Thursday, September 11, 2008

Meet Scott Goodson



I recently learned that Scott Goodson, founder of StrawberryFrog, has a blog - which he describes as “an inspiring blog for people who want to spark cultural movements.”

Cool, I thought. What wisdom will a top international ECD have to share with us?

“Recently I changed tickets from other airlines and decided to give Delta the benefit of the doubt," he writes.

However, all did not go well.

“On 3 separate First class flights in the last month, flights that flew for over 3 hours, I did not receive anything to eat, except for a tiny bag of nuts or pretzels.”

Nightmare. “Don't fly Delta First class,” Scott concludes. “No food, no First Class service.”

Then we have a music review: “VAMPIRE WEEKEND DOESN'T SUCK,” claims Scott. “I really liked this new band. My favorite track is 4. Cape Cod Kwassa Kwassa.”

Later. “I'M IN GOA,” he announces. “The flight down to Goa from Mumbai was lovely. Indian-owned Jet Airlines is a remarkable up-and-coming airline that will teach the old AA+Delta+United+Continental gang a thing or two.”

Back to brands. “Brands can no longer put on the clothes of ‘greenness’ without putting their money—and actions—where their mouths are,” Scott believes.

Later, Scott reveals that “The largest country in South America and only slightly smaller than the United States, Brazil is a fascinating, colorful, cosmopolitan mix of style, culture, music, food, and more.”

Whatever. How was the flight?

“Kevin, Chip and I were treated very well on Tam, the national airline of Brazil. Most fortunately, we were met by Ronaldo at the airplane jetty and whisked right through the long passport control line.”

Phew.

“The first stop was to the hotel Unique, it is one of Sao Paulo's finest boutique hotels. The lobby, the design, the rooms, everything is a joy to be in. We certainly are not going to be roughing it.” Excellent.

Then it’s back to brands again, with Scott reckoning that “All advertisers are now acting in a very competitive market.”

So there we have it.

Another good agency that now will never hire me.

P.S. Here is their brand book. Same old nonsense, but quite nicely presented I thought.

57 comments:

Anonymous said...

I wouldn't sweat it too much Scamp.

They were possibly the most over hyped place in Europe. I don't think there's one thing I remember them doing which was great.

Lunar BBDO said...

Ah, this is back to the good old days of Scamp where we all took the piss out of that douchebag who wittered on about his cool advertising life while his (admittedly non-ugly) girlfriend sat on his knee.

This guy seems like a douchebag too. I bet he's OK in real life, but God on a stick, surely he must be aware that the best way to get people to hate you is to unironically whinge about flying first class.

Oh, maybe he won't hire me now, either.

Jim M said...
This comment has been removed by a blog administrator.
Rob Mortimer said...

Maybe if the airline were a competitor... but dear god what insight.

This is the kind of blogging you should do more often.

provato said...

...and if you thing how many junior people in advertising look up to him...

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

this is going to get ugly / fun to watch, isn't it?

Jim M said...

Christ on a bike! Would you have look at their Fosters advertising? As most Poms know, Fosters was a little joke we bequeathed to you all - fermented horse piss canned and sold to a bunch of grateful drunks. However, this mob are actually trying to flog this piss as a cultural movement. The last cultural movement this brand had was as Barry Mackenzie gave a technicolour yawn over Earl's Court in the 1970s ... kind of like where our friend from Strawberry Frog seems to be stuck...

Anonymous said...

Moaning about first class flights?

The biggest perk I've ever got is a free sandwich from a board meeting leftovers plate.

PH said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
ex air stewardess said...

I met him on the first class flight with Delta.
Shame he didn't mention me in his blog.
He sure thought I did my job well as he hired me straight away!

scott goodson said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

There's no need to be abusive. Just post up your favourite cringe-making Scottism:

It is in this forest of huge conglomerates that we came four years ago from Amsterdam to start StrawberryFrog. The city we came to was a huge coniferous forest, a terrestrial biome with huge advertising conglomerate skyscrapers that reached up to the heavens. Underneath there were brittle needles strewn across the floor. It was not the easiest place to plant our business seed. But we managed to do so - against many odds. And a sturdy sappling grew. Four years later it is a strong tree that is looking upwards.

See?

Scott Henderson said...

Hey. Well at least my own metaphors are better than what you lot in London's advillage do. Namely this:

What youtube clip have you selected to solve problems for you?

Yeah? See? How do you like it on the other foot. You devils. Yeah you heard me. Devils.

Signed Scott "Scotty" Henderson's mate (one of many)

Anonymous said...

Scamp, your link to his blog doesn't seem to work.

If people don't know how to get to http://scottgoodson.typepad.com/, they'll miss out on gems like this:

Which metaphors describe your business or industry or yourself? What metaphors have you selected to solve problems for you.

As a fun creative exercise try to imagine some metaphors. I think this might help build a better house for ideas to live.

[abusive end bit deleted by Scamp]

Anonymous said...

Hey leave Scott "Scotty" Goodson alone. He thinks you're all assholes and you're just jealous of his jet setting lifestle. He's a great bloke with a massive cock who's had sex with loads of women. And he's got a load of money and a sweet Saab convertible. Stop hating on him. You're all wack.
Ya big twats.

Anonymous said...

God, his blog just keeps giving:

Here's a simple test you can do while you're waiting for your next plane to take off at JFK. This exercise is quite simple: "How man different ways can you think of using a brick."

I reckon Scott manages five before he's seduced by the delights of the first class lounge, although two of those use metaphorical bricks, so don't really count.

Scamp said...

Please keep it clean chaps.

Anonymous said...

Your post is effectively an ad-hom. You seem to have added no insightful comment to your assault on this dude.

What stinks this most is that there's very little wit or humour involved, you are simply laying into someone you've probably never met on the strength of inter-agency immaturity and old-school creative ego. If that makes for popular content, I may need to change tack. Perhaps not.

Being polemic might work to increase readership and buzz in the short term, but more and more, you seem to be catering to the lowest common denominator. Like many brands out there who have fallen for the short-termist approach and seem to be abandoning long term strategies - to the future detriment of their entire markets.

Prediction: Scamp blog falls into the toilet.

Anonymous said...

I didn't know you were Polemic Scamp?
Actually, now I think about it, 'Veksner' does sound foreign.

Scamp said...

I just didn't feel there were any comments I could add that would be more insightful than Scott's own words.

Scamp said...

And is one really not allowed to slag someone off if one has never met them? That's just sooooo limiting, don't you think?

Anonymous said...

Anon 3.37:

Why do you need to add insightful comment to an assault? This man's posts speak for themselves, in fact, Scamp has pretty much just let Scott's blog speak for itself (with small sarcastic interjections). If you don't think he's a twat on the basis of his posts, fine. If you think people like this let down the industry we work in by perpetuating the image of the slick, thick pampered arsehole adman. I for one am simply embarrassed by Mr Goodson's halfwitted nonsense and if this blog is able to show that some people in advertising have a little humility, perspective and a sense of humour, then that's fantastic.

Thanks Scamp. Long may this blog continue.

Anonymous said...

Yeah, Scamp, why have you not brought a long-termist approach to this highly successful blog? Anon 3.37 is bang on.

Or takes things just a tad too seriously.

Smile! It's Thursday!

4am said...

after all this scott bashing, i reckon he's gonna take a good hard look at himself in the mirror.
And say, "FUCK YOUR GORGEOUS!"

Scott's not my friend but... said...

Why can't Scamp write banter? everyone does it so why does he have to play ref here? Bollocks.

I do have a problem with it not being fair. Scamp never criticises his mates from DDB or Tiger Savave (an easy target I must ad)

Or what about Juan Cabral doing webchats pretending to be cadbury's gorilla? I guess that's cool, uh? I mean wacked, dawg.

Gordon Comstock said...

""I don't hate working and living in New York. Quite the opposite actually. It's a lot of fun."

"Ok, ok...bullshit," you say. Cynics tell a different story, and this city has a unique breed of them too. They say it is hard to combine a love of family with a love for work. And yet, it can and does works for me. "

Nothing. He says. Means. Anything.

Anonymous said...

Great post Scamp - you are becoming one of us now. MWA HA HA HA HA!!!!

Anonymous said...

Yeah, Scamp but you've yet to see you out Cabral in yet another of his You Tube 'homages' disguised as a 'remixes'. Cheeky bastard.

I wonder if his new Kuntz directed idea is a rip off too.

Falloncks said...

Of course Scamp won't criticise Cabral. He could get a hitman put set him straight. he's a millionaire now remember?

Anonymous said...

re 5.36 pm

I think he will be a billionaire now he is going back to live in Argentina.

Anonymous said...

He's not going anywhere.

Anonymous said...

what i mean is he's not going anywhere creatively as he'll keep on working from argentina for fallon and making all of us look very very tiny.

Anonymous said...

very funny post scamp.

Anonymous said...

Don't bother.
Scamp is probably celebrating at the pub right now.

Here's to our mediocrity rising again! Cheers!

james said...

From the brand book: "We are communication architects."

Ugh.

]-[appy Thought said...

"METAPHORS ARE STRONGER THAN TITANIUM"

That's one for the Facebook Quote section

Rooster said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

I like the first line of his 'about' section:

Once upon a time, a good son was born in Canada...

There's a lovely naivety about thinking this dire pun was the way to give people their first impression of him. And is he a good son? That's quite a conceited thing to say when you have a blog like his. If my son ever complains about the meals in First Class, he's getting bitchslapped back to the stone age.

Anonymous said...

when's campaign big shortlist out???

Anonymous said...

Come to thing about it, are you happy or sad that Juan is leaving? Seriously, I can't help but feel there's something in you feeling really happy about it. Your paycheck.

4am said...

3 question marks, fucking hell. are you one of those people that stands at the lights repeatedly pressing the button?

Anonymous said...

Yeah, Scamp.
Not a word on your Fallen hero?

Anonymous said...

4am, and what about people doing that to call the elevator? They're even worst.

Borat said...

Fallen hero sounds appropriate.

Anonymous said...

I think the best places to think up ideas are:

1. Boring meetings

2. Bedrooms

3. Bars

4. Bathrooms

5. Buses

Clinically finshed. HA!

Anonymous said...

My favourite (verbatim): "I coined the phrase Sparking Cultural Movements for brands because brands can lead cultural movements".

Anonymous said...

4am & 11.07am - Or pressing the button to cross the road. THE LIGHT'S WON'T CHANGE ANY QUICKER YOU PENIS!!!

(3 exclamation marks necessary)

Anonymous said...

Let's all just move to Argentina.
Fallon is opening shop there.

Anonymous said...

chris arnold did that brick thing to us on the d and ad integrated course at saatchis.

cheers, chris. just wanted some briefs for my book like.

chris arnold is another [ha ha I'm editing again, it's so much fun!]

Rooster said...

His blog is all well and fine.

But I find it hard to take it seriously unless he makes it clear what his agency's purpose is.

I mean, a kind of strapline, or mnemonic would really help me understand what Strawberry Frog is all about.

Anonymous said...

Or some great work.

Anonymous said...

For even more fun check out his twitter stream. Go back a couple of pages for the real gems. http://www.twitter.com/scottfrog