You're Not Still Using Products That Only Score Five Stars Out Of Five, Are You?
(click to enlarge)
This digital tyre air compressor, made by Coopers of Stortford, and advertised in Saturday's Weekend Guardian, was awarded SIX STARS OUT OF SIX. By no less an authority than Coopers of Stortford itself.
Beat that.
79 comments:
Anonymous
said...
so Scamp has resorted to advertising. i knew it would happen one day.
Have Coopers got you on a good commission scheme Scamp?
Not good enough I'm afraid, it's still only a measly 100%. If you had seen the Apprentice, you'd know that real future Captains of Industry never give less than 130%. So what's the easy at-a-glance symbol for 6 stars out of 5???
There was a creative called Veksner Who declined medicine for his eczema, The Scowling AD Hated flakes in his tea So he fucked off home to watch Dexter
Of course, it could be said that the "blogger" part only refers to his online persona - Scamp. Therefore Scamp is a "young blogger", but Simon remains at 40. Poor chap.
ahem...back to the subject. haven't got the coopers one but have got the b and q version and i would go further. i'd give it 7 out of 7 stars. (but then trying to use effing garage air pumps on a rainy day is one of my versions of hell on earth...)
When I was at college we used to do "Ad of the Week" every Monday morning and I'd always bring in weird shit like this. One of my favourites was for some Telescopic Hedge-Trimmers. Amazing.
There was a young blogger called Veksner, Who's wife requested he text her, 'Will you be home late?', 'Or come home in a state?', 'No such luck dear, I'm chained to the desk here'
Note: The final word 'her' to be pronounced with a posh 'h-yur' annotation or it doesn't rhyme.
It's the same f*cked-up thinking that allows hotels in Dubai to award themselves 7 stars, where everywhere else in the world 5 stars is the absolute apogee of hoteldom. Amazingly, Joe Public is impressed by this. Probably because they think that some independent body has awarded the rating.
40's not old Scamp. Older than me, sure, but not old. That pink polo shirt takes years off you, for a start...
There was a middle aged blogger called Scamp, Whose dress sense was incredibly camp...... his pvc shorts, invited ridiculed snorts, but left the planning department quite damp.
There once was a blogger called simon who feasted on elephant hymen He said with a grin As he dabbed at his chin 'They taste even better with lime on.'
I know a lad called Scamp his job resemblances that of a tramp, For he too gets paid to please and might even catch a disease, specially on a trip to Cannes.
Last year, Time Out magazine switched to a six-star rating system in their book/film/music etc reviews. It's absolutely bamboozling. I mean, how good is a four-out-of-six film? And how bad is a two-out-of-six album?
Before we get into your use of meter, can I point out that resemblance isn't a verb? (you probably mean resemble).
You have six syllables in your first line, ten in your second, then seven, then eight, then eight.
Limerick: Rhyming and syllable pattern:
A (7, 8 or 9 syllables*) A (7, 8 or 9) B (5 or 6) B (5 or 6) A (7, 8 or 9)
*Note: If the first line is seven (7) syllables, the second and fifth lines require the same meter (seven syllables each, too); if the third line is five (5), the fourth line must be five (5), too.
For fuck's sakes this is soooooooooooooooooooooooooooooooooooooooooooooooooooooooo boring. Even Wal's blog is more interesting today. At least someone got fired.
A know a certain agency has been banned from this blog but since some of you have been questioning their print output, let me just say that agency won this months ANNA for best print ad for Cadbury.
The problem with this strand of comments is that it sounds like it's coming from some rather bitter people in Fallon's print dept.
Does anyone else really give a shit about it?
Would it make you buy one of these very low quality chocolate bars that prize ingredients above all else despite the fact that it's all curled out by the ton in some factory near Birmingham?
Best print campaign of the year hands off. This is how it's done, no logo, no sell out to the client. Spot on. This is the evolution of print. Watch and learn you lot.
You can question THAT agency's creative commitment all that you want but their reply is this: more fucking brilliant work. Eat your heart out *bleep* haters.
Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
79 comments:
so Scamp has resorted to advertising. i knew it would happen one day.
Have Coopers got you on a good commission scheme Scamp?
fucking hell, i can't believe it's that good!
Not good enough I'm afraid, it's still only a measly 100%. If you had seen the Apprentice, you'd know that real future Captains of Industry never give less than 130%. So what's the easy at-a-glance symbol for 6 stars out of 5???
Anyone care to discuss the government 'initiative' of making all doleys pick up litter all day?
Where does that the leave the unemployed creatives who don't have rich parents?
Joking apart kids, I've got one.
It has changed my life.
anon 2.38,
In answer to your question:
Picking up litter.
I've written a limerick:
'There was a young blogger called veksner'
....er could get anything else to rhyme.
Can any other readers help?
I hate to pour cold water over your literary endeavours, but the "young" part is surely invalid. I'm 40.
How about eczema?
Do you have eczema Scamp? Kinda rhymes...
PS Anon 2:41:
Touche
shall I be the boring cunt who mentions the speakers in This Is Spinal Tap?
Thought not.
*gets coat*
There was a creative called Veksner
Who declined medicine for his eczema,
The Scowling AD
Hated flakes in his tea
So he fucked off home to watch Dexter
* high five *
Good work team, aren't we copywriters great.
although your age is old your blogging days are fairly young, so you could be known as 'there was a young blogger'
Shit. I hate being wrong. But on this occasion, I am.
Excellent work anon 3.09
Award yourself a pay rise with immediate effect.
Of course, it could be said that the "blogger" part only refers to his online persona - Scamp. Therefore Scamp is a "young blogger", but Simon remains at 40. Poor chap.
ahem...back to the subject. haven't got the coopers one but have got the b and q version and i would go further. i'd give it 7 out of 7 stars. (but then trying to use effing garage air pumps on a rainy day is one of my versions of hell on earth...)
When I was at college we used to do "Ad of the Week" every Monday morning and I'd always bring in weird shit like this. One of my favourites was for some Telescopic Hedge-Trimmers. Amazing.
Guy (from http://guyandsarah.blogspot.com/)
There was a young blogger called Veksner,
Who's wife requested he text her,
'Will you be home late?',
'Or come home in a state?',
'No such luck dear, I'm chained to the desk here'
Note: The final word 'her' to be pronounced with a posh 'h-yur' annotation or it doesn't rhyme.
It's the same f*cked-up thinking that allows hotels in Dubai to award themselves 7 stars, where everywhere else in the world 5 stars is the absolute apogee of hoteldom. Amazingly, Joe Public is impressed by this. Probably because they think that some independent body has awarded the rating.
40's not old Scamp. Older than me, sure, but not old. That pink polo shirt takes years off you, for a start...
There was a middle aged blogger called Scamp,
Whose dress sense was incredibly camp.......
I'm stuck.....
Help....
There was a middle aged blogger called Scamp,
Whose dress sense was incredibly camp......
his pvc shorts,
invited ridiculed snorts,
but left the planning department quite damp.
There once was a blogger called simon
who feasted on elephant hymen
He said with a grin
As he dabbed at his chin
'They taste even better with lime on.'
I know a lad called Scamp
his job resemblances that of a tramp,
For he too gets paid to please
and might even catch a disease,
specially on a trip to Cannes.
Cannes and Tramp?! Are you my art director?
Tramp and Cannes works if you pronounce it right. Are from the studio?
So do you pronounce Cannes as camp, or tramp as tram? And Scamp as scam?
Uh-oh.
Last year, Time Out magazine switched to a six-star rating system in their book/film/music etc reviews. It's absolutely bamboozling. I mean, how good is a four-out-of-six film? And how bad is a two-out-of-six album?
I urge everyone to see this before they remove it. Someone from Creativity was bored and messed up with this JC Penney ad description.
http://creativity-online.com/work/view?seed=ed75dba4
hahaha
Brilliant!
How is it that nobody noticed?
Seems to be that without Fallon arse licking or slating, this blog just falls apart.
Let's just hope this Tuesday tip is, how to be as brilliant as Fallon juniors think they are?
Dear Sir You're a Cock.
You're one indeed. Please note the following:
Assonant rhyme. Rhyming of similar vowels but different consonants.
example: dip/limp. Or as per your examples: tram/tramp, scam/scamp.
Fine, whatever. Rhyme Scamp with Cannes if it makes you feel better.
It's still a shit limerick.
Actually the idea of STDs and Cannes made me laugh a bit.
On a different topic, anyone knows whats that new Shane Meadows thing he's doing with Fallon?
Dear sir pedantic writer,
You are an awful writer.
Before we get into your use of meter, can I point out that resemblance isn't a verb? (you probably mean resemble).
You have six syllables in your first line, ten in your second, then seven, then eight, then eight.
Limerick: Rhyming and syllable pattern:
A (7, 8 or 9 syllables*)
A (7, 8 or 9)
B (5 or 6)
B (5 or 6)
A (7, 8 or 9)
*Note: If the first line is seven (7) syllables, the second and fifth lines require the same meter (seven syllables each, too); if the third line is five (5), the fourth line must be five (5), too.
Tool.
There's a Trevor Beattie kicking thread on Popbitch this morning.
All welcome!
WHAMMY!
boring thread. next.
For fuck's sakes this is soooooooooooooooooooooooooooooooooooooooooooooooooooooooo boring. Even Wal's blog is more interesting today. At least someone got fired.
What? First Steve Henry, then Craig Davis and now Wal. Where's the world going to!
A know a certain agency has been banned from this blog but since some of you have been questioning their print output, let me just say that agency won this months ANNA for best print ad for Cadbury.
Who's wrong now?
One swallow doesn't make a summer.
Loads of agencies with a generally shit print output can manage one decent effort a year.
Mark
http://url.moosaico.com/4623
http://url.moosaico.com/4624
http://url.moosaico.com/4625
Possibly the best print campaign this year.
Agreed.
Much better than anything I've seen lately. Including HN's vultures.
Was JC behind this masterpiece? Absolutely genius.
No idea but his is classic stuff.
you mean they have no idea but you can expect that coming from him? Not taking the piss, just didn't get that, honest.
The problem with this strand of comments is that it sounds like it's coming from some rather bitter people in Fallon's print dept.
Does anyone else really give a shit about it?
Would it make you buy one of these very low quality chocolate bars that prize ingredients above all else despite the fact that it's all curled out by the ton in some factory near Birmingham?
We think it's wicked.
A Campaing Poster Winners, def.
Anon 2:20 PM, And I guess a drumming Gorilla did convince you to it.
Great print folks, keep it up. These are just bitter comments. You have your 2500 quid and that ANNA, they've got nothing.
Best print campaign of the year hands off. This is how it's done, no logo, no sell out to the client. Spot on. This is the evolution of print. Watch and learn you lot.
what a refreshing campaign that is.
wonderful. Reminds me a bit of that Silkcut brilliance.
brilliantly art directed CG ... it almost looks "real"
Don't think people from fallon are so desperate that they're typing all this comments themselves. It'd be pathetic really.
It's a bloody good campaign nonetheless.
Oi, it's not CG, they're proper mock ups.
You can question THAT agency's creative commitment all that you want but their reply is this: more fucking brilliant work. Eat your heart out *bleep* haters.
It's good, but i wouldn't give it six stars.
Go Coopers!
Don't get why you're all bigging this up. It's just another nice looking print with no idea in it.
Who let the planners out of the editing suite?
Hold on, BR just announced Lowe won the latest ANNA for John Lewis!
Surely they haven't announced Julys winner already?
There's still time for Grey to bring out printed gold.
Mark, they're beautiful.
Who did them?
At last, Scamp has some competition for Levi's.
This is light years ahead from Levi's to be honest. Sorry, Scampy.
Yes, jizzle drizzle there's room for Grey. Send over whatever you've got mate.
haha, someone at Fallon bigging up their own print work for sure!!!!
don't name and shame them, it's obvious they are desperate for their names to appear.
Levi's is advertising, these Cadbury prints could easily be exhibiting next to Warhol Brillo box.
Anon at 3:26 PM, you're off the mark, mate.
So everyone can slag their work off but when they prove you wrong by producing amazing print, it has to be necessarily them bigging their own ads up.
Interesting.
its toilet.
its a pack shot.
with the brief on it.
I got nothing :(
Pack shot? I didn't know cadbury sells milk. I don't think they give ANNAs for best pack shot anyway.
It's subtle and tasteful and a prove Fallon can produce world class print work. Silkcut comes to mind.
Pack shot? I didn't know cadbury sells milk. I don't think they give ANNAs for best pack shot anyway.
It's subtle and tasteful and it proves Fallon can produce world class print work. Silkcut comes to mind.
There's nothing like writing a smart arse comment then fluffing it and posting it...
point stands.
johnattan - if that's how you want to spell it
pack shot. describes the art direction.
SILK CUT comes to mind.
the collective appreciation up up of this work
is also happening on lunar too.
there must of been a group email
sent round...
WOW an ANNA you say, you must have got a bit excited and creamed your pants (see what I done there)
Please stop writing about your own work, I'm embarrased for you.
I think it's a brilliant campaign and will get lots of awards. Can't think of any worthy competitors in that category.
Yellow pencil for art direction maybe.
David Brent tactics to big himself up come to mind. Are you a junior there by any chance?
Hopefully you'll think twice before criticising Fallon's work. That's all I'm going to say.
Reality check.
The cadbury print work is utter shite.
What's the idea?
learn how to read and then ask what the idea is.
i just showed this to a non-industry mate of mine. his reaction:
'What's it for? Milk? Dairy, obviously! What does it say? Who's it for?
yep, great ad.
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