Friday, January 23, 2009

Eyebrow Dancing




The new Cadburys ad is out, and like Gorilla before it, it's a Category Three advert.

What's a Category Three, I hear you ask?

Well, all ads can be divided into three categories.

Category One - shit.

Category Two - good. You are a bit upset, and want to hurt the team who made it.

Category Three - so good, you're not even jealous. You're actually happy. And the status of the industry you work in just went up a notch.

136 comments:

rhayter said...

Way better than 'trucks'. That girl is hilarious.

Anonymous said...

Um... it scares me. They look like they're in the Omen.

But the balloon is genius.

that french saying said...

I honestly think it's closer to category 1. Not digging that.

ian said...

Guessing you like it Scamp.
I wasn't that crazy over gorilla
This one I like even less.
Gorilla at least, for me, was simpler.

gonz said...

but why? why is it good? how is it good? what am I not getting? it doesn't tickle me. not one little bit. no laughs. no goose pimples. no remotely positive emotion. it just makes me want to eat galaxy bars until I hurl. not even category 1 for me.

Anonymous said...

whos the team?

Yogi said...

It's smarter than the average bear.

Anonymous said...

Gorilla was obviously a one off, which is a shame.
I think they raised the bar too high for themselves. Every time i see "a glass blah blah productions" appear, I expect something that will blow my mind. Except all i get is disappointment.

"trying tooo hard" springs to mind.

Anonymous said...

Just another rip:

http://uk.youtube.com/watch?v=wwNk2dW3NKM

Sell! Sell! said...

For me, the best one of the bunch.
Well done.

Anonymous said...

http://uk.youtube.com/watch?v=YxdlYFCp5Ic

Anonymous said...

That's a Category one ad if ever i've seen it. And from the stuff you normally like i'm really surprised you like that.

Anonymous said...

Don't get carried away Scamp. It is good though

Anonymous said...

Yeah, it's really good isn't it. Really good.

Damn.

Anonymous said...

my favourite of the three

Anonymous said...

Amazing idea, but only a good execution. Agree that the kids look scary in a few scenes as well. I blame the post house.

Anonymous said...

It's a two.

Ant M said...

I really like it, but I think it's lacking the unexpected surreal mentalism which made Gorilla blow you away. It's not quite mental enough, I reckon.

Love the bit with the girl 'scratching' with the balloon.

Eduardo's ankle said...

It's not great. But it isn't terrible either.

Good that ads like this exist. Not taking themselves too seriously like every other c*nty brand in the industry.

When you've got doom and gloom 24/7 on the news, stuff like this has cut through.

But lets not get too giddy scamp. It's not category three(?)...

Only muppets will think this is "Cat3" and it's when muppets get giddy and start claiming that the wheel has been reinvented, even more muppets on a judging panel will wrongly vote for stuff like this to pick up.

Anonymous said...

There's something weird about this ad and Trucks and Gorilla. They tick all the humour boxes and really should have you giggling in your seat, but they just don't do it for me at all. There's something really joyless and earnest about them - the way they're directed and the fact that they're all a bit too long. I actually get bored watching them.

It's like you've programmed a computer to come up with something humorous. The concept is funny - two kids doing an eyebrow dance, monkey playing the drums, but the execution just kills it. (Which isn't to say the production values aren't great etc - there's just no genuine sense of comic timing behind it.) Hey, maybe it's just me.

Anonymous said...

Oh, man.

Oh, man.

It's only twenty past ten, but if I hear that one more time, someone's meeting with a suspicious accident.

Already the most annoying thing in the world, and the girl creeps me the flip out.

Horrid, ghastly nonsense.

soho has eyes said...

Really, really like it.

Anonymous said...

Yawn. Boring YouTube rip off once more.But it will win stuff because it is A: Fallon, B: Cadburys.

Much better than Trucks though. Then again so is Meerkat.com.

Anonymous said...

Probably my favorite of the 3 but I was never a fan of Gorilla.

The balloon is funny, nice touch. Casting pretty good.

I think the plebs will lap it up, if it were a band it wold be Coldplay, quite good, go to number 1, but for people with taste it's missing something.

Anonymous said...

Good idea, great execution.Well cast, great music.Much better then trucks.Why is it good? open your eyes.

PH said...

I'll toe the official editorial line on this one.

Anonymous said...

Scamp, agree 100%.

For me it edges Gorilla. The balloon bit actually made me laugh aloud.

Can't remember doing that at a British ad, ever.

Anonymous said...

Why is it that stuff like this gets praised to the heavens, when EXACTLY the same kind of stuff for another brand barely raises an eyebrow?

Here's an old ad for Magic FM. You could easily extend it by about 30 secs, stick a Cadbury's logo on the end, and make it part of the same campaign. But because it's not by Cabral and doesn't Take Itself So Seriously, it's just another ad.

Ho hum.

http://uk.youtube.com/watch?v=4ZZ2Hhh7sGY&feature=related

Anonymous said...

Too ordinary for me. Just looks like a video you'd stumble across on Youtube, grin ever so slightly, then continue looking for something much funnier.

it's also 20" too long.

Anonymous said...

I like it. And I hate pretty much everything. Who did it then?

AP of CRAP said...

very funny first time, hope it has the gorilla long standing affect on everybody. it has enough charm to appeal to a good proportion of people.

better than trucks because it has a more real take on enjoyment

i like it :)

AP of CRAP said...

On a side note, i can't decide if this goes too far. we have movember http://www.movember.com/ and fanuary http://myjobspace.co.nz/pages/fanuary.php

'Cadbury has renamed February as "Febrowary" in a bid to "pay its dues to some of the finest eyebrows ever sported". To this end the chocolate manufacturer has polled members of the public to find the "eyebrow king and queen".

James Bond star Sean Connery topped the poll, with Brooke Shields at number two.

The full list is as follows:
1. Sean Connery
2. Brooke Shields
3. Count von Count from Sesame Street
4. Alistair Darling
5. Brains from Thunderbirds
6. Noel Gallagher
7. Des Lynam
8. Frida Kahlo
9. Liam Gallagher
10. Vanilla Ice'

Any one they missed off?

Anonymous said...

Meerkats is better

Anonymous said...

I like it. Want to watch it again which is a good sign, but I can't help agreeing that this brief can go much more weirder.

Anonymous said...

I like your categories Scamp, but I'm genuinely surprised that you have put this in Cat 3.

For me, the ads are trending down from Gorilla (3), Trucks (2) to this (1+ ish).

It's not funny, it's got less emotional musical pull than that new T Mobile spot, it drags on for a tedious 60 seconds, it's not got a twist or reward. It's severely lacking in 'joy'. What is it that you like so much about it?

I wasn't going to post a comment, because knocking things is much easier than doing something good yourself, but I'm now intrigued as to what you like about this.

Explain yourself young Scamp.

Anonymous said...

i like it.
it's confident, funny, and simple.
if gorilla had never been made everyone would be going mad about it. i'd love to have made it.
you're a cynical bunch of curmudgeons.
either none of you ever get anything made, or you are all one of about 5 people.

Adam said...

Cat 1 - Really not a fan at all

Anonymous said...

come on guys, it's good. at least it's different.

and not a fucking flash mob idea!

Anonymous said...

i think it's a really cool ad, not amazing, i wish i'd done it.

Think the girl looks great.

Before you ask, i don't work at Fallon.

100000000000000000000000000000000000000000
times better than that peice of shit T mobile ad, this is an ad the public will love as well as the industry.

Good job.

Anonymous said...

meerkats is category 1 bordering on two, this is a category above.

Anonymous said...

Oh who cares what we think, the public seem to like it, job done.

Anonymous said...

11.14

Oh dear, so you think joy is better communicated by a load of people in an airport doing the Mashed Potato....

Scamp - no need to explain yourself here.

Anonymous said...

11.05 Meerkats is already beginning to wear thin for me, after the initial novelty.

scot said...

The PR support for the ad is way too pithy - a frustratingly tame top 10 and a crap pun - http://www.guardian.co.uk/media/2009/jan/23/cadburys-ad-eyebrow

Anonymous said...

not as good as gorilla for me. Not because the film bit isn't funny but because there's no satisfying thinking in the ad - that was done for the first ad. Now all that's left to do is come up with something entertaining. That's so straightforward that it's extraordinarily hard to do well. You could just as well employ a team of researchers to trawl youtube.

Anonymous said...

Comes somewhere between Trucks and Gorilla.
Trucks was appalling and Gorilla was genius.
This leans more towards Trucks I feel.

The Station Master said...

I didn't want to like it. But i can't help myself. I think it's great.

Superpoo said...

That's really funny. Seen stuff similar with eyebrows on youtube before but this is done really well and is very entertaining so who gives a shit?

Well done. Terrific.

Anonymous said...

I loved Gorilla, hated Trucks and have such an overwhelming and unshakeable feeling of deja vu on this one that I met the balloon exploits with a cold stare.

I'm sure in any other situation I would have found it a hilarious touch, sat in this ad it just plain sucks.

Anonymous said...

Would someone please invent a foolproof way of measuring whether an ad is "good" or not? Perhaps a score out of 6. Or 10 or something. Without this objective scale we are all just wasting our digital breath.
I'm starting to think that anyone with an entrenched, passionate opinion about anything subjective is a massive tool.
Listen to the arguments about what music to put on an ad. Everyone's got a different opinion and everyone believes passionately that they're "right." It's music you massive tools. It's subjective. And you end up with the music that the most senior creative wants because he/she is righter than everyone else. Unless the client is a Bryan Adams fan and then you get Bryan Adams whatever anyon says.
Stop arguing about it. You look like massive tools.
Unlike me who actually possesses a massive tool. Oh yes. The old chap is quite the monster I can tell you. The old manservant certainly spoils the cut of my trouser when angry. And spitting. The old wedding tackle certainly makes th ladies's eyes water I can tell you.
Yes.

mm said...

They look like a pair of child labourers from Burton upon Trent.

When I hear that people are laughing at this it makes me think of the local lunatic who used to laugh at(laugh with...) the apple tree opposite the bus stop.

Unnerving stuff...

Anonymous said...

I thought I loved it but then many of you here are bitching about it and I start to change my mind.

But the fact I was instinctively amused by the ad is surely a good sign? So what if it's been done before on You Tube?! I hadn't seen it done before and I thought it was really funny and cool.

That's surely the most likely response from non-ad types? And if so, then that's a job well done.

Will said...

Who were the team behind it? I can't seem to find any mention of names whatsoever. Which leads me to conclude it's not Juan Cabral. Odd that Fallon haven't mention the creatives. Anyone know?

Anonymous said...

there's also category four: such a crap you can't imagine any sane person would like it.

and this is the champion of category four.

yes, awards definetly.
sales crashing down as well.
I bet you the whole production budget.

Anca said...

So Fallon guys don’t only do immensities.

"Over at Glass and a Half Full Productions we noticed the wriggly potential of eyebrows and thought we would have a bit of fun with them," said the Cadbury marketing director, Phil Rumbol

They also struggle not to lose the let’s-have-a-bit-of-fun-with-SOMETHING technique.

10.04 – “"trying tooo hard" springs to mind.”
That’s what I mean.

Have to quote Rumbol once more:
"Like the other productions 'Eyebrows' is all about losing yourself and embracing that moment of joy ... after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned."

…with the amendment that those kids
didn’t manage to embrace the moment of joy,
just the silly faces part.

“we noticed the wriggly potential of eyebrows”?
I only hope you won’t notice the twisty potential of Dystonia for your next ad.

copyranter said...

Infinitely better than Gorilla.

Craig Kind said...

http://www.youtube.com/watch?v=UZhm4HbSRgw&feature=related

I've had this link locked away for doggies. Goddamn it. Great ad, but I much prefer the music, subtlety, and surreal bent of the 'dancing eyebrows' in the vid above. On the controversial subject of Cuckoo Syndrome, I don't care that it might of been robbed, I'd rather watch stolen good stuff than original shit.

Keep searching people, and stay inspired.

Craig Kind

Anonymous said...

WHO DID IT?

Anonymous said...

Nils-Petter Lovgren

Anonymous said...

I like it, but yeah, the execution is middling, very earnest and not nearly as funny and strange as it should have been.

Anyone who thinks trucks was even approaching good can immediately suffer an anheurism for their utter fucking stupidity.

If you're going to have a weird idea, go all out, tim and eric awesome style:
http://uk.youtube.com/watch?v=b6z969FEvUk&feature=related

Anonymous said...

Update: Chris and John were CDs. A guy called Nils-Petter Lovgren was the creative. He's Swedish and he's really good and he has a fantastic beard. Apparently.

Anonymous said...

watched it. liked it. read your comments. watched it again. and still like it. yep. the eyebrow thing is ripped off. but... it really tells you a story. cast is fucking perfect - and the music too. then the thing with the baloon. yep.

Anonymous said...

ps. like i already said. i like it. but it's not a cat. 3 spot. it's a 2.5.

Anonymous said...

The phone ringing and the adult leaving at the start is the touch that makes this so good. It's as if the kids are there to do a cutesy family scene from a traditional ad, but are stealing an opportunity to do the routine that they've been working on in front of a camera.

Anonymous said...

Much better than trucks, nowhere near as good as Gorilla. That puts it squarely in Category 2. Which isn't bad for a campaign that must have seemed dead and buried after the truck pile-up. I'm sure the best is yet to come.

Anonymous said...

This sort of humour is just sad. Cheap. I hate it. I loved trucks and gorilla but this one is just cheesy. I was expecting much more from Fallon. A glass and a half full of bad taste.

Rob Mortimer said...

I can't believe how much praise this is getting.

Anonymous said...

Instead of visiting your blog Scamp, at lunchtime I'm just going to view an ad and say to myself: "It's crap" "It's genius" and "It's a rip off". That should just about cover the level of debate I encounter here.

Before I do though...Gorilla should have been left as a brilliant, surprising moment in advertising. Trucks was an awful ad, and this is OK...a grower I think. But the comic timing on both is shamefully poor (I know others have said this). It's bad storytelling.

Anonymous said...

Ah, the usual bile-fest from people hunched over their 'transfer balance and get 0% for 6 months' briefs.

Anonymous said...

Chuck up a link to your best ad then Rob and let's see how it compares.

Anonymous said...

There will always be some people who like an ad and others that don't, and that's great, but there seems to be quite a lot of people slagging it off for no more reason than they're expected to have an interesting opinion about every new Cadbury's ad. Which in itself means fallon are doing something very right.

As for the youtube clips, it doesn't come across as a rip off - more of an evolution of a funny idea. Love it.

Anonymous said...

This is a brilliant ad.
Reality check: compare this to all the ads out there at the moment. All of them. It's great. We should all be trying to get work this good out in our industry and giving credit where its due when people get stuff like this out. Stop bitching and work harder.

Christian said...

Really made me smile.

And considering the amount of negative comments on this blog is always inversely proportional to how much the public's gonna like it, It's gonna be a big hit.

Rob Mortimer said...

Anon 2.44:

I don't think that matters at all. Especially against someone who wont even post their name.

I bet next to noone on this post has done an ad as good as Gorilla, that doesnt make them unentitled to talk about it or have an opinion.

I've made my points on this ad (here and elsewhere), its just a puzzle to me how some people are treating this as genius.

Still, I think we all agree its better than Trucks.

Anonymous said...

Better than the gorilla. Could still be for any product at all, but it's fun.

Andy said...

I personally dont like this one, but I think that the whole point of these ads is whats happening here. People talk about them and every time they do, they say "Cadburys". Therfore they are exceptional adverts for the Cadbury brand.

Anonymous said...

People will undoubtedly talk about it - just look at all the comments already, and thats the strength of the strategy really, so its a success before its even been on TV. But there is no chance this will ever be remembered in the way Gorilla will be, they're trying too hard to live up to the hype now and the debate about its merits will force people to pick a side for or against. Whether polarizing an audience like this is a good idea for such a populist product remains to be seen.

But at least its not trucks again.

faris said...

the internet will like it. that's all that matters

http://farisyakob.typepad.com/blog/2009/01/the-kind-of-films-the-internet-likes.html

Hoover said...

Why do ad people steal all their ideas from Youtube these days?

Anonymous said...

I think this is a gorilla for kids, but fun for adults. I like it.

G

If This Is A Blog Then What's Christmas said...

Hey 1.51, if you're going to just copy and paste from my blog, the least you could do is mention it. I mean, fucking hell, it's hard enough when I put an ad up at exactly the same time as Scamp without having my 'extra-value facts' (straight from John Allison, by the fucking way) raped up the Gary and added onto this blog. I hope you [censored].

Tchuh!

Anonymous said...

Trucks is much better than this one. A much more exciting and original idea than this one.

If This Is A Blog Then What's Christmas said...

Oh, that makes me seem a bit like I'm genuinely pissed off. Of course I'm not. xxx

Anonymous said...

Looks like ITIABTWC has finally cracked.

Wal said...

Damn, it's really good. Surprised. Way better then trucks.

If This Is A Blog Then What's Christmas said...

5.25 How did you do that?

Of course, that's not what I really wrote in that post (http://ifthisisablogthenwhatschristmas.blogspot.com/2009/01/just-when-you-though-d-had-sucked-all.html), but thanks for taking the time to...whatever it was you did.

Anonymous said...

Craig Kind..that girl did this also...WTF :o

http://uk.youtube.com/watch?v=sI2upMJn-iM&feature=channel

FMCGClient said...

Complete and utter bo!!oc%s. Category 1. Thy gone from Gorilla (which was virulent and had a strong brand message of 'joy' at the heart of it), to just plain 'trying to hard to be virulent (and without any 'joy' in it whatsoever). Cadbury's have got carried away with themselves...

Anonymous said...

bit of a marmite ad but i think its absolute genius - gorrila was ok, trucks was awful but this is something else- i have a feeling this is gonna clean up at the awards.

Ferris said...

I think it's brilliant...the girl makes it. And the balloon. Great.

Anonymous said...

The girl looks like David Walliams, and maybe it's just me, but the eyebrow wiggling doesn't really seem to follow the tune at all.

John Williams said...

This is a category one ad. And why are people getting boners over the ballon bit, surely it would be funnier if it was a zip she was using. That actually sounds like scratching. If this wins awards, I'm seriously going to get out of this industry.

Anonymous said...

Looks like Fallon's doing damage control on here.

Anonymous said...

the idea must've been better on paper. such a terrible execution. the poor post job bursts the bubble pretty early on in the film. and i guess the balloon was just the director realizing the ad was going to be pretty boring over 60 seconds.

come on scamp. for christ's sake. are you just fire starting or are you being serious? this can't surely be a category three...

Anonymous said...

i'm sorry. this isn't even remotely actual human joy. it's eyebrow manipulation. it's not funny. it's a bit quirky. that's it.

Stefania Lintonbon said...

I loved it. I've never seen anything like it. The Cadbury name would definitely stick in my mind when I went to the shops. (Actually, I've literally been to Cadbury's and bought the t-shirt, but that's another story!)Thumbs up,I say!

:D

Mike said...

I like it, Gorilla was fresh, Trucks was over done to big budget. ( or at least it seemed that way). This is fantastic.

Who could have cast a better pair!

Question is... how long before they change the music track and/or someone makes a spoof of it.

Not long i'd imagine.

Anonymous said...

what a bunch of over-analytical numpties.

you've all clearly been in the business far too long.

this ad stands out a mile and will be loved by the punters. job done.

Anonymous said...

Anonymous said...
Just another rip:

http://uk.youtube.com/watch?v=wwNk2dW3NKM

10:04 AM

From now on I am going to enter the keywords from any new tv commercial into Youtube.

But if ads can refernce films and art then why not viral? Surely it's just another source of inspiration. If there was a logo and strapline at the end of "Eyebrow Dance" then I would agree and say rip off.

Cadbury's "Gorilla" was a rip off of a poorly made ad for something else. Sony "Balls" was taken from a David Letterman experiment (it even looks like the same street). The first one is a rip off the second isn't. This just proves that Juan Cabral watches a lot of Youtube, just like the rest of us. But we can't prove anything unless we have access to his internet history...

As for the ad in question - I like it more than Gorilla because it made me belly laugh. So it delivered on "A glass and a half of entertainment." For me anyway.

The Idea Bakery said...

Yeh, im not sure on this. It feels abit 'try hard'. John Hegarty popped into our uni for a talk, at the time he mentioned how he thinks its sad how he sees young teams just staring at you tube for inspiration. He said the fact is, if its on youtube, then its already done, whats revolutionary about that?!
mhmmmmm

http://www.youtube.com/watch?v=LOikgDXaRTg

Anonymous said...

gorilla was a category three ad. I never saw that coming and I was fascinated by it. airport runway was a category one. it was desperately trying to be cooler than it was, like an accountant trying to be a rapper at the office party.

this is category two. it's trying to be cool and it's not off by much. but it's not "shit, you haaaave to see this, all!" quality.

P45 said...

To all the people leaving nasty comments. I had nothing to do with this spot or the agency that made it, but you need to get fired from whatever you are doing. I did. And its great. You look at things with a more positive outlook, you see someone has spent a great deal of time and energy making something, something that is better by a country mile than 99% of the rubbish out there. And this is a great spot. Love it. Made me smile every time I saw it.

Seen the new Coldpaly video? No? That made me smile more.

Off to Weathspoons for a 99p pint.

Nick McGivney said...

Snap with that French guy. Screams fake. Not even waiting until View 2 before I'm overcome with weltschmerz on this one. Cat 1, or even Cat 0.

Anonymous said...

Pretty sure I'm someone who can see when the emperor isn't wearing any clothes. This is great. It's much better than gorilla. I love it.

Anonymous said...

Lovely idea, but it doesn't move me.

Which is odd, as T-Mobile ad was not an original idea, but gave me goosebumps.

Anonymous said...

Ah, look at this...

Scamp's back up to 100 comments, even with moderation.

Someone's done a good ad.

The Wrestler and Milk are top stuff.

And that brilliant Coldplay video is over on ITIABTWC.

I feel good.

Time for a wank.

kiki said...

how did they do it? does anyone know?

Ciaran McCabe said...

All those people saying "it's been done" might do well to read the interview in Moviemaker magazine with Jim Jarmusch, quoted in Influx Insights. The interview was in 2004 - before You tube - or I'm sure he would have mentioned it too. This is his Rule # 5:

Rule #5: Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent. And don’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from—it’s where you take them to.”

Anonymous said...

6.13 that's because Gorilla came first, so you weren't waiting for the 'next Cadbury's ad'.

Divorce yourself from this and look at it as a punter would - then it's just great fun as an ad.

And Nick McGivney - get scribbling and one day you might make an ad as quarter as good as this.

Pete said...

Think of it this way, if this was on YouTube, as an unbranded clip, it wouldn't get half as many hits. It's not good enough.

Not only is it ripped, its not a good rip.

Anonymous said...

that's great that.

Yes I'm a Telegraph reader said...

My niece (step niece actually by my brother Richard's marriage to her mother Helen) works for Cadbury's in their HR dept. And everyone there really like the Television ad. So I thinks it's rather unkind that a bunch of Graphic designers fresh out of Art School are slagging it off on this blog. So what if they found it on Youtube, I found an Organic Chicken in Sainsbury's today, reduced to only £4.00, its still mine, and when I've marinaded it and then roasted it in the terracotta brick I was given as a birthday present a few years ago, I will have moved it on from just being a dead chicken,something bland and frankly inedible to something tasty and moist! Yummy

Anonymous said...

Re Nick McGivney

how have you got the nerve to slate an ad that I'd say is in the top 5% of good ads out there... compared to the [work] on your website.

It really amazes me that most creatives (no matter how good or bad you actually are) can't just admit when something is good, cuts through and gets people talking.

ADD AD said...

re anon at 3.08pm

I have to say I thought the same thing few weeks ago, after some equally caustic comment.

I think I'm going to get a blogger profile thing, so people can also judge if I'm qualified to make comments on other peoples work. In the middle of putting my work up on Wix.com.

paul@anomaly.com said...

This is way better than Trucks, but it leaves me wishing it was as good as Gorilla.

Making an ad this good is hard, though, so I've been trying to work out what it is that leaves me wanting more (rather than just being negative).

My best guestimate is that Gorilla was pure unadulterated joy, with no pretension. Eyebrows comes close to that but feels a little too contrived and self-conscious. The casting of the kids is too 'Soho' and po-faced.

How can it truly be a glass and a half of joy when the kids themselves don't look like they're enjoying themselves?

This is nit-picking though, as it's still a good ad (and I love the balloon).

Anonymous said...

Fun? Maybe. Good advertising? Hardly.

Mr Mistry said...

Stop being anal. It's catchy and the consumers are going to love it. The ad screaming 'remix'. Times of recession people can get involved and they feel closure to the brand. Not sure what the'truth' is but who cares? One last thing, 'Trucks' was in fact a pile of waste (IMO).

Christian said...

I filmed my kids watching it with my mac's iSight:

http://www.youtube.com/watch?v=IcMHS0TjZAM

Daughter (4) loves it, son (7 1/2) says he doesn't like it but he's a frustrated creative trying to get started in the ad business.

They both watched it three times afterwards.

Anonymous said...

haha, that nick mcgively stuff is wack yo!

neilc said...

Lovely. Made me laugh out loud. The girl is hilarious. And the balloon bit is genius.
Nice job.

cp said...

They should have ripped it from this instead, then it would have been proper awesome like.

http://uk.youtube.com/watch?v=YxdlYFCp5Ic&feature=related

nunez said...

Jewish or otherwise, i daresay the collective response from the general public will be a crushing 'meh'.

None of this polarising shit you get only in adland.

Anonymous said...

its not about original or not.the fact is you should be inspired by everything thats out there but this is a straight copy.. theres nothing added to it or developed about it.. and sadly its inferior to the original japanese guy too.

too much advertising at the moment is simply latching onto trends online and piggybacking true originality.

in saying that the tmobile ad is great.. its not ripping off flashmobbing.. its developed the idea of it and made a great ad with a relevant message. imho.

Eugen Suman said...

category 1, sorry. not even close.

Anonymous said...

7.09

it developed the idea of it by adding something about
'sharing' and featured dancing instead of theatre/freezing/any other of the umpteen flash mob things that are out there.

must have taken a couple of cups of tea at most.

And not original in any way.

Anonymous said...

nothing is original.

execution matters more than the idea.

this and the dance thingie are spreading around the internet like wildfire.

both will get awards because they are a new wave of creativity that knows it has to earn audiences (on the Internet) that be given them (on TV).

Paul said...

Still, it's a picture amongst wallpaper. People are gonna dig it.

Mr Mistry said...

@Christian nice thought... I may borrow some children and do the same and see what happens.

Anonymous said...

Consumer research: I saw it last night on the telly. Wife said what was that? I said it's a Cadbury's ad. She said no it's a glass and a half of shit. I had to agree.

Rupert James said...

Category Zero.

As a piece of communication it says absolutely nothing.

Bentos said...

Surely the very definition of a gag with a tag?

Dylanski said...

It;s a classic suits ad. All the suits here love it, all the creatives think it could have any logo at the end and be equally as effective.

Richard said...

It strikes me (from the number of 'anonymous' posts) that you guys are all in the ad industry which makes me wonder how relevant your comments are. I like the ads, as I liked the BA ads and B&H ciggy ads from years ago as they stimulate me but I still don't smoke, don't eat cadbury's and don't fly BA (unless cheapest. Consumer benefits sell......unless you are a slob chav....and this isn't aimed at them...........I suppose they get the bus shelter ads for creme eggs.

Anonymous said...

Irritates me immensely - strikes me as a complete waste of client money, where is the conversion to sales, will it really ever help their bottom line.

And in my opinion the arguement that it is a piece of brand building communications is fundamentally flawed in the fact that clearly over 50% of the people who have posted have done so because they find it so irritating.

Ill be buying galaxy, stop irritating me during TV ad breaks.

Anonymous said...

9.55 Nothing is original?

Maybe, maybe not. Who knows until you try? But there's a difference between being influenced by something and being the sixth person in a row to nick something already dated.

Anonymous said...

The only person who wouldn't get so bored/disturbed as to switch off/over longbefore the balloon makes a appearance is a paedophile. And I'm not one of them. What balloon?