I like this ad. Talking animals are funny. FACT.
And they've put a lot of love into creating the spoof site - Comparethemeerkat.com - where you really can search for a meerkat, by size, hobby and location. The organisation boasts that "We search from vast database of meerkats" and "Your meerkat will be displayed in less than one minute." It also has a list of FAQ ("Fairly Annoying Questions").
Meanwhile, Aleksandr the Meerkat already has over 3,000 friends on facebook. Blimey.