Monday, November 12, 2007

The New Stella Ad. Would You Pass It On?



The first time I saw it, my reaction was (Scooby Doo voice): "Huh?"

I then did get it, second time around, and actually quite liked it. The casting is of the usual top standard ("Hello, is that the Freaky Continentals Agency? Lowe London here again"), and the music is particularly good.

But I suspect most interest will focus on the new strategy. Replacing a thought as enormous as 'Reassuringly Expensive' is no small task, and only time will tell whether this new direction will appeal as much, and last as long. But I think 'pass it on' does have a shot. It does communicate quality quite effectively, and it has a nice communitarian feel to it, that may improve Stella's faintly 'aggressive' image.

Of course, the beer itself still tastes absolutely disgusting... but there's not much Lowes can do about that.

21 comments:

Anonymous said...

no

Anonymous said...

That is just fucking boring.

Rob Mortimer said...

Hmm... it's not bad. But it lacks some of that spark the old ads had. I hope that once they get into the swing of it it produces something better.

A hard act to follow, but good things come to those who wait. Erm... just Follow the Bear.

Anonymous said...

That is so confusing and they had to put titles on it to make any sense or relevance to the beer. Doesn't feel like a long running campaign either. How many times will stuff get passed on beofre it becomes boring? Still it's better than Guinness!

Anonymous said...

My Nephew Rob was a runner on the set of the Stella Advertisment, and his whole family is deeply proud of him, especially his Uncle George and I. And I am sorry to say that I find the comment on this blog quite hurtfull. Rob is only just starting his career in this industry, we should all be doing what we can to encourage young people, not upset them.

I understand that the world wide web is a place to express opinions freely but think of all the people who spent a great deal of time making this advertisment.

And finally I find the second comment quite frankly insulting.

Anonymous said...

once again, oh dear.

pass it on? no. because IT'S NOT MOVING. there's no story. the actors aren't real people. they're just puppets going through whatever those motions are.

i can remember a time when british beer (lager, anyway) advertising was the envy of the world. and one of the principal reasons was this: the ads weren't about the beer. they were about the fun of beer. they were in the key of beer.

ads about beer are boring. f**king lighten up Britain!

Anonymous said...

It's beautifully shot, but it's really boring. And the new strategy is so weak when compared to 'reassuringly expensive'. And 'anonymous 3.04pm' the comments here are about the ADVERTISEMENT not your nephew, so get over yourself. That the ad is boring is not his fault – he was busy fetching Krispy Kreme and making tea.

Anonymous said...

Actually, I blame Rob entirely for this lame effort. If he'd brewed nicer tea I think the director might have remembered to include the idea.

Seriously though, have I missed something or is the ad just a series of vignettes about people passing things to each other?

Faris said...

congrat in order? you been promoted mate?

Anonymous said...

Actually, having watched it again, it's bloody cobblers.

Anonymous said...

Very... J.D Wetherspoon.

proxikid said...

Well, I quite like it. And I 'got it' the first time round. It's a nice little strategy and it might be a good start to a big new campaign.

To all the moaners and growlers out there:
what have you done recently that is worth even discussing?

Anonymous said...

What, a big new campaign in which people pass things to each other?

Can't wait for the next one.

Scamp said...

faris - Re: job description, yes I've updated it, out of sheer egotism basically. We've been looking after the Dunlop account here and have now started doing some ITV too. All very exciting.

adam c said...

Not my cup of tea to be honest.

@proxikid:
enough of that “what have you done argument". How do you qualify to suggest this a good ad? What have you done?

Anonymous said...

i love how the PR talks about how expensive it was to make. very telling that.

Security Dog said...

Pass on something good...like...alcoholism...poor dental hygiene...tuberculosis...yes, it's the golden age of the late 19th century.

Note gratuitous use of monkey.

Anonymous said...

you know you're in trouble when you pull out the monkey.

New York Punk said...

Well, I think they hit the bullseye with this one...If the beer is that disgusting, you do wanna pass it on to the nearest sucker.

Anonymous said...

Don't forget that research for Apple's 1984 ad. That masive treble douchbag said he always likes ads with monkeys in. So monkeys are good. It's official.
Apparantly the director wanted to cut it out but there was a planner in the edit suite so the monkey stayed.
Should have put a naked baby floating about underwater in it. Everyone loves them.

Anonymous said...

"To all the moaners and growlers out there:
what have you done recently that is worth even discussing?"

Surely, that's the most pointless thing ever entered into a blog? Poxikid, this is a 'discussion' in which people air their 'opinion'. It's not our fault you work on the account...