My friends at Lunar BBDO have a funny find on their blog today -What is the 'Word Of Mouth Marketing Forum' doing to get the word out about their event?Hypocrisy-alert, Batman... they've made an advert.
I guess the industry is full of contradictions. But everybody does it, mate.I remember certain post where you warned about the dangers of creative generalism - using very solid arguments by the way.But then you've declared how much you like Cadbury's Gorilla, an ad a single guy wrote, art directed, directed and surely even participated in the strategy behind it.I'm no genius but if you think the result of this process is good - Gorilla - it makes your previous statement a bit contradictory.Of course I could be contradicting myself here but hey, I told you I'm no genious.
Ah, I can explain. Creative generalism would be fine if all were as multi-talented as Juan Cabral. Sadly, that is not the case.
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