Wednesday, January 21, 2009

I Don't Normally Like Tactical Ads But I Do Like This One


32 comments:

Anonymous said...

I think this just beat it.
tactical. hilarious. better than an ad.

http://www.benjerry.com/features/yespecan/

Dan said...

Nice

There's even better about Scamp, check out this one from Phillips:

http://ifoundthissomewhere.blogspot.com/2009/01/inauguration-ad-from-phillips.html

Anonymous said...

Does a good tactical really mean a good pun?

Anonymous said...

err... dan, that's crap.

George said...

Reminds me of the joke about Hilary Clinton's campaign suggestion a few years back when Bill Clinton was running against Bush Senior.

She shaves her lady bits, claiming 'read my lips, no more Bush'.

Anonymous said...

I concur.

err...dan, that's crap.

Anonymous said...

group of men on a WE WANT BUSH! demonstration - for club 18-30?

BUSH43 said...

very amusitaining.

Mike said...

Here's the best tactital ad in years.
It's brilliant!

http://adsoftheworld.com/media/print/tcm_hollywood_screenwriters

Anonymous said...

Mike, did you write that? It's rubbish. It hardly displays a passion for cinema does it? What's to say there won't be any new classics?

Weirdly it reminds me of that frozen pizza campaign that revels in putting family pizzerias out of business. Again, passion for profit rather than appreciation of artform.

Anonymous said...

http://adsoftheworld.com/media/print/tcm_hollywood_screenwriters

Rocker Man said...

Loads of YWC variations out there. Some better than others. Here's those health nuts over at Krispy Kreme:

http://www.krispykreme.co.uk/krispy/email/5-coffee-promo/?utm_source=homepage

They were dusting coffees with chocolate Obama heads!

None of 'em beats the 'Bush' ad from Veet though.

Smart work

Anonymous said...

not as good as 'we want bush' club 18 -30 when he was appointed. (D&AD)

Anonymous said...

Been done for Club 18-30.
P.S What's not to like about tactical ads?

Mike said...

I didn't write it, but my ex partner did.

And I think it's really good!

No other client in the world can say that. TCM only shows movies from the 30's, 40's, 50's and 60's.

So, it's funny. And RELEVANT for the target.

Because while other tv channels were out of series and new content, TCM stayed the same with its fantastic movies.

It's has nothing to do with the frozen pizza campaign.

But hey, it's only my opinion.
:)

Clarence the cross-eyed copywriter said...

I just want to see an ad for Viagra that says 'Fuck Bush. We all want to have a go at that pussy, y'know, keep pounding 'till it hurts. Yeah it'll feel so darn good, though. Mmmm...fucking that dirty Bush...' (have I worn this pun out yet?)

Rather Barren said...

Or how about 'Eat Bush'. Because any food tastes supreme with Heinz Salad Creme.

Mick said...

not liking topical ads is pretty curmudgeonly. people pay more attention to them than the usual toss.

Anonymous said...

yeah...um 'I bet it was fun fucking that asshole (Rumsfeld)'

Johnny's Anal Lube Ltd.

deep throat said...

And more redundancies at AMV. Quite a lot this time...TV, Creative, Traffic etc.

Anonymous said...

Now I see why you disagree so much with Trotty, Scamp.

He hates puns. You love them.

All of these ads are just fucking puns. What's the first thing a writer learns? DON'T DO PUNS.

No wonder why... never mind.

Mark said...

Once upon a time I saw an article that read,

"Britney marries and splits up in a day"

underneath it BBH had written,

"The 24 hour Lynx Effect".

That is tactical advertising at its best. And not a bush/women's-lady-bits joke to be seen.

Anonymous said...

i prefer bush. just preference i suppose.

Scamp said...

I don't normally like tactical ads because they normally feel forced. You can sense the Client and the Agency feeling delighted with themselves because they managed to get an ad out so quickly... but if it's a shit ad, it's a shit ad.

As far as puns go, you'll find that many of the best-ever ads were based on puns. Tim Delaney and David Abbott use them often. They've just got to be fresh ones, that's all.

Maybe the Bush/bush pun isn't the freshest, but I do like the cheekiness of the tone here.

Anonymous said...

Tell us more Deep Throat.

Anonymous said...

deep throat's chatting waffle.
And Trott doesn't like puns?
Are you fucking mad, he's the pun king, the Punisher if you will...

Anonymous said...

This would have been tactical if the wankers got it out sooner! Pah

http://uk.youtube.com/watch?v=P6J0QLnn0SE

Crazylegz said...

I tweeted this one too. It was hilarious.

deep throat said...

Planners, too.

Anonymous said...

Let's start a Pun post!!!

Matt said...

Personally I haven't an issue with tactical press . I'm not exactly a fan of puns, but the timing and tone in this ad is perfect. If it's done well it should be applauded.

Here are two other examples of tactical ads I like:

http://www.seenitbefore.net/?cat=27

Anonymous said...

Real...? Or scam?