Wednesday, November 21, 2007

What's happened to British advertising's great tradition of Christmas turkeys?

OK, the Morrisons ad is not good.

But I really like the John Lewis campaign.

A few people have written in to point out it's "inspired" by the work of artists Tim Noble & Sue Webster.

(See more of Tim & Sue's work here.
Did Lowes use them to make the John Lewis ads? I do hope so)


But you know what?

I don't care.

The ads feel classy like John Lewis should. The "whoever you're looking for this Christmas" line is a really nice spin on the hackneyed whatever you're looking for. Plus, they get to have their cake and scoff it also - the ad showcases their wares too.

And best of all, no Santa or tinsel in sight.

Even the Argos christmas ad isn't too bad this year. (Not on YouTube as yet, sorry).

What's going on? Is it just me, or is the standard of Christmas advertising actually on the rise?

Tuesday, November 20, 2007

Gold Is In The Detail



Really nice film featuring Dave Droga as an animated dog, talking about the type of advertising he likes, and how to win a pencil.

It's part of D&AD's 2008 call for entries.

via Living Brands

Friday, November 16, 2007

JCrgn Is Not Jeremy Craigen

The real Jeremy Craigen

A "Jcrgn" commented on my thread here about the new Guinness ad. Campaign printed it too. So I guess everyone assumed this was a comment from Jeremy Craigen, creative director at DDB.

It wasn't.

It was someone pretending to be him.

So, I'm happy to put the record straight. And am now worried that the bloke claiming to be Tony Kaye isn't who he says he is either...

Thursday, November 15, 2007

And How Come There's Only One Monopolies & Mergers Commission?

My friends at Lunar BBDO have a funny find on their blog today -

What is the 'Word Of Mouth Marketing Forum' doing to get the word out about their event?

Hypocrisy-alert, Batman... they've made an advert.

Tuesday, November 13, 2007

Tuesday Tip No. 31 - How To Do Posters

Someone once said: "A poster should have no more than seven words on it."

That person made a schoolboy error.

You see, a poster should have NO words on it. None at all.

I really mean it.

Why?

Because a poster is not like TV, where the consumer is sitting on the sofa in his underpants, eating cheese & onion crisps, looking directly at your adverts.

No one is looking at a poster unless you make them.

Now if you want to catch a fish, you need a hook. And if you want to catch an eye, you need an image.

Crucially, an image of something people have never seen before.

So far so good. But the problem is - a logo is going to go on this poster, maybe a packshot, maybe an endline, maybe a web address or a phone number (who ever wrote down a phone number while they were travelling in a moving vehicle?)

In a way, there is already too much distracting shit on your poster before you even sit down to write it.

So make life easy on yourself, and accept that you cannot have a headline.

You just can't.


There's one exception. You can have just a headline, and strip away everything else. However, these nearly always end up being compromised when the client says it looks boring and wants you to add a background. So use carefully.

Tip No.30 - Look At Weird Shit
Tip No.29 - Presenting To The Client
Tip No.28 - Presenting To The Team
Tip No.27 - Presenting To The Creative Director
Tip No.26 - How To Deal With Rejection
Tip No.25 - Look Creative
Tip No.24 - Don't Be Afraid To Ask
Tip No.23 - Your Idea Has To Be 120%
Tip No.22 - Read Iain's Tips
Tip No.21 - Don't Behave
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish

Monday, November 12, 2007

The New Stella Ad. Would You Pass It On?



The first time I saw it, my reaction was (Scooby Doo voice): "Huh?"

I then did get it, second time around, and actually quite liked it. The casting is of the usual top standard ("Hello, is that the Freaky Continentals Agency? Lowe London here again"), and the music is particularly good.

But I suspect most interest will focus on the new strategy. Replacing a thought as enormous as 'Reassuringly Expensive' is no small task, and only time will tell whether this new direction will appeal as much, and last as long. But I think 'pass it on' does have a shot. It does communicate quality quite effectively, and it has a nice communitarian feel to it, that may improve Stella's faintly 'aggressive' image.

Of course, the beer itself still tastes absolutely disgusting... but there's not much Lowes can do about that.

Saturday, November 10, 2007

Hooray For The Awkward Squad


The result of my latest poll shows a majority of voters believe there is no correlation between niceness and talent.

Well you know what? I disagree.

Nice means easy to get along with. But to make work that is different you need people who are different - dreamers, weirdos, obsessives, folks who are 'wrongly wired' - and of course this type of person is not as easy to get along with as your average Joe.

Advertising agency creative departments are becoming too boring. You hear stories of people getting fired because they like a drink or two, or wear funny trousers. That's very sad. If there's one thing that a good ad agency should be good at, it is getting the best out of difficult people.

Previous poll results:

Friday Poll No.15 - Who Is Responsible For Ineffectiveness?
Friday Poll No.14 - Your Personal Success Record
Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?

Thursday, November 08, 2007

Oh dear oh dear oh dear



The new Guinness ad is terrible, in my opinion.

Just way too Coggy.

And Scowling A.D. had an interesting comment - he found it insulting the idea that these clearly very poor people would have so much time to waste setting up a pointless stunt.

At least the tortoise-racing Cubans had a bit of money riding on their event.

And I hate the way that, in the end, it all amounts to nothing more than an elaborate packshot. And how the villagers cheer that packshot!

Wednesday, November 07, 2007

Has Digital Finally Come Of Age?




I think maybe it has.

This thing for Orange, which I first saw on Faris's blog and which was created by Iain Tait's crew over at Poke, is simply awesome.

I know I hosted a piece by DDB creative Rob Messeter saying that most interactive work is "pony" and "puerile", and of course a lot of it is. But then most TV ads and posters are rubbish too.

I suspect it may take just one incredible piece of digital work to change the perception that above-the-line creatives have about on-line (after all, perception always lags behind reality). This site may be it.

Even the loading screen is cool - bees deliver globs of honey to fill up a pot until it reaches 100%.

And the site itself...

Well, I'm not going to say anything about it. I urge you to check it out.

But something that gets you engaging with a brand's promise and its tone for half an hour - an hour even - that's got to be more effective than a 30 second TV ad, doesn't it?

Tuesday Tip No.30 - Look At Weird Shit





Yesterday's post about "weird shit" - in which I suggested that creatives should spend time looking at random stuff as well as the latest movies and magazines - prompted a great recommend by Flo Heiss - VVORK (see images above).

John Webster used to regularly visit a local greetings card shop, and just spend five minutes going round looking at every card in there. Why? I guess he just liked the quick hit of jokes, images and surreal little nothings. Sites like VVORK are the modern equivalent.

I'm not talking about finding ideas to rip off.

I'm talking about keeping your mind open, alive and unconventional.

Tip No.29 - Presenting To The Client
Tip No.28 - Presenting To The Team
Tip No.27 - Presenting To The Creative Director
Tip No.26 - How To Deal With Rejection
Tip No.25 - Look Creative
Tip No.24 - Don't Be Afraid To Ask
Tip No.23 - Your Idea Has To Be 120%
Tip No.22 - Read Iain's Tips
Tip No.21 - Don't Behave
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish

Tuesday, November 06, 2007

Weird Shit

As well as keeping abreast of other ads, movies, magazines etc I think it's important that creatives look at a healthy dose of weird shit. By that I mean stuff which you don't know what it's for, or maybe even what it is... but it's just generally good to have in there.

That's what I like about a new (to me) blog called Bad Banana.

The writer classes his content as: "Ideas, inspiration, ephemera."

Here's an example.




This is an installation for the Deutsche Guggenheim done by New York artist Cai Guo-Qiang in 2006. The piece, entitled Head On, involved 99 life-sized wolves entering a doorway and flying across the room before hitting a glass wall.

Weird but good, in my view.

Friday, November 02, 2007

The Creative Merry-Go-Round


John West 'Bear', John Smith's 'Peter Kay'... best creative in the UK? The comment section is at the bottom, Juan Cabral fans

Paul Silburn is to join Saatchis as co-CD with Kate Stanners. My opinion? He can't lose. Saatchis is an agency with a great creative heritage that hasn't been doing that well recently (with the notable exception of the Carlsberg work, e.g. the Old Lions ad by Dave Henderson and Richard Denney). It's like Juande Ramos taking over at Spurs. The only way is up.


Tim Brooke-Taylor is his uncle

Danny Brooke-Taylor is the new CD at Miles Calcraft Briginshaw Duffy. Did a nice Eon ad the other day. I've never met him, but he's said to be so charming that clients eat out of his hand even when plates are provided.


Interesting hair, but what about the work?

Dave Alberts is to be replaced as CD of Grey. Well, Grey has only done one good campaign in the last five years. And that was the AOL "The internet - good thing or bad thing?" work that Paul & Nigel did when they were freelancing there.


Damon Collins is taking over as CD of RKCR/Y&R. This is a quality hire, no doubt about it. Damon was my group head at Saatchi's a few years ago so I can report first-hand that he's clever, very personable, full of good ideas, and has excellent creative judgement. The complete package, basically. He did an incredible job as CD on Boots at Mother. Their advertising has been just unbelievably good in the last two or three years. The only question is how does he stay looking so young?


The McTearminator

Tony McTear has joined Fallon as a new CD. Tony trained to be a priest and has the reputation of being - how can I put it - a tad hardcore. If that's true, then he has found his perfect home at the Beak Street shop. I've met him a couple of times and he seemed like a pretty regular guy to me. Not sure you'd want to go up against him on a brief though. The man did Levi's 'Twisted', and PlayStation 'Mountain'. You might as well go down the pub for 2 weeks.


Crikey, what a hunk. Fake tan, mind

Al Moseley is the new CD at Hurrell & Dawson, which I sincerely hope will now be renamed Hurrell, Dawson and Moseley. It doesn't say much for a start-up if they don't think they need a Creative. I met Al once, when Scowling A.D. and I went for a job interview at W&K Amsterdam, and he was super-impressive, despite his inexplicable decision not to hire us. Smart. Charismatic. And his creative pedigree is impeccable (anyone else remember the Drum cider ad? Christ that was good). Al will be a success at H&D, no question.


Al again. Who says I don't look after the lady readers?


Well, that's what I think of these cats.

What does anyone else think? Which is the best hire? Who would you have gone for if you were an Ad Agency MD with 200-400K to spend?

Thursday, November 01, 2007

The Ad Blog Charts For October 2007

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.

Top 25 Ad Blogs (world
   ranking)
1     (1)AdRants31,731
2     (2)Advertising/Design Goodness  51,722
3     (3)Duncan's TV Ad Land53,939
4     (4)Adverblog67,333
5     (5)AdFreak72,916
6     (6)Adverbox86,894
7     (7)Copyranter119,140
8     (9)Adland128,739
9     (10)Logic + Emotion136,481
10   (8)Ad Punch155,971
11   (12)Coloribus160,709
12   (11)AdPulp166,522
13   (13)Experience Curve219,393
14   (14)Jaffe Juice254,775
15   (15)Twenty Four258,343
16   (16)Agency Spy326,818
17   (17)AdScam400,586
18   (new)Behind The Buzz463,859
19   (18)BrandFlakes for Breakfast469,493
20   (22)AdArena474,318
21   (21)Hee-Haw Marketing514,823
22   (24)How Advertising Spoiled Me516,949
23   (20)Advertising For Peanuts518,096
24   (new)Adliterate527,844
25   (re-)Welcome To Optimism    529,139

I initially thought there were still no UK blogs in the Top 25, but I must correct that mistake, because two have in fact snuck in, at 24 and 25. Welcome to Optimism is back, and the excellent Adliterate this month makes its debut in the World chart. Just try keeping Richard Huntington out of that edit suite now.

An ↑ means a blog's traffic has gone up by 15% or more in the past month, and a ↓ means it's gone down 15%.


Top 10 UK Ad Blogs (world
  ranking)
1   (2)Adliterate527,844
2   (3)Welcome To Optimism    529,139
3   (1)Crackunit620,326
4   (4)Scamp782,348
5   (5)Faris932,855
6   (6)Northern Planner1.1m
7   (new)Only Dead Fish1.7m
8   (9)Living Brands1.7m
9   (8)TV's Worst Adverts1.7m
10 (new)Life Moves Pretty Fast1.9m


UK means UK-based. Ad blog means ad blogs not marketing blogs, so that excludes Gapingvoid. Although Paul Colman is now a planner at W&K, he doesn't class the wildly popular Life In The Middle as an ad blog and Russell Davies no longer blogs about advertising. He does write about it in Campaign though, so I hope he still likes it. Also, I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next month.

Tuesday, October 30, 2007

Tuesday Tip No.29 - How To Present Your Work To Clients

I really mean it.

I don't care what they do in America, or at Mother. I am a firm believer that Creatives should NOT present their work to Clients.

Here's my 5 reasons why:

1. It's very hard for a Client to say directly to the person who had an idea: "I don't like it." Normally, and quite understandably, they will pretend they like it in the meeting, then call the account team a couple of days later and say: "Actually I don't like it." So you just wasted your time. And theirs.

2. Going to a meeting to present creative work takes half a day. Always. Time you could be having ideas in. Or surfing the internet.

3. Most account people are more charming and more articulate than most creatives. So why have the creatives do the presenting? It's just silly. Get people doing what they're best at. You wouldn't ask Michael Owen to play in goal, would you? No.

4. Account people are experienced at resisting the onslaught of Client comments. Whereas I'm told it's well-known amongst account handlers that a lot of Creatives when faced with Client comments simply fold up like sofabeds.

5. The more time you spend with a Client, the more you will get to know their business problems, their day-to-day concerns and all that malarkey. This is not always a good thing. You're a Creative, and you need to sit outside that. You need to have a general understanding of it all, and yet sit aloof from it. How else can you give them a fresh perspective? Plus you might have to eat in their canteen.

That's it. If you can avoid presenting to Clients, do so.

Tip No.28 - Presenting Your Work To The Team
Tip No.27 - Presenting Your Work To The Creative Director
Tip No.26 - How To Deal With Rejection
Tip No.25 - Look Creative
Tip No.24 - Don't Be Afraid To Ask
Tip No.23 - Your Idea Has To Be 120%
Tip No.22 - Read Iain's Tips
Tip No.21 - Don't Behave
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish

Friday, October 26, 2007

Friday Poll: Do Difficult People Do The Best Work?

Today's poll is inspired by some stories in 'Get Smashed':

Bob Brooks "grabbed [an account man] by his tie and shoved him against the wall and smashed a big glass-framed painting, screaming at the top of his lungs."

Charles Saatchi "was a quiet and intense individual. What little he did say tended to be of a hostile nature."

Robert Brownjohn "liked a drink in the afternoon, often to deal with the hangover from the night before... he was rail thin, emaciated. He'd been a junkie and was friends with Miles Davis... he turned into an alcoholic."

Maybe the best creatives are uncompromising, and that means they'd never win any diplomat of the year awards.

Then again, David Abbott is a consummate gentleman, and John Webster was shy and unassuming.

So my question this week is - do difficult people do the best work? Or is that just a myth, put about by average creatives with an attitude problem?

Vote now, in the top right hand corner of your screen.

Previous poll results:

Friday Poll No.15 - Who Is Responsible For Ineffectiveness?
Friday Poll No.14 - Your Personal Success Record
Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?

A News Programme That's 100% Advertising


Ad Age has launched a daily 3-minute video podcast about happenings in the advertising and marketing industries.

Here's yesterday's.

It's not that interesting, really, except it just shows you how massive the industry is over there that it can support that.

Wednesday, October 24, 2007

Get 'Get Smashed'


Get Smashed by Sam Delaney is a book about the 'golden age' of British advertising, when creatives drove Ferraris, started drinking at about 11am, punched each other a lot and produced some of the most memorable TV ads of all time.

LunarBBDO reviews it here and is annoyed by the book's occasional faulty spelling.

I thought it was rather well written, but it annoyed me immensely, for different reasons -

They had a lot more fun in those days. Made a shitload more money than we do. And their job was so much easier.

Easier:

"What's so special about your shirts?" asked Johnston. "You don't need to iron them," explained Raelbrook. With that, Johnston sat down at a piano and, beginning to play, sang seven words: "Raelbrook Toplin, the shirts you don't iron!" He repeated the slogan three times, then changed key and repeated the process. Raelbrook was thrilled: "That's what I want! Don't change anything!"


More money:

Eventually, they asked Peter Mayle to take over as creative director. "I decided to give it a go," he says. "It was exciting to have been elevated so quickly. I was only twenty-six, I was earning twice what the prime minister got paid and owned a house on Sloane Square."


More fun:

"I'd get into the office between ten and eleven", Lovelock explains. "Then we'd soon head off to lunch, which was supposed to end at two thirty, but nobody ever did come back."


We also learn that Frank Lowe once worked as a carpet salesman in Manhattan, if Charles Saatchi saw a pair of shoes he liked he would buy several pairs in every single colour, and Tim Bell was so charming that 'dogs would cross the street to be kicked by him.'

All in all, a good light read, that makes you wish you were born about thirty years earlier.

Friday, October 19, 2007

Research Is Dangerous And A Waste Of Time. This Video Proves It



In this brilliantly-constructed piece of film, a research group (genuine members of the public - not actors) gets shown an animatic of Apple's '1984'.

Their recommendations include a directive to make it 'less depressing' perhaps include fun elements like 'a dog or maybe a chimp'.

I wish there was a way to make every Client in the world watch it.

Thanks to my French correspondent for the tip

Thursday, October 18, 2007

Robin Wight Is Now Famous

Notoriously natty dresser Robin Wight (the 'W' in WCRS) yesterday received the ultimate accolade - he was pictured on The Sartorialist which, in case you're not familiar, is one of the web's premier fashion sites.

Do not adjust your set

I think he's super-fabulous.

However, one of the Sartorialist's 40 (!) commenters doesn't quite agree. "That man looks like Austin Powers' grandfather," he says.

Copycat-Busters. Are They Copycats Themselves?

Seeing as copying is the current hot topic... here's a conundrum for you.

Seems there are two websites out there which have an exhaustive collection of lookylikey ads - Joe La Pompe and Coloribus's AdMirror.

Joe La Pompe

AdMirror

But who copied who?

Ha ha ha ha ha ha ha.

Look, here's my last word on copying. The same briefs come up again and again, so it's hardly surprising the same solutions do too. I'm quite sure NONE of the people creating the so-called copies were aware of the 'originals'. I just don't believe Creatives are like that.