The new Cadburys ad is out, and like Gorilla before it, it's a Category Three advert.
What's a Category Three, I hear you ask?
Well, all ads can be divided into three categories.
Category One - shit.
Category Two - good. You are a bit upset, and want to hurt the team who made it.
Category Three - so good, you're not even jealous. You're actually happy. And the status of the industry you work in just went up a notch.