Wednesday, July 30, 2008

Suit Love

Sir Frank Lowe - "sold ad"

There's a stonking debate over at Lunar's on the addition of Planners to the juries for the Campaign 'Big' Awards.

Meanwhile, Dave Trott is on fire too. Before blogging, how often would you get to hear the thoughts of an industry legend like Trotty? Once a year maybe? Now you can read him every day, and he's brilliant.

(Having said that, I do disagree with about 80% of what he writes. Fortunately, Dave doesn't seem to mind; I guess he loves a good debate. Or perhaps he just hasn't figured out how to delete people's comments yet)...

Anyway, one of his latest posts is a story about how Frank Lowe sold an ad at CDP.

I'm really happy he has posted something positive about Account Men. Creatives give Account Men almost nothing but stick. And that's quite boring.

So I'm going to tell a positive story too.

A few years ago, my partner and I (this was before Scowling A.D.) had written a not-terribly good poster for a car, which called our biggest competitor "a turkey".

For some reason, the stock shot of a turkey we had found was terrible. It just didn't look plump like a turkey should, and the client wasn't happy. We were short of time so we asked the Account Man to give it another go. He was successful, by telling the client that, on the contrary, this shot depicted the ideal bird - slim and beautiful - "it's the Helena Christensen of turkeys." Who could say no to an argument like that?

If you have a story of an Account Man doing something good - doesn't have to be about selling an ad, they do do more than that - post it into the comments.

Let's feel some Suit Love in the house.

56 comments:

PH said...

"If you have a story of an Account Man doing something good - doesn't have to be about selling an ad, they do do more than that - post it into the comments."

We may be struggling for material here Scamp. Best thing I ever saw one do, was talk and talk and talk at a client about all the good things we'd done before finally asking for 3.5 times the previous production budget. They said yes so hats off to him.

pt said...

I fucked a few Of the female ones).

For some reason, they seem to quite like shagging the creatives.

So the best thing one ever did was rim me.

]-[appy Thought said...

I have exactly the same story as above, only they said no.

Anonymous said...

what's that out the window there!

oh it's just a pigeon.

mm said...

*tumbleweed*

Anonymous said...

Scamp,

We need to see the turkey ad.

Immediately.

Scamp said...

Funnily enough I never kept a copy of it...

Scamp said...

Here's something good that account men did - they sold this campaign from Fred & Farid's agency, for Wrangler.

Though if you take a look at the list of credits, you will see that as well as ECD's, Fred & Farid also list themselves as the Agency Account Supervisors!

the golden oracle of truth said...

Good Lord,

That Wrangler campaign is bullshit of the highest order.

1) we're not animals
2) even if we were, what on earth has it got to do with Wrangler?
3) the least animal thing you could possibly do (aside from use cutlery) is wear clothes.

Bullshit, horseshit, shit.

Anonymous said...

Here's a test:

Look at the Wrangler campaign.
Now forget the creative team behind it.
Then changed the Wrangler logo for...er let's think....Replay or Pepe.
What your left with is a steaming pile of.....merde.
The only thing that's keeping this campaign's head above water is a renowned creative team and a cool brand. The idea stinks, as do the executuions.

Rooster said...

I heard someone telling a story about the zulu ad for some cigarette company in the 70s. it might have been paul arden or graham fink. i can't remember.

anyway.

if my memory serves me correctly, the BACC (or equivalent) tried to ban the ad because the murdering of zulus was considered inappropriate for daytime telly (can't think why). But instead of the agency cancelling the ad and starting again like many would, the account man asked the BACC (or equivalent) if it would be okay if they simply said "sorry" after each kill.

They said it would be fine. And the apologies became the best bit of the ad.

I may have dreamed this. But I think I heard it at one of those talks you go to from time to time.

It may or may not be true.

Rooster said...

here it is

http://www.youtube.com/watch?v=s6Kc5QQ6Pv8

fuck me. imagine the BACC's repsonse now! A touch on the racist side methinks.

Anonymous said...

was it as pony as your chicken ad?

Anonymous said...

That wrangler campaign is awful, why on earth would you make that a reference, Scamp?

It's a good photo shoot for a modeling agency's portfolio, not for a jeans brand.

And yes, F&F are animals, def. Baboons, actually.

Anonymous said...

the line ruins that campaign. should have dropped the "we are animals" and let the executions do the talking. i reckon.

Anonymous said...

That silk cut campaign was from the 70s, befre racism was bad...

Marie said...

Guys- do you never do anything or think about anything over than ATL advertising? Surely there's more to life? It's fascinating stuff, but without outside inspiration, isn't there a risk of churning out the same old shit again and again?

Agh. I just realised I sound like a patronising twat. ;-p

Dave Trott said...

Here's my favourite Frank Lowe story.
Ron Collins was at CDP and he had just written a Texaco TV script he was really pleased with.
He ran out into the corridor, as you do, looking for someone to show it to.
Frank Lowe (then CEO) walked past.
Ron showed the script to him.
Frank said, "It's terrific. Who should we get to film it, Alan or Ridley?"
Ron said, "Hang on Frank, we've got to research it first."
Frank said, "I've just done that. Who should we get to film it Alan or Ridley?"

Anonymous said...

Hilarious, those days.

Anonymous said...

You don't sound like a patronising twat at all.

You sound like a student.

Or a client.

PH said...

anon 11.58.
Snidey anonymous comments aren't big or clever. Have some frickin' respect.

Anonymous said...

account men are good at covering the bill and expensing stuff...

And to be fair i've worked with account handlers in the past who have moved around budgets and saved us some money to get some charity ads made...

soho has eyes said...

Saw you on your way to work this morning Scamp. Those trainers are far too young for you.

Anonymous said...

Leave the man alone, he's trying to pimp up his profile. See his 'Look Creative" Tuesday tip. The man lives what he preaches.

Scamp said...

Yeah, leave me alone. I get a lot of compliments on these trainers in fact. None at all on the brogues.

brake dollinge said...

the best thing an account person ever did for me was to march into our office, brandishing a half-arsed scrawl that we'd shrugged out one afternoon, demanding to know what the fuck we thought it was and refusing point blank to go and flog it until we'd made it ten times better. he was absolutely right, and we did.

they're not there to make our lives easier, kids. they've got jobs of their own.

Anonymous said...

The best account folk I've encountered know the client's business better than their clients - so they're valued greatly and their opinions listened to - instead of being seen as toadies, they're treated like partners. That helps sell ads. And builds a good client agency relationship. If you find an account person like that, cling on to them for dear life and consider setting up an agency with them if you're so inclined.

Anonymous said...

ph 12.20

cos like ph isn't anonymous at all?

and you're story at the top of this page was even more boring than trott's.

Anonymous said...

the above was supposed to say 'your'

Anonymous said...

You can click through from ph to his real name and the company he works at you idiot.

So, no: he's not anonymous.

I'm bet you're glad you are, or we'd know just who is the thick, lairy coward.

Anonymous said...

aren't you going to lick fallon's butt over that new shane meadows ad?

Anonymous said...

Let's not get to excited chaps.
Shane Meadows also responsible for this advertising masterpiece.

http://www.youtube.com/watch?v=Ep5Cjdncr0I

account handler said...

Here's the thing I don't get. There's a barney with a Creative over a piece of work that they insist should go to the client as it stands. Why do they think the client is more capable of valid appraisal (in respect of the brief) than a good account person? Or is it that the client is less likely to challenge the work?

Anonymous said...

Account people often second guess the client wrongly and advertising is often subjective.

Are you the same account handler who put up the dumb comment on Lunar yesterday?

You're not helping your kind.

Anonymous said...

Speaking about Lunar. Big brawl over there over ASDAs Shane Meadows ad.

Anonymous said...

give it a rest mate. no-one cares about your ad.

Anonymous said...

Your shit ad.

Ha! you bigged it up and it turned out shit.

How lame do you feel?

Anonymous said...

I think it's a sweet little film.
I'd love if I had an ad by Shane Meadows on my reel.

Anonymous said...

It's not gorilla, I give you that but it's sweet and feels human. That's what I love about it.

Anonymous said...

I agree, someone from fallon has been campaigning about this ad all over the blogosphere for a while. It turned out not to be good.

I wonder if the Fallon butt lickers are going to say it was the agency 'seeding' info in blogs. Bollocks.

Anonymous said...

just tell me a single ad that's better than Meadow's on telly right now?

Anonymous said...

Thank god for account people. Who else could mediocre, self-styled 'creatives' feel superior to otherwise?

Anonymous said...

anon 3.59
rainham sheds is better. does that count? if poor old grey had done it, everyone would be seething and spitting

Anonymous said...

you're just envious you don't have a shane meadows ad in your reel.

Anonymous said...

shame meadows that is.

Anonymous said...

Anything better? Are you serious!?

Where to start?! Ok:
T-Mobile, McDonalds, Kelloggs Special K, BT, Snickers (until it was pulled), Coca Cola, Peugeot, Citroen, Renault, BMW, Pizza Hut, Capital One, Pimms, O2, Vodafone, Ribena, Audi, Lynx, Carling, ING Direct, Argos, The Observer, Direct Line, Privilidge, 118 118, E Sure, Tesco, Sainsbury's, Aldi, Birds Eye, fucking Vagisil.....

Actually, a better question would be, what is worse?
The answer?
Just one - Morrisons

Anonymous said...

Does anyone get the feeling that these creatives may not be behind the writing on Lunar and Scamp today? I kind of feel like it may be a disgruntled runner or something. Either that, or the team really are a total pair of jumped up fuckwits.

John said...

C'mon harv, lose the anonymous mask.

Anonymous said...

Shouldn't we just ignore instantly any comment referencing fallon?

Anonymous said...

anon at 4.55. we will ignore that comment, as suggested

Anonymous said...

you obviously didn't or you won't be replying to it.

Anonymous said...

i just don't get why every conversation is hijacked by fallon.

why are they so interesting?

Anonymous said...

i'm sorry, but scamp's trainers are really f-ing cool.
who ever doesn't like them is clearly an account man..who try to be cool, and just....don't....quite.... pull it off.

Bias said...

best thing an account handler did for me was reprehending a client in mid-meeting, barking at him with every comment he made until she won the campaign back from the their claws.

Being able to do that meant years of work for the same client and eventual respect for being the most competent handler in the agency. She was fierce and really bright, unlike 80% of the cattle that prances around licking the client's boots. They can't seem to get away from the servicing mentally when we are supposed to be strategic partners. That's why we clash with suits, we live in two different worlds...

Ricky Bobby said...

Re: Bias

'They can't seem to get away from the servicing mentally when we are supposed to be strategic partners. That's why we clash with suits, we live in two different worlds...'

I have to disagree. Are you saying Account Folk in general are getting in the way of a strategic partnership with the client? When creatives are paid based on how many awards they win? Which may or may not have anything to do with the job we're meant to be doing. Reaaalllllyyyy?

Anonymous said...

breaking news:
lunar stops blogging.