Friday, September 26, 2008

Cream

Went to Cream last night.

In case you don’t know, it’s an event that showcases 'the cream' of student books.

87 teams entered, from the likes of Watford, St Martin’s, Bucks, and Miami Ad School.

20 were selected, by judges who included Nick Bell, Steve Henry, both Al Youngs, and even me. Hence my attendance.

It was much fun. Graham Fink was there, looking like a character from The Matrix, plus Trevor Beattie... and Agyness Deyn and Mark Ronson (they weren't at Cream, just there for a drink at the place it was held).

Stat fans may be interested to hear that 25% of Cream creatives were female, and fully 50% were non-UK.

I have to say that the quality of the books blew me away. Probably the worst ad in any of the books there was better than the best ad I had in my student book, fourteen years ago.

Rory Hill of The Talent Business (Rory did a tip-top job of organising the whole thing by the way) has an interesting theory on this. He reckons that the job market is very tough at the moment, which means young creative teams are taking longer to get jobs, and that’s why the quality of people without jobs is so high.

Scant consolation if you’re living on powdered baked beans I suppose, but there you go.

Here’s some of the ads that caught my eye:

“See God’s special effects. Visit Iceland.”







Pretty good, don’t you think?

63 comments:

Anonymous said...

Not mad about the Ribena one, but the others rock.

Anonymous said...

visit iceland is really good.

Anonymous said...

damn i completely fucking forgot about it. is it still possible to go and see or was it a one night only thing?

Healthycreative said...

Agree Visit Iceland is the winner.

Anonymous said...

Where these one-offs or parts of campaigns please?

Anonymous said...

*were

damn my spelling rocks.

Anonymous said...

Meh. You could do that ad for any scenic country and is probably less applicable to Iceland than so other countries. The Lake District has waterfalls, what about the Fjords in Norway?

Krispy Kreme, yeah, I've seen other ads with that twisted logic, I once had a campaign for Polo mints which advertisted the air in the hole. Awesome.

How many are Wals?

Anonymous said...

I think I would have preferred the Ribena one without the endline. Krispy Cremes doesn't excite me, Iceland is an interesting thought but probably would be brought to life better on TV/Online.
We did it last year, if thats the best stuff there then it's not a huge improvement in my opinion.

troy said...

I think the Ribena one is great - really like the thought 'made from the blood of berries'...

Anonymous said...

Fuck me, that Iceland ad has been doing my head in for the last 10 minutes.

It suddenly clicked when I finally realised that they meant the country, not the fucking frozen food supermarket.

Anonymous said...

me too
doh

Anonymous said...

Krispy crap.

Anonymous said...

the Iceland ad is great. But it's a classic student mistake of a 'see what you say' visual
Just some stunning shots of volcano's, waterfalls, steaming lagoons, paired with that great line would have made it a million times better.

Anonymous said...

thanks for coming last night scamp.

was a good night.

Anonymous said...

No.

Paul Sacks said...

i thought Finky looked more like a count last night

Harris said...

the Visit Iceland one sounds ripped off from a much better campaign i saw in a student book a couple of years ago...

The Natural History Museum
God's Portfolio.

silent O said...
This comment has been removed by a blog administrator.
Anonymous said...

Very brave of the students to let you put their work on here to get a crit from cynical anonymous fuckwits. As Scamp says the work there is better than most student books and we sometimes forget just how difficult it is to have a truly stand out idea while lacking the experience of being in an ad agency. Here's hoping they go to an agency near some of you and give you a right kick up the arse

Anonymous said...

Who are you calling an anonymous fuckwit you anonymous fuckwit?

Anonymous said...

Visit Iceland, is the only one that stands out. Blood of berries...so what, not exactly a great leap. Also where's the benefit. Same goes for Krispy Kreme.

I doubt the team ripped off the Natural History Museum campaign.

In fact, I bet this is the first time they even heard of it.

sarah said...

I'm fresh out of uni and I agree it's brave of the Adlings to agree to have their work up here to be heavily critisised, but at the same time we have to be toughened up for the industry!

And scamp you're right, times are bloomin hard out there. Continuously working for free seems to be the way at the moment - dried mash and beans for tea! Yum!

Wal said...

'twas a well good night. lots of great stuff to see and we had heaps of fun and met some wicked people.

Bentos said...

The trouble with a job market that Scamp describes is that you end up with the people who make it not necessarily being the most talented but the ones who can go longest without gainful employment, ie the posh.

Discuss.

Anonymous said...
This comment has been removed by a blog administrator.
Scamp said...

I didn't actually get permission from the people whose ads these are, so I hope they don't mind...

If one of the ads is yours and you are seeing it get criticised on here, don't worry.

Gorilla and Balls have had heaps of criticism too.

Anonymous said...

you heard it, if one of these bit's of work is Scamp it is time to sue for every penny he has, either that or bribe him to give you a placement at the sweatshop

Anonymous said...

http://xkcd.com/481/

I think you should tack this onto the end of the house rules.

Anonymous said...

hey scamp, i was there last night as-well and think that there was much better work than you have put up on here! the n-power work and the wotsit's lick your fingers campaign really stood out.

And delight a turk! genius!

Anonymous said...

quick question scamp, if the majority of the work being published today in advertising is a pile of cunt, then why is it so hard to get in the industry and the expectation of young creative's so high???????

LimitedTimeOffer said...

Did Gary Larson art direct that Iceland ad?

Anonymous said...

Is it wrong that I found myself strangely attracted to several of the fit young adlings?

Scamp said...

3.43 - yes I really liked 'delight a Turk'. In fact I took a pic of that one too, but it was out of focus. Silly me.

Scamp said...

3.47 - very interesting question. You are quite right that most ads are shit. However, I don't think the reason is that current agency creatives are shit, and should all be fired immediately to make way for the Cream exhibitors. This is worth a proper post. I will do it soon.

Anonymous said...

Iceland didn't do much for me, liked the Doughnut one the most. Someone said 'where's the benefit', but I thought it did exactly that in a simple/sweet way.

Anonymous said...

all three are toss.

if you had a choice of remembering them versus youtube clips, movies, or banter from your mates they're very dull.

scamp, like most other people from the ddb school, you have a very traditional view of ads.

ads are shit. we need to do something better. i don't mean new media and all that, but look at that clip of the chelsea fan who said "yeah" seventy two times. unpolite, illogical, unsophisticated,accidental, but we've all seen and remembered it. much more memorable than any ad i've seen in the last year.

that's what we're up against in our efforts to tattoo a message on the brain.

more original thinking needed from us all.

Anonymous said...

didn't a visual effects company do that god ad last year? any way. they is all good. you can learn the craft stuff and relevance when you get a job. i'm sure we'll hear about these guys one day. eiher for knife crime or writing an ad.

Anonymous said...

Never heard of that Chelsea fan, nor do I feel inclined to find him.

But I will go home tonight and watch four hours of whatever's on TV because, like most people, I'm a passive, unsociable slob.

Best of luck to the newbies.

Anonymous said...

There is a lot of cream in this:
http://www.brandrepublic.com/Campaign/News/849174/80s-porn-used-Diesel-anniversary-viral/

eddielovescharlie said...

For me the best strategy was for ecover...

'guilt offsetting'

A very insightful human truth.

Anonymous said...

Anon at 5.19. Yes there's an ad for Rushes in the Creative Circle annual showing Jesus operating an effects desk with the line Miracle Workers

Elias said...
This comment has been removed by the author.
50p said...

even if you do say so yourself? thats a bits sad elias commenting on your own work

Anonymous said...

5:38 PM
Very human truth seen in like a thousand other books.

Anonymous said...

anon 5.33

if you actually work in the industry, it's had five and a half million more views than anything you've ever produced

http://www.youtube.com/watch?v=klhCQYU1DHo

come on guys, you're all a bunch of ad spotting geeks.

ads are shit. they're not working. popular culture no longer looks to ads to give them new entertaining stuff.

we have to break away from the formulaic shit demonstrated in these ads. just cos they're ads saying stuff doesn't mean someone's gonna remember them.

i don't mean to be horrible to the young teams who've done this stuff, i think it about most ads out there.

it's all irelevent apart from the gorilla ad because it has no chance of entering the public domain.

and scamp, i met you once way from the industry and the first thing you asked was "do you read my blog?"

the hole industry is so self centric.

Anonymous said...

If you're so anti-advertising what are you doing on an ad blog site?

It would be lovely to come up with ideas for virals featuring some Chelsea twat but unfortunately we have a job to do aand that is to do the best work possible for the client, but you wouldn't know that because your probably in your bedroom most of the time thinking up ways of getting a swear word into a YouTube clip, yeah your well cutting edge.

Anonymous said...

I love the hole industry

Scamp said...

10.24 - oh dear, that does make me look very sad, doesn't it. I do sometimes ask people if they read Scamp, I suppose I'm curious to know what they think of it. Especially if they don't know it's me who writes the thing; I'm hoping to get some truthful feedback. Just like when I have an ad out, I sometimes ask civilians if they've seen it. Looking for approval no doubt. (Usually they haven't seen it).

Anonymous said...

Nothing by Wal then?

Anonymous said...

Scamp - I know several people that do the same, so it's not that weird - it's good to know what people think. But just imagine when the person you ask says it's shit and they hate it, only to find out the next day that it was your ad. It's a bit mean.

Anonymous said...

ANON 10:24/5:00

We share your views.

Ping us an email.

anonymous3000@live.com

Anonymous said...

We meant co.uk

Anonymous said...

Ribena is cool.

Iceland is Larson.

100% fat free is total and exact rip-off. been in the books.

Scamp said...

7.04 - I agree. That's why, I normally do this only on taxi drivers.

Bentos said...

That's a very weird view of advertising, to say it's in direct competition with a clip of some inarticulate Chelsea fan saying yeah? a lot.

"popular culture no longer looks to ads to give them new entertaining stuff."

When was this the case?

Anonymous said...

My favourtie campaign was.

Natwest. Banks are supposed to be boring.


I though it was good positioning and showed some nice copywriting skills.
Although i cant quite remeber the lines.

Anonymous said...

Bentos - why's that so weird? Surely it's fair to argue that adverts aren't just competing with other adverts for peoples' attention any more? (And no, it's also true to say that they never were, but people have more options than ever, etc, etc.) If you want people to take the time to pay attention to your ad, remember it and maybe even act on it, then yep, we absolutely are competing with that Chelsea chav - we're competing with everything out there that's of interest to people. No?

Bentos said...

Hmmm, I suppose that's one way of looking at it. I'd expect most people would like to think that advertising is about something a little more subtle than getting someone to jump up from their sofa that very second and go down the shops to buy what you're selling.

Or even be able to recall it in the same way they would some piece of entertainment they'd deliberately sought out.

eddielovescharlie said...

12.15

Natwest. Banks are supposed to be boring.

didn't see that there...quality!

50p

who's commenting on their own work??

50p said...

well elias was, he did the donut ad, his comment was just before my previous comment said something like it was genius but he's deleted it now...guess he saw the light

aquah75 said...

Sounds like some one's jealous.

Anonymous said...

@ 12:15

'banks are suppose to be boring' was russian concept. won consecutive in Cannes few years ago.

Anonymous said...

@2.04

Oh well, i must have immaculate taste then.