Friday, March 23, 2007

Friday Poll

Lord Lever famously said half his advertising didn't work.

A few years later, a more recent Unilever boss (Niall Fitzgerald) upped the figure to 90% (quoted in a nice paper of Jon Howard's.)

So what about your record?

Has everything you've touched turned to gold?

Or have you clawed your way up the greasy pole by doing brilliantly creative campaigns for products that bombed in the shops?

Of course, there are many many ways to measure effectiveness. What we're interested in here is something (necessarily) quite loose - your own personal view of how many of the campaigns you've been involved with have actually worked.

Vote now, in the top right hand corner of your screen.

The result of last week's poll was very reassuring for the future of advertising.

During the ad-breaks, the most common activity undertaken by readers of this blog is... watching the ads.

Unless you're just watching them out of professional interest?

Previous poll results:

Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?

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