What would I do if the Old Spice brief landed on my desk?
Burst into tears, probably.
This is what W&K did with it.
Brilliant.
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Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
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6 comments:
er, think it was wieden and kennedy that pulled this one off.
Whoops, you're right. I've corrected it, thanks for pointing out
I like the fact that you've picked up on this one. Old Spice's campaign before they shifted the account was taking on a very Lynx/Axe approach.
Brilliant.
Somehow both understated and overstated at the same time.
I especially love the extra extra long painting and symmetrical room layout!
I especially love the extra extra long painting and symmetrical room layout!
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