Thursday, November 01, 2007

The Ad Blog Charts For October 2007

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.

Top 25 Ad Blogs (world
   ranking)
1     (1)AdRants31,731
2     (2)Advertising/Design Goodness  51,722
3     (3)Duncan's TV Ad Land53,939
4     (4)Adverblog67,333
5     (5)AdFreak72,916
6     (6)Adverbox86,894
7     (7)Copyranter119,140
8     (9)Adland128,739
9     (10)Logic + Emotion136,481
10   (8)Ad Punch155,971
11   (12)Coloribus160,709
12   (11)AdPulp166,522
13   (13)Experience Curve219,393
14   (14)Jaffe Juice254,775
15   (15)Twenty Four258,343
16   (16)Agency Spy326,818
17   (17)AdScam400,586
18   (new)Behind The Buzz463,859
19   (18)BrandFlakes for Breakfast469,493
20   (22)AdArena474,318
21   (21)Hee-Haw Marketing514,823
22   (24)How Advertising Spoiled Me516,949
23   (20)Advertising For Peanuts518,096
24   (new)Adliterate527,844
25   (re-)Welcome To Optimism    529,139

I initially thought there were still no UK blogs in the Top 25, but I must correct that mistake, because two have in fact snuck in, at 24 and 25. Welcome to Optimism is back, and the excellent Adliterate this month makes its debut in the World chart. Just try keeping Richard Huntington out of that edit suite now.

An ↑ means a blog's traffic has gone up by 15% or more in the past month, and a ↓ means it's gone down 15%.


Top 10 UK Ad Blogs (world
  ranking)
1   (2)Adliterate527,844
2   (3)Welcome To Optimism    529,139
3   (1)Crackunit620,326
4   (4)Scamp782,348
5   (5)Faris932,855
6   (6)Northern Planner1.1m
7   (new)Only Dead Fish1.7m
8   (9)Living Brands1.7m
9   (8)TV's Worst Adverts1.7m
10 (new)Life Moves Pretty Fast1.9m


UK means UK-based. Ad blog means ad blogs not marketing blogs, so that excludes Gapingvoid. Although Paul Colman is now a planner at W&K, he doesn't class the wildly popular Life In The Middle as an ad blog and Russell Davies no longer blogs about advertising. He does write about it in Campaign though, so I hope he still likes it. Also, I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next month.

4 comments:

yesiburn said...

You know what's interesting? Comparing these sites to mainstream media sites, many of which have been around for years.

Advertising Age - 9,660

Adweek - 34,330

Brandweek - 87,931

Promo Magazine - 94,964

Commarts - 149,405

Or better yet, let's compare the ad blogs to brand sites...

Levi's - 29,044

Wendy's - 49,543

Dr. Pepper - 125,003

Baileys - 227,008

GotMilk? - 231,583

Evian - 380,015

Jetpacks said...

IS this MTLB's first appearance?

And UK ad bloggers don't suck - that much.

Scamp said...

yesiburn - good analysis. It's great to see the tiny Adrants beating the likes of Adweek and Brandweek.

As far as your other comparison... I've always wondered why anyone would go to a site such as Wendy's or Dr Pepper.

jetpacks - I've updated the chart since your comment. I had mistakenly left off two UK blogs, which are now in, so there is statistical proof we don't suck.

Alas, these two kicked MTLB out of the chart. But Bill will be back I'm sure.

yesiburn said...

Often there's no good reason to visit a brand site, but think how much money is spent trying to move people to click there. By contrast, the blogs you rank spend nothing, or next to nothing, to drive traffic.