Saturday, December 22, 2007

Apparently Gorilla is NOT the ad of the year

I'm surprised at you all, I really am.

Still, as Tony Blair said about Iraq, I do believe that history will prove me right.

For example, while 'Ride On Time' may not have been your favourite record of 1989, it's now - without question - the song that defines that year, isn't it?

Previous poll results:

Friday Poll No.16 - Do Difficult People Produce The Best Work?
Friday Poll No.15 - Who Is Responsible For Ineffectiveness?
Friday Poll No.14 - Your Personal Success Record
Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?


Anonymous said...

Quoting that mendacioius bastard Blair to support your stand was, presumably, ironic

Anonymous said...

It will be ad of the year. It polled 40% while every other ad got 60% combined. Personally I prefer Skoda and Walkman project but either way Fallon wins

Scamp said...

So my methodology was wack? I knew it.

By the way, I don't even get the walkman project ad.

Anonymous said...

each person plays a single note to make up the whole song?

Anonymous said...

ride on time is an apt analogy. i commented earlier that gorilla was a benny hill sketch. it is.

it suffers from not being a good ad.

this is a great blog btw.

Scamp said...

I guess when I said I don't get that ad, what I meant is... I can see WHAT they're doing... I just have no idea WHY.

Anonymous said...

they are bringing us misic like no other. it's about as relevant as drumming gorilla really

Anonymous said...

that sony music ad is yet another example of trying to be epic by being epic. and it doesn't work. again.

there's an old hollywood expression that you get big by going small, ie you need a story telling focus, an individual.

and i won't even mention how apple has kicked sony's bottom in the music department out there in reality land.

Anonymous said...

i disagree.

anything that mmakes the brand famous.

sony music pieces is a worthy start.

Anonymous said...

sony's problem isn't that it lacks fame. ditto cadburys chocolate. sony just plain missed the bus on music. and no ad is going to reverse that. cadbury's problem is arguably over-familiarity or too much "fame".

traditonal "glitzy" old-school fame is evanescent and expensive. great you're famous! but do people want you? oops, your fame is gone. next!

fame tends to be overrated by us superficial advertising people as a panacea. (thank you bbh!)

the sony music thing is a dull trying-to-be-now film. it's as unremarkable as sony music products. it's not good viewing. it's a worthy try but it falls at the first fence.

Anonymous said...

i had a meeting in sony's music headquarters in New York last summer. we all commented on how ratty the leather seats looked as we waited in the reception area. it felt like a bus station.

and we speculated about how cool the seats would be in Apple's lobby. and we instinctively knew we were right. and the meeting was as dull and tired as the seats.

it's all about culture baby!

Scamp said...

For sure, fame is not enough. I mean, dog-shit is super well-known... but no one would pay money for it. The Gorilla ad is cool and people love it, so I think it solves Cadbury's problem. That problem being that everyone knew Cadbury's Dairy Milk but it was naff. Now it isn't.

Scamp said...

The culture question is a fascinating one. Maybe it does make a difference for Apple versus Sony, where the product is so important. For Cadbury's, where the product is completely generic, probably less so. I'm willing to bet that the seats in the Cadbury's reception are stupendously dull. It doesn't matter, because the product is basically the advertising. So all that matters is that the seats are cool over at Fallon.

Anonymous said...

anon at 3.52 wrote: the sony music thing is a dull trying-to-be-now film. it's as unremarkable as sony music products. it's not good viewing. it's a worthy try but it falls at the first fence.

Are you kidding - it's one of the top5 or so ads of the year from the UK. Christ on a bike

Anonymous said...

top 5 huh?

wow, you must be easily pleased then is all i can say. i could film my local school orchestra tuning up and it would be more exciting than that.

a panda sneezing. now that's interesting.

Anonymous said...

scamp, the ratty leather seats were illustrative of a culture that wasn't quite on it. new seats in reception is a blink-of-an-eye decision. they're ratty! get rid of em! or should be for an organization like sony. yet it wasn't.

maybe nobody noticed. or cared. or they couldn't agree on which chairs to get. hence the arrival of the walkman 2007, years after apple has stolen the portable music market, which sony developed.

you go to google headquarters, they don't have chairs. flying nanobots magically appear and assemble into chairs under your bum just as you sit down. you just have to have faith that they will appear.

Anonymous said...

re: 1.02pm. What exactly does 'Christ on a bike mean'?

Anonymous said...

Is it too late to get in an end of year last-minute entry?

While not a :30, I prefer This over Guiness’ fun with dominoes.

Anonymous said...

Has anyone seen Harry Nilson 'Put the lime in the coconut'? No drums but plenty of Gorillas.