Tuesday, January 16, 2007

Does It Matter What You Say In A Voiceover?

I'm struggling with a piece of VO at the moment.

Nick (my partner) has no sympathy, as he "never listens to a word of what a voiceover is saying."

When I challenge him, he adds that he rarely takes in song lyrics either. Although he loves music, he doesn't really know the words to even his favouritest songs.

Do you?

I could probably bluff my way through Bohemian Rhapsody, but that's about it.

Maybe Nick has a point.


Anonymous said...

Maybe he's not a words person. I always listen to words. And look for them first visually, to orientate myself.

So I think he has a point for some people.

Anonymous said...

I'm with beeker - I always listen out for the lyrics, whatever they may be.

Strangely though, voiceovers seem to resonate less with me; perhaps because I haven't relistened to them again and again.

Anonymous said...

Voiceovers can be a thankless task.

So often they become the garbage bin for the whole spot, the place where you have to both explain the idea and deliver on the endless list of mandatories the client just can't part with. And do it coherently, succinctly and ideally without taking a trip to cheesy ad-speak land ("Well, if you say it's 'ruggedly stylish', I guess it must be, Mr. Disembodied Voice. After all, you've got such a deep and commanding timbre.)

In those situations, the best you can hope for is to take a craftsmanlike pleasure in squaring away all the demands neatly.

Anonymous said...

I am one who is cursed by words, remembering song lyrics from unrelated statements in conversation. Example:

"We met these Puerto Rican girls."

Here comes this to my brain: "Hey, whatsamatter, man, we gonna come around at twelve wif some Puerto Rican girls thats just DYIN' to meet ya!"

So I hear the VO, unfortunately. Words, tone, style and all. And I hate most of them.

Anonymous said...

This is a fact.

People only hear what they see.

It's amusing to me as an account handler that we often toil over voiceovers to appease the client that we're communicating the many things that they want to say, knowing full well that no one hears or remembers voiceovers.

It's a crime really.