Oh no, mine is good, I think you'll find it is yours that is shit
This next tip for young creatives is an expansion of a point in Tip No.9 - Working Well With Your Partner, that seemed to strike a chord.
Never say 'no' to one of his ideas. People hate being told no. Instead just say 'yes' in an unconvinced sort of tone. This one really works! Avoid hours and hours worth of arguments!
You see, in discussing ideas (or brainstorming, if you must, although the word sounds like David Brent will be there) they always tell you 'be positive - you should never say no to anything.' But they don't tell you what you should say.
Here's my guide.
|What You Want To Say||How To Say It|
|Brilliant! You've cracked it!||I like it. I like it a lot.|
|Good, but I think we can do better.||Good.|
|Strategically sound, but not very interesting.||(neutral tone) Yes, that works.|
|Interesting, but strategically unsound.||(neutral tone) Interesting.|
|There may be something good in there, but right now it doesn't work at all.||Interesting, worth developing.|
|Off-brief, and pretty dull.||(neutral tone) Uh-huh.|
|Wildly off-brief.||Say that one again?|
|Still wildly off-brief.||Okay, I get it now.|
|Rambling, dull, and uninspiring.||Shall we break for lunch?|
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish