Tuesday, February 06, 2007

Tuesday Tip No.11 - Be Very


Most ads have a quite nice visual, a quite nice headline, some quite nice dialogue, if it's TV.

Don't do that.

Why be like 'most ads'?

Make your ad extreme. If it's dialogue-based, double the amount of dialogue and cut out everything else. If it's visual-based, lose the headline, make the visual as big as possible. If it's visual, make it very visual. If it's logical, make it very logical. If it's emotional, make it very emotional.

In short, be very.

Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish

2 comments:

Seb said...

And if it's dumb make it very dumb.
Good for P&G. That means they are doing well.

northern planner said...

yep, all good. when's the book out?