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Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
MY ADVERTISING PORTFOLIO
Book - 'How To Make It As An Advertising Creative'
Other Book - '100 Ideas That Changed Advertising'
Tips For Young Creatives
Creatives' Blogs
- A Creative Meander
- AdScam
- AdVerve
- Adland
- Brand DNA
- Campaign Brief
- Copyranter
- Creativity_Unbound
- Damon's Brain
- Dave Trott's Blog
- Dingo's Breakfast
- Hey Whipple
- If This Is A Blog Then What's Christmas
- Logic + Emotion
- Lolly And Nat's Whipple Squeezer
- Osocio
- Round Seventeen
- Rubbishcorp
- Sell! Sell!
- The Toad Stool
Agency Blogs
Ad Hunters
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Inspiration
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Other Good Ad Sites
Blog Archive
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2008
(250)
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July
(22)
- Oh, So You Write The Slogans, Do You?
- Suit Love
- And They Call Us Whores
- Random Insights
- Friday Poll: What's Better - Big Agency Or Small A...
- T-Shirt Wars
- P.A.'s
- Tuesday Tip No.57 - How To Present To Clients
- You're Not Still Using Products That Only Score Fi...
- The Great Fallon Print Mystery
- Job Opportunity In Paradise
- Tuesday Tip No.56 - How To Know If You've 'Really'...
- While We're Waiting For Fallon To Get Back To Me, ...
- Friday Poll - Fallon's Print Work
- Who Reads Scamp?
- Goodbye Lenny
- Tuesday Tip No.55 - How To Negotiate Your Salary
- Raindrops Keep Falling On My Head And I'm Getting ...
- Do You Earn More Than A Planner?
- The New Orange Ad
- Yet Another Example Of My Least Favourite Endline
- Tuesday Tip No.54 - How To Use Social Media
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▼
July
(22)
98 comments:
It's a close call. I'd put them both into research if I were the Orange client.
Banal observation.
Po-faced wank of an execution.
Stack all to do with what Orange sells.
I'd go with the sheds.
I am a load of plop
I got it after the first 3 seconds. Then I got bored.
I am up my own bum-bum
I am next week's turkey in Campaign
I am a white, middle-class, cock and I wake up every day feeling pretty good about it.
i am.. being crushed by raining sheds.
raining sheds campbell kelly y&r.
Sheds is obviously better but I like the Orange ad; it's thought-provoking and emotive and visually different from anything out there currently. Thank f*ck that horrible washed out look has disappeared up its own ass.
The Orange ad is a bit boring. Sheds is better.
But the latest Mastercard one is bloody hilarious especially the two blokes at the start pulling their trousers up and the people flinging their bags at the check in desk.
nice but this is better
http://adsoftheworld.com/media/tv/bouygues_telecom_repertoire
m
http://adsoftheworld.com/
media/tv/bouygues_telecom_
repertoire
m
And I am bored to death by your ad, Orange.
scamp has officially lost it.
What happened, Scamp?
Did Flintham send back your reel?
Anyway, it's refreshing to see you're not over-praising Fallon's turds.
It is Fallon's, isn't it?
they remade the french one, but made it a lot worse. just like remakes in general.
Shit.
And they say Tucker wasn't up to the job. What a bunch of wankers.
Sheds by a mile. Turkey of the week for Fallon I'd say.
The DDB French ad's lovely. The Fallon ad takes itself so seriously it makes you want to puke.
those sheds bring a far bigger smile to my face that the orange ad can muster. What a master piece.
arghhhh. i've been shed-rolled.
and orange-rolled for that matter.
I think it's lovely.
It aims to get people feeling something when so much work these days is is emotionally bankrupt visual-wank.
It's a bit long though.
If there was any justice, sheds would win a black pencil.
I am sad because looks like the future isn't quite so bright anymore.
i am the places i go to with mates...
So -
Burger King.
Old pub
The Local curry house?
i preferred the future's bright to be honest. much nicer image.
and i am my mum...?
- now that opens up a whole new debate.
Did they edit the line 'I am desperate to get every aspect of my life into this commercial (including work for business users) because the account men couldn't sell it otherwise.'
Shame.
Well it's better than anything Tiger Savage has done this millenium. But it's still a pile of cheesy poo
"I am a cunt"
Did you see Tiger with her bangers out on the front of that creative mag last week? She'd been retouched to fuck, but I still wouldn't mind a go.
It so 90...
about 60 seconds too long.
pmsl at "i am my mum"
All those who think this ad is shit are just sour grapes.
It's deep, it stirs up emotions, it has interesting cinematography and I sincerely believe anyone can easily relate to it. How have you done that could stand next to this lovely crafted piece of work?
I'm referring to Sheds, of course.
Pretentious as fuck!
1:28
you made a shit ad. deal with it.
it stirs up fuck all.
misses the mark completely.
looks nice though
i am mercedez-benz.
i am orange.
i am confused.
anon 1.54
woosh - think you may have missed the gag there.
Why no double barn door shed and a link to screed foundations. Serious oversight
Anon 1:54 PM,
Just read it again,
think it over the
weekend and comment
again when you get it.
Best.
Anon 1:28
To summarise:
Everyone rates Rainhams.
Just me and Penny like the Orange ad.
What do you think of it Scamp?
I'd wank in your hand and throw it at her.
i am a thirty-something failed creative. I have a moustache, a borrowed accent and deep sense of insecurity from not being nearly as good as the argentinian bloke down the corridor.
Scamp's swimming against the tide
in a sea of jizz.
Three from forty odd posts so far
is that tony mctear's orange ad? isn't he looking after that account now?
Noam Murro shot it... (the orange ad)
anyone know who the creatives are?
Now that all the ads I watch, I am watching on the internet, I have a very simple way to gauge how much I like something: how many times I watch it. So far the score is Orange: 2, Sheds: 5
I agree with scamp, the sheds wins, for one reason, I've heard people looking at the website all around our agency today.
And If I lived in Rainham, which I certainly do not. I'd be down there buying a shed this weekend. With regards to the Orange ad, I'm sticking with O2.
That Orange ad basically says, what? Use the phone occasionally? I guess it beats Vodaphone's 'don't even use the phone, do cartwheels or live your life like groundhog day for no discernible reason'.
By the way, BT could have got away with this ten years ago. Today it's a lazy strategy that can't possibly do the job for one mobile SP over another. Irrelevant wallpaper.
By the way, I am Spartacus.
"No. I'M SPARTACUS!"
NO! I'M SPARACUS!!
i am ...not doing any work. Like the rest of you twats.
I am what I am...I'm Popeye the sailor man!
...and this spot is shit! (TOOT TOOT!)
Anon 2.40 - Seagulling is the term you are looking for.
James - Sadly I am probably pick of the sodding week (although I've sent Sheds to Campaign in the hope that they will see sense).
I am seriously pissed of that you are not writing ads Scamp.
I am looking at a book better than yours (With a reel)
I am going to fire you
I am your boss!
Rainham Sheds is awesome. Quite an array of sheds they have too. They could probably accomodate a wide variety of budgets.
the orange thing is woefully awful would-be anthemic UK corporate poo. there isn't even a story. it's nauseating.
btw, the song is "It's rainham sheds" not "it's raining sheds". that would have been stupid.
thanks for clearing that up
no worries. glad to help.
are the last two comments from a scriptzophrenic (yeeeeeeeah i can spell)
I think youre all being a bunch of whiny ad ppl. Ask yourself: Does it set out what it was meant to accomplish? I'd say yes. Does it resonate with the consumer? Again I'd say yes.
BUT...
It IS too long.
Whiny ad ppl?
And what are you if you're on this blog complaining? Probably the same as the rest of us, except a little more self righteous.
Rainham sheds wins handown, much more engaging. I feel let down by the orange ad, too cosy bllllahhh
christ_that geeza looks like me (ish)
badger_off to buy a shed_despite living in a flat.
yawn yawn yawn - impeccable production values but underneath a little too smug, self important and lacking charm. Good try.
I can't believe Murro shot that. It's utter toss.
You'll be telling me The Mill did the post on Rainham Sheds next.
Sheds is good, but is it as good as this: http://www.youtube.com/watch?v=AC0sR5_NTFo
>>>>I think youre all being a bunch of whiny ad ppl. Ask yourself: Does it set out what it was meant to accomplish? I'd say yes. Does it resonate with the consumer? Again I'd say yes.
BUT...
It IS too long.>>>>
we are a bunch of whiny ad people. you are stupid.
this blog is fun
Do you think Rainham used in-house creatives?
No they didn't. Juan Cabral made it.
Steve, sorry but I have to correct you. Juan saw an obscure Canadian video of the same kind of thing on YouTube. Then he made this.
I found myself spontaneously singing the Rainham Sheds song this morning on my bike to work for what it's worth. Still waiting to Tesco to release their version to the tune of D-I-S-C-O...
A Tesco D-I-S-C-O song? Brillant! I'm waiting for the brief so I can unleash my version of Oasis' 'Lidl by Lidl'
Trott would be so proud.
Hang on.
I've already thought of the next Lidl campaign.
'Every Lidl helps.'
Aaron - that is genius. Do you know who directed?
Anon 12.16
Frank Budgen
I don't think Juan Cabral made this as he is not the CD on Orange, I think that role belongs to Micha Walker - I may be wrong, but I think I am right.
You're correct, Juan didn't do the Orange ad.
He did Rainham Sheds. And it's the best work he's ever done.
Micah Left ages ago, so I don't think it's him.
I too could be wrong.
In answer to the original question, I haven't even watched the Orange ad, but the answer is no.
I prefer an honest side by side demo from early 80s
Can we go back to talking about how shit the Orange ad is? It's really shit.
You don't understand: it's the new naif
at least you can tell who sells what...
I've had the IT'S RANHAM SHEDS song in my head all morning. The sign of a good ad?
Simon if you consider this Orange toss a good ad, no wonder your campaigns win shit at awards.
Oh but the awards season is still young, my friend, still young. Thanks for stopping by to slag me off. Be sure to come back and say something nice if I do win something!
Pretty sad film.
When Fallon, Orange and Noam Murro team up you expect something innovativ or beautiful.
In the end this looks like an inhouse motivation video done by the interns.
The print looks somewhat cute.
Lame NEW strategy - Future is bright was such a good one.
The Orange ad reminded of this somewhat better
'one 2 one' ad, done by your lot Scamp.
Pretty much the same strategy/execution.
http://www.youtube.com/watch?v=EDzvy9BiW9o
wasn't the whisper ad a huge big scam ad? where can you get whisper from?!?!
am I sitting in a Orange AGM, waiting for the keynote?
Everyone's orange....
http://i-am-orange.blogspot.com/
This is far better
http://i-am-orange.blogspot.com/
oh, i much prefer http://i-am-orange.blogspot.com/
absolutely awful. total wank-fest.
I thought the ad was promoting this blog:
http://i-am-orange.blogspot.com/
Noam is totally hit and miss with his executions.
This feels cynical, distant and badly cast.
That's his fault.
Numerous directors could have dragged something half-decent out of this.
This is the eighth time in my knowledge that the so-called "ubuntu" strategy has been sold to an unsuspecting client by an unscrupulous planner, and the second time to a major telecom, the first being to Vodafone in 2002. Ubuntu is a southern African philosophy based on the idea that "I exist because you exist" and usually taken to imply a profound sense of community that we in the west are no longer in touch with, unlike in Zimbabwe, say. You can see why it's easy to sell to someone who sells phone calls.
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