Another BBH visual metaphor bonanza no doubt...
Have you not heard? Long copy posts are dead.
I find shooting ads intensely dull at the best of times. And when you add a client who thinks that unless a shoot is full of complications, arguments and difficulties, the he/she's not getting their money's worth, wankers taking drugs, and fucking cost controllers frankly the only thing stopping me shanking the first person to say "back in the day" is the exquisite melancholy of being in a country you don't know with people you don't like, sitting in a posh hotel room, feeling utterly alone. A bit like Lost in Translation.
Best bit of the job, isn't it?
The only reason I do this job is to make ads. Thinking of ideas is great, but it's like thinking of having sex. You get excited, a little rush, maybe even a semi-on. But when you turn that thought into a reality and actually make an ad, that's when the real magic happens and thats when you can finally bask in your own glory... so to speak.
Trouble is, it's not just you turning it into reality. It has been a CD, unknown numbers of clients, planners, account men, research groups and focus groups before the shoot. Then a few clients, an account man or two, and a cost controller during the shoot, then the whole gamut again during the editing, sound and choice of music. Not much magic can survive that clusterfuck.No one can stop you having an idea. But they can sure piss about with it afterwards.I prefer having ideas, but of course, some people prefer the shoot. It's subjective.
The hard-on I used to get when I saw the dozens of trucks and hundreds of people all there for something I wrote on a piece of paper has now turned into a lazy lob on, the kind you have to thumb in slack.I'd much rather noodle something on imovie in front of the football.
Hi. Just to let you know that I included various Scamp posts in spotlightideas.co.uk - Top 250 blog posts, Advertising, Marketing, Media & PR.
campaign big awards shortlist has been finalised - if you're on it you'll know. scamp - levi's ads get listed?
Off topic, sorry.I'm just amazed Cabral's departure hasn't deserved a single line from you, Scamp. After all you're one of the people who help them achieve Cult status.
Cult status?! Seriously? Isn't cult meant to be kind of underground, and popular within a small core of people?
Cult:an instance of great veneration of a person, ideal, or thing, esp. as manifested by a body of admirers.I think that works.
Sorry. I always thought is was quite a small selection of people, not admired by the masses. Or is that the case.....
IAM SO FUCKING BORED. SOMEONE DO SOMETHING TO ENTERTAIN ME. EAT YOUR OWN POO. FUCK A DOG. SOMETHING. I AM GOING OUT OF MY FUCKING MIND.
calm down juan, you'll be off to argie soon mate
2:29some people would argue that the ad community is a small core of people.who use the underground?
Definitely. Our agency's banned taxis. I had to get the bus to a shoot the other day.
Scamp, I have it on watertight authority, Levi's is shortlisted...well done mate
No word from me on Juan because, contrary to popular belief, I'm not totally obsessed with him, and the situation all seems pretty straightforward.The guy's wife wants to have the sprog in Argentina, Fallon are happy for him to go with her.And if he announced he was changing his name to Tori Spelling and going to live in Dundee to teach yoga for six months, I'm sure they'd be fine with that too.
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