Monday, September 08, 2008

He's A Lumberjack And He's Okay



Creative Director: Axel Chaldecott
Team: Michael Ashley & Dinesh Kapoor
Director: Vince Squibb

I've already stated my admiration for the HSBC campaign.

This ad takes it on another step. The angle of 'different people around the world behave differently' gave rise to classics like Chris Palmer's 'Biker' commercial, but now they've shown they can talk about different people having different opinions, and it doesn't even need the global angle.

There's a lot of humanity in this well-directed ad. And I just love the bear shot...

117 comments:

Anonymous said...

its a bit glib isn't it?

the world's forests are being cut down, but at least my bank understands that people have different opinions.

and the orange music is like so last year.

Anonymous said...

It's a bit wanky. Not sure I got it until it was explained to me. But then that could just mean that I'm a bit stupid......

School Bully said...

It's got Joanna Newsome on the soundtrack, which means I'll have to move my account elsewhere. The fake bear is even more phoney than the one featured in the Tompkinson's Schooldays episode of Ripping Yarns.

Anonymous said...

the 'fake' bear is a protester numb nuts.
i like it, glad it's not another globe trotting adventure about the number 8.
agree about the soundtrack though, like the feel of it, but maybe should have been a 'very' retro one or a 'very' modern alternative.
someone re cut it to teardrop....please.

Anonymous said...

it's good it's good it's good. I cannot understand why it works because HSBC's understanding of different value systems just says "We'll take money from anyone, culture and values regardless". It shouldn't be much of a selling point. But it does seem to work.

Paul Saxton said...

It's very sweet and very well done. But I don't particularly like the fact that deluded, backward-looking, tree-hugging hippies are portrayed as heroes. The police should have set the school leopard on them....

Anonymous said...

you've got to be kidding.

well directed maybe but so what, but how contrived is the idea?

green protestor's boyfriend is a lumbarjack....

give me a break.

Anonymous said...

I can't believe the amount of PR this ad is getting. The world over, people are gushing left right and center over this 60", epic pile of shite.

Lets cut it back to the core idea. A tree hugging enviromentalist marries a wood butcher?? Give me a fucking break.

What makes matters worse is the length and the edit. We're guided by the hand towards a 'reveal' that a retarded chimp could have worked out inside 10".

Oh, and it's for a bank. What?

Gash, gash, fucking gash.

Paul Saxton said...

A behind-the-scenes view of the HSBC ad:

http://davidthompson.typepad.com/davidthompson/2008/09/when-hippies-we.html

Anonymous said...

this is what fucks me off these days. people get bamboozled by execution. they can't see past it to
a weak idea.

people being different, but together, has potential as a campaign. but a lumberjack and eco warrior is cring-making.

what about a butcher and a vegan? or a nazi and a communist. etc. etc. etc. cracked it!

Lazy, flabby thinking.

but it will prob win something because it's shot well and the music follows the correct award winning formula.

Anonymous said...

nice ad. reminds me of the movie out of sight.

doesn't make me like hsbc though. not like the super hands stuff makes me like first direct.

it's like hitler hugging a baby. just makes me hate him more.

Anjali said...

i like the ad too - just caught it this morning. some bits of it - the bear was a bit fake i thought - were not great but the overriding emotion and message did come through.

PH said...

I want to write the next one: it's about a teacher in a tough inner city area of the US, who's assigned to a an unruly class of kids who have no time for education. Over time, they learn to 'respect' each other, and it builds to a emotional denouement where the teacher sees the kid from the 'hood win a scholarship. Has anyone done anything similar 'cos I think it's a winner. Or, I've got another idea where we see a series of people, beautifully shot warts and all, who say to camera 'I've got my opinion.' Some are serious; some are smiling. The denouement is shot from above and we see all the people have come together, and in unison they cry 'we've got our opinion!.' I think it could win a pencil if I get Chris Palmer to do it.

Anonymous said...

What is ad number 2 in the campaign going to be?

Client: HSBC.
Time: 90"
Dir: Vince Squibb.
Title: Dirt box.

We open out at Sea, where a fleet of whaling ships are baring down on a giant Sperm Whale and her calf. They take aim and are about to give the large blubbery bastard a harpoon through the blow hole, when STOP! Greenpeace come into view, cutting across the surf in their little boats, They fight with the fleet. One harpoon goes off by mistake and manages to spear a whaler and a protester together. They lay there, join at the chest with only seconds to live. "Fancy a fuck before we die wifey?" the whaler says. "Yes, why not do me up the dirt box seeing as we'll be brown bread in 20 minutes?" the protester relpies.

Que titles and wafer thin link.

The end.

Anonymous said...

nah, that wouldn't cut it.

not corny enough.

Manhandle jugs said...

In the great scheme of things this ad is let down by the fact that it's for a bank. A bank is a bank no matter how empathetic and sensitive they try to appear. They're in it to make money. Nothing wrong with that but if you try to tell me you're in it to
a) make me money
b) listen to me
c) understand me
I don't believe you. In fact I'd prefer my bank to admit they're in it to make money. They're a business responsible for what little savings I have accrued and the day to day running of my life. I want these people to be hard nosed business men trying to make a buck. The side effect of which is I make a little money too and they don't go bust.

Anonymous said...

Perhaps in their next ad they could tackle racial equality? A white man and his black wife have a romantic weekend away together in Paris. Then come Monday morning he's back to work as a BNP extremist. He posts shit through her letter box and sets fir to her car.

If that doesn't persuade people to open a savings account I don't know what will.

Anonymous said...

HSBC: Brothel.

A man goes into a brothel and has his way with a woman of easy virtue. Cut to later that day. It turns out he's Gordon Brown and she's Moira Stuart. And then, right, this bank...right...they KNOW she's...hang on...they like different things to what you expected... right? And...she's not just a prossie, which is quite clever, isn't it? So you'll open a current account with HSBC, yeah? Come back! Wait! Don't you dare go to Natwest you cunt!

Anonymous said...

Scamp you're wrong it's shit. Completely contrived. Would have been worse if the protestors had won i suppose, but yeah chopping down tree's aint a good message for bank to be putting out.

but I liked the bear shot.

Anonymous said...

2.16

It's let down by the fact that its crap.

without such an 'abc' execution and puke inducing whimsy, the strategy could have been made to work.

Anonymous said...

I quite like it. The music is a bit Orange.

Just noticed that she's English and it's set in America?

Is that a problem?

Anonymous said...

I'd flick over to another channel.

Boring, schmaltzy, sore on my ears contrived bollocks.

Besides that lumberjack should get his bitch telled by the way.

Gordon Comstock said...

Is the relationship between the woman and the lumberjack analogous to that of HSBC with a customer?

i.e. You know they get up to some evil, unenvironmental shit, but hey they're a lumberjack/bank and that's what they do. But they've got a bike/branches everywhere so you let them fuck you anyway/fuck you anyway.

Pretty empathic if you ask me.

Anonymous said...

just out of interest Scamp, why do you bother? you express an opinion about a piece of work, quite often positive, and within minutes your opinion is trashed every which way. It often makes entertaining reading but it must get a bit disheartening.

This isn't an 'aren't your readers awful' post; I'm genuinely interested in what keeps you motivated...

4am said...

i tell you what's interesting about scamp's opinions. and everyone else's for that matter: William Goldman said it best, 'nobody knows anything'. which is not to say the opinion is worthless. it's just that there is no right and no wrong (except when it comes to Walker's ads, which are always shit).

Anonymous said...

I only saw it a couple of times through this hideously small youtube box, but all the while I kept thinking it was a daughter and father relationship. Not the girlfriend and boyfriend type, she looks awful young for him anyway. This bit changes the dynamics of the story a lot.

The concept is still a bit flimsy, but having worked in the savings account for a big bank, I know what you are seeing is downright heretic for their traditional values. Well done.

anon 12:37 - If i hear another Teardrop in the screen again, I think i might just barf. It wouldn't have worked anyway, it needed something that evoked fuzzy-warm feelings. Is what sells anyway.

Anonymous said...

i reckon scamp is willfully optimisitc about work, just so he breaks the holy 100 comments grail, keeps his traffic up, so he can eventually put ads on the site and rake in a fortune from banners selling N60 markers or some shit.

4am said...

lunar wrote something a while ago about analagous advertising and awards, so this one will probably do quite well. i think it's an analogy anyway. it makes you think though, so thank you.

Anonymous said...

3.18

I think if it was a truly good ad that scamp had put up, none of us would be trashing it.

but it isn't very good.

it's the same old soundtrack we hear in every ad these days, it's totally contrived and it's wrong tonally.

it's an opportunity missed. and crap like this often gets pr'ed like crazy. hence the panning...

the director has done a great job with what he has mind you, but even he can't save it.

Gets the comments flowing though. Maybe that's why Scamp put it up.

Anonymous said...
This comment has been removed by a blog administrator.
Rob Mortimer said...

I like the idea, and theres some nice touches but its simply far far too long to work well.

The cultural and family cues are good, and I imagine would go down well in Asia; but it still suffers from up its arse syndrome.

Rob Mortimer said...

Oh and the song is just bland.

Anonymous said...

i think it's good to have a little schmaltz.
it's not a gorilla banging some drums.(great strategic insight)
but it's gonna make chicks smile.

Crazylegz said...

sorry I think it just plain sucks. And I am in HK where HSBC is the largest bank.

Anonymous said...

i am a chick and i couldn't watch it let alone smile because that god awfull music was making my ears bleed.

Anonymous said...

a tiny little bird can use a computer and comment on an ad-blog?!

Anonymous said...

Load. Of. Shit.

1. That soundtrack is twee-overload.

2. The line reminds me of something someone came up with as a joke, but it got bought, so now they're running with it.

3. Beautifully directed. Great bear shot.

But it's a bank. Fuck the fuck off.

I would actually prefer a scammy-as-hell, been-done-before, visual pun for tabasco sauce winning the Grand Prix at Cannes than see this do well.

I'm glad I don't bank with them, cos I'd have to spend today on their no doubt shitty customer service lines ringing up to complain as to why my interest money was being spent on lattes for marketing directors and smug ad types out in the woods somewhere.

Zepplins ahoy said...

I liked the massive bear's paw.

Paul said...

Don't all you anon cowards realise your "opinions" count for nothing if you're too scared to put your names to them? I can guess the reason why you are anon of course.

In the grand scheme of things this is a pretty good ad. OK the idea is a bit of stretch at the end but give HSBC some credit for buying a pretty brave script for a bank. And it is very well directed with some really emotional moments. Name a better ad in the category this year?

Anonymous said...

Until we get a surname, you could be Paul McGonad, a junior at McCann's or Paul Silburn, an ECD who's won a lot of awards. You see, you're still anon, just like me.

Anonymous said...

Paul McGonad:

Who cares what category it's in? It's still horribly contrived as a script, and I'm sorry to say a missed opportunity – with a whopping great budget to play with too.

No one has criticized the directing because there's nothing wrong with the directing. Vince squibb is seriously talented and has been for years.

But a bit more time and effort with the concept and we wouldn't be arguing would we....

Anonymous said...

creatives are so bitchy. i love it.

Hooter grapple said...

maybe the leaden hand of the client messed it up.

Anonymous said...

I'll remain anonymous but this ad is great.
really great.
finally a bank which seems to get the zeitgeist (no, not that idiotic documentary).

Anonymous said...

sorry to be 10 minutes behind: but which agency did this advert?

i love it.

Anonymous said...

If it was a handshake, this ad would be one of those that slips quickly off the ends of your fingers, leaving a slightly oily trace.

Heironymous Josh said...

'We recognise how people value things differently.

So what we learn from one customer helps us better serve another.'

I'm not sure how sentence one leads to sentence two. And how do they do this recognising. I mean, I recognise that I value Prada and the people who frequent Greggs seem to value, well, other brands. But does that mean I can run a bank?

It's all bollocks, really, isn't it? But if they ran an ad saying we provide a number of financial services and charge you for them the executions might get a bit dull.

Rob Mortimer said...

Anon 9.44

Probably JWT London

Maximilian said...

Sure, "Paul".

Oily handshake summed it up.

Brave client?

What the fuck is brave about spending millions of dollars placing this soap opera off-cut on air?

Anonymous said...

Creative Review said it best.

The rise of the twee

And that was over a year ago now. So it's well past its use by date.

Gordon Comstock said...

This is entertainment virtually detached from meaning. In that regard it's like "Gorilla". This is the new age gentlemen.

Sterling performance from the actor playing the lumberjack. He deserves and award.

A nonny mouse said...

Best to remain anonymous because people judge people by their judgments of other people's ads. Hence why private view is interesting. We're not judging the ads we're judging the judge.

Scamp, though he's only being provocative, runs ths risk.

That's why I always wait to hear the industry consensus before I make a judgement on an ad. Only if everyone likes it do I like it too. Then I'm safe. I don't like Sony balls but I tell everyone I do.

Now if I hear the word judge one more time today I'll sick up my low foam, double shot, de caff, soya cappucino all over my trousering.

Anonymous said...

Anon 9.44

The agency where you work no doubt.

brake dollinge said...

it's trite and pretty and far too long.

the fact that it's generating so much discussion when the big mad pile of colonel kurtz flip-out that is the cadbury's 'remix' sneaks past practically unnoticed is a bit baffling.

Anonymous said...

gordon comstock:

Gorilla was based around a core idea 'glass and a half of joy'. In other words 'joy x10' which is what a gorilla playing the drums delivers.

Whether you're fan of it (I think I've seen ideas like it in student books many times) it is grounded in logic.

so your new 'detachment from meaning' doesn't exist. Except when we're talking about 'wanky shit'.

At least Gorilla was surreal and knowlingly cheesy, not corny and contrived.

Anonymous said...

brake dollinge:

was it accompanied by any viral online work to acknowledge the user generated You Tube element of the new tunes?

If so, it may be worth doing.

If not, it is pretty crap to milk it because the airport one was so poor.

Anonymous said...

They chopped the trees! I can't over that. Makes me hate that bank. It's a sad world to glorify that. And this is a very bad ad, that will damage the bank's reputation more then they can imagine.

Gordon Comstock said...

11.08 - Yeah "Glass and a half full of joy" is what it says at the end of the advert. And yes it delivers on that.

But here it says "people have different opinions and we understand that..." at the end of the ad. And the ad delivers on that.

In both cases the strategy hasn't got all that much to do with the product. It's just there to justify a piece of entertainment. One of them is about joy. The other one is about sentiment.

Now you can tell me about how it's to do with the product if you like.

Anonymous said...

This is a brilliant ad - for Vince Squibb's directing talent. Really well shot, cast and put together.

Unfortunately the script is ludicrous - the ending is just totally unbelievable.

zepplins ahoy said...

I said "I like the massive bear's paw."

God you lot take yourselves seriously.

ArtStew said...

I agree brilliantly directed. The copper falling and hanging onto the wire is a great bit but this ad is undefendable, even if it is 'brave for a bank', it's still, er, wank. Sorry.

You were right about that Michael Mann NFL/Nike ad, that was epic.

Anonymous said...

Gordon:

It doesn't deliver on the strategy, if the strategy is garbled, which it is, and the script is dodgy.

glass and a half of joy, as well as being simple, also linked to the pleasure of eating chocolate. good old fashioned relevance.

the bank ad may only be 'entertainment virtually detached from meaning' because it's a mess. not because it's the dawn of a new age (Howell Henry and First Direct claimed this about 15 years ago in any case). and whatever you think of gorilla it isn't a mess.

Anonymous said...

gorilla picked up gold because 80% of us were amazed they got the client to buy it. 90% laughed out loud when we first saw it. and 100% of us hadn't seen anything that daft since tango was good. strategy didn't come into it, neither did relevance. the barometers by which we judge work shifts every time we judge it. it's interesting hearing your debates but you might want to put your tv makers hat on when discussing tv work. it'll make you less stressed and you'll hopefully start writing better ads.

when are we going to get onto something else?

Anonymous said...

11:05 AM
Yeah, they just got coverage in the guardian, the telegraph, the sun, the mirrow, the london paper, etc hundreds of blog entries and dozens of thousands of new hits on you tube.

Wish I'd ever do an ad that gathers that kind of attention. Twice.

Can't wait to watch what Cabral and Kuntz came up with.

Anonymous said...

12:57 PM
And I'd also add, the great response by the general public (youtube, blogs, etc) cos apparently for the judges is now very important to be popular with the punters. (it wasn't like that 10 years ago)

Anonymous said...

1:08 PM

i'm apparently going to disappoint you.
being there at the judging, the youtube hits, didn't get a mention.
the most popular video download ever, is a kitten yawning, so we tend not to take that into consideration.
you have to remember that U2 wouldn't win Xfactor, so public opinion has to be taken with a pinch of salt, the target audience however, are taken with a smattering of salt. unless you're writing a paper at the IPA effectiveness awards. i wonder how gorilla did on that score? i'll ask around and let you know.

Anonymous said...

I didn't say it was awarded the GP on the basis of you tube hits, blogs, etc but I'm sure the whole stir that it created in popular culture had to influence the judges in a subconscious level anyway.

but that's exactly the problem previous anon. advertising ultimately is more like xfactor and less like the turner prize.

We're paid to make an impact on the general public, not to please the selected few like you sipping mojitos while watching reels at cannes. (assuming you were judging there).

So in your opinion we should aim more for 'Guiness Dreamers club' than 'BK's subservient chicken'.

Anonymous said...

12.57

Get what you're saying re: cutting loose on TV,
and that's good advice.

But don't forget Orange Tango was grounded in 'the hit of real oranges'. bravia and 'colour like no other' is another example. both relevant.

do you really think these came after the idea?

if it's grounded you can go mental creatively. if it's not it can go badly wrong (then again it might not, as Blackcurrant Tango showed).

gorilla and orange tango are more conventional than you think.

Anonymous said...

is it you, al m?

Anonymous said...

the reason subservient chicken was good, was because we'd never seen anything like it before. and the have it your way, strategy was a solid base, but not a mind bending strategy worthy of its own accolades. and as for like no other? the guys at fallon had that force fed to them, the amount of pushbacks and meetings to get rid of it number in the thousands. but they did what they did by turning their 'tv' head on.
and as for those of us who've judged cannes whilst sipping mojito's, let me tell you, it's no walk in the park. it's hard to concentrate on a cinema screen for four hours when it's coppola's best, let alone for 8 hours a day, 6 days in a row, when you're staring at the worlds largest ad break. they ain't all sonys i can tell you. and if you think they're being judged on success rather than craft and the idea? then barry scot and mr winner would have been up and down those podium steps much more than juan and co.

Anonymous said...

The new Cadbury ad ain't Juan, it's Chris and John.

Let's see if they can follow up the cake car.

Anonymous said...

Sorry to hear it was though for you, poor Al.

I have to say I'm a bit disappointed. I've never judged Cannes or even a pageant but I thought from years on, impact the ideas had on pop culture mattered at some level (Whazzzup, Dove's evolution, VW's Safe Happens, etc).

And in reply to mr winner comment.
Please note that I didn't say effectiveness, I'm talking about cultural impact.

Anonymous said...

Chris and John really?
was Juan too busy editing those remixes?

C&J are top creatives, though. I'm confident they'll impress us.

Now, what the quiet Argentine's up to?

Pseudo Jeff said...
This comment has been removed by the author.
Pseudo Jeff said...

not sure about the ad but HSBC is probably the best bank in the world.

just the other day, they refunded me my overdraft charges after speaking to them for just 2 minutes.

nice.

Anonymous said...

I'm talking about cultural impact.
2:16 PM

and you think 'calm down dear' wasn't talked about more in pubs and houses throughout the land than honda cog? of course they were, the impact they made was huge. and you obviously don't know the origin of whazzup, nor the climate at the time?

on to chris and john, i know these guys well enough, and i'm sure it'll be good. if not, i believe some hat eating is in order.

Anonymous said...

2:02

you've just proved my point. fallon were forced to accept the positioning and then they did something great with it.

would 'balls' have come along without it? nope.

i don't doubt subservient chicken was genius. but again where did it come from? 'have it your way'.

Nine times out of ten you need tight strategy and then mould-breaking concepts to do something great.

So maybe if you get a little more strict you'll write better TV?

Anonymous said...

would that be a hat made from a cake?

Anonymous said...

Stolen from the brilliant sketch from reeves and mortimer. It's a cake, it's a shoe, it's a shoecake.

Not really but it was hilarious with his pointy shoes.

Anonymous said...

Juan is atoning for the last ad he did.

It wasn't very good, so the powers at Fallon that stump up his million a year are cracking the whip.

If you produce nothing but brilliance, you can do what you want, but show one little (or, rather, very big) chink in the armour and it's nose to the grindstone like the rest of us.

Gavin said...

Did juan cut those remixes himself?
He's not great with final cut, is he?

On to Chris and John.

I once heard Fallon used the work on the wall system to appoint projects. I think that's great cos it gives everyone a chance but when you've got heavy weights like them and Juan, you're looking at lots of disappointed teams.

Anonymous said...

I think we should steady on with C&J. Good? No doubt, but they've got little more than a credit on Silburn's John Smith's campaign and Cake in six years. They're hardly carty and campbell.

Anonymous said...

true.

but you be a little careful on the john smiths too. the scripts chris and john did (in the pub) already existed before Silburn got involved. Though not featuring Peter Kaye.

Anonymous said...

as you may recall, i was talking about the judging process, then went on to discus the safe and solid strategy, and then also pointed out what fallon did with a strategy no one liked or believed in, the whole theme being wrapped up in the strategy being the start, but not the be all and end all. i think i may be having a debate with two people about two different things at once. you need to think about what strategy is and what the idea is, the strategy isn't usually the idea or indeed the endline. strategy and idea aside, it's what you do with it that counts. like penis size. cue gags.

Anonymous said...

Anon. 2:32 PM
Trucks? or the new cadbury stuff? Is I think it's still much better than most things on telly right now.
I do agree it's good to see a fresh take on Cadbury.

Anonymous said...

What is he up to?
Juan is leading Bravia's 007 project and milking Gorilla and Trucks with those remixes.

You see, he's nothing short of media coverage and that is the main ingredient for keeping his 7 figure intact. Don't you worry about him, he's talented, he'll be all right. Sadly I can't say the same about some of you.

Anonymous said...

Al Moseley why don't you sign with your name, mate?

Anonymous said...

C&J's follow-up John Smith's campaign (people being annoying in pubs) wasn't very good. Have they done anything else at Fallon of note? The people with photos instead of heads was pretty blah. They've got the good stuff in them, but there's no guarantees.

Anonymous said...

Cos I'm not moseley.
I'm a moose.

Anonymous said...

3.20pm

sorry to chip in, but i almost hired them when they were students, but that bugger beattie beat me to it. i've not seen a better student book since.
sorry for the sicophancy, but sometimes you have to look beyond the reel and listen to peoples accolades. they are usually warranted.

Anonymous said...

Can I ask what was in that book? previous anon.

If it was that good you'll certainly remember some of it.

Anonymous said...

C&J two good ideas en 6 years?
Let's see, Cake, Budweiser Campaign, John Smiths Babies, Nissan idents, Playstation and PSP Campaigns, The Sun campaign and that selfridges window stunt they did.

Certainly more than a couple otherwise we wouldn't have hired them here.

Anonymous said...

What's the deal with this new Cadburys ad? When is it out?

Trucks re-cut was infinitely better, Gorilla re-cut was pants. Nothing could top Phil.

Anonymous said...

top Phil? you mean Mr Disney soundtrack composer? He's not Dylan or Jagger. Yeah! Rock on!

I personally think the idea of an over emotional gorilla is quite fun.
Not very well executed though.

Anonymous said...

C&J got the TBWA job from that pub interview thing where Trev took 5 teams to a boozer.

Anonymous said...

What pub interview thing? Tell me more.

Anonymous said...

5 teams got picked by Trev to go to the pub and meet the whole TBWA creative team. C&J got the job.

Anonymous said...

I wanna read about the book, whoever wrote that, don't be a fckr and tell us about it.

Anonymous said...

top Phil? you mean Mr Disney soundtrack composer? He's not Dylan or Jagger. Yeah! Rock on

is that right? he's also the most sampled guy in hip hop.

Anonymous said...

they had an argos campaign that was fun. Argos, greek for lazy. and an alton towers campaign about making kids earn their right to go. dark stuff but very funny. good ideas, executed as well as can be expected, with personality and humour. the craft stuff comes later and is learnt on the job, but it was a good start.

Anonymous said...

The Pub Interview was the final stage. Before all that they had to go through the Curly man's screening process. He'd never hire someone based on pub talk. Not blokes at least.

Anonymous said...

i've seen their student book, and it weren't all that.

The craft was great though, but the stratehies wern't amazing.

Anonymous said...

There was no screening process.
He saw some books he liked at that Cream exhibition.

Anonymous said...

I have my reservations about the new cadbury ad. Pub talk says Fallon lost their creative freedom on the Cadbury account. It is of course pub talk so if anyone knows any of that pls do tell.

I'm amazed they didn't even considered Juan as director this time.

Anonymous said...

While you lot are wanking each other off the rest of us a...zzzzzzzzzzzzz.

Anonymous said...

"He saw some books he liked at Cream"
Sounds like a screening process to me.

Anonymous said...

Hey, 5.02 - didn't you hear me? I said: zzzzzzz.

Anonymous said...

Where can I see this new Cadburys ad?

4.59 - Juan is a great creative, but he can't direct for toffee, as trucks showed. Gorilla didn't need much direction, just a good editor. Trucks, in the hands of a good director could have been a lot better.

Anonymous said...

is it just me, but if one of scamps posts isn't updated for more than two days and the comments break 50+ it always decends into fallon bashing? maybe there should be a dedicated blog?

where's the tuesday tip anyway scamp?

Andrew McCallister said...

5:04 PM, I did read you, I just didn't give a toss. Happy now?

5:15 PM No new cadbury had has been aired, just the remixes. I disagree on your take about Juan's direction skills. Trucks was never going to be as exciting as Gorilla. Direction wasn't a significant problem.

3:47 PM, I agree that C&J's ideas speak for themselves but Budweiser? Seriously? Those posters are all over london right now and are even worst than the TV campaign. What happened there guys? You're certainly much better than that.

Anonymous said...

I don't think this is 'Fallon bashing'. People are interested in what a top creative team had in their book before they made it big. I think loads of people would like to know what Walter Campbell's book looked like. Just because it's Chris and John, don't interpret that as someone having a dig at Fallon.

So anyway - does anyone know where the new Cadburys ad can be seen? Or is it not out yet?

Anonymous said...

Uh, who's having a go at Fallon?
Chill out, old bean, you're hearing voices.

No New Cadbury ad by C&J at the mo, just the remixes which Cabral nicked from you tube as usual.

Anonymous said...

I like the Eastenders one the most.

Amelia said...

I really didn't like it. While I thought that it was brilliantly directed, full of moments of humanity as an HSBC ad I actually more than didn't like it, I actively disliked it - found it glib and shallow

finalburp said...

Sorry man,

I usually agree with your judgment, but this time I can't: this ad is very well produced, but totally pointless!
What's the whole idea? That even in a small town different people value things differently? Duh?!

And what does the world's local bank have to do with it exactly?

I wrote a bit more about this ad on my blog, but I had to say that execution alone doesn't help a pointless ad.

Kevin Amter said...

I quite love this. Director really did an excellent job, but it is kind of a "We'll take money from anyone, culture and values regardless" as pointed out by Anon. What financial organization won't?

Anonymous said...

The fact this message comes from a bank makes my skin crawl, it's also bloody boring.