Monday, July 21, 2008

You're Not Still Using Products That Only Score Five Stars Out Of Five, Are You?


(click to enlarge)


This digital tyre air compressor, made by Coopers of Stortford, and advertised in Saturday's Weekend Guardian, was awarded SIX STARS OUT OF SIX. By no less an authority than Coopers of Stortford itself.

Beat that.

79 comments:

Anonymous said...

so Scamp has resorted to advertising. i knew it would happen one day.

Have Coopers got you on a good commission scheme Scamp?

jpandtem@googlemail.com said...

fucking hell, i can't believe it's that good!

Tim Burley said...

Not good enough I'm afraid, it's still only a measly 100%. If you had seen the Apprentice, you'd know that real future Captains of Industry never give less than 130%. So what's the easy at-a-glance symbol for 6 stars out of 5???

Anonymous said...

Anyone care to discuss the government 'initiative' of making all doleys pick up litter all day?

Where does that the leave the unemployed creatives who don't have rich parents?

Anonymous said...

Joking apart kids, I've got one.
It has changed my life.

Anonymous said...

anon 2.38,

In answer to your question:
Picking up litter.

Anonymous said...

I've written a limerick:

'There was a young blogger called veksner'


....er could get anything else to rhyme.

Can any other readers help?

Scamp said...

I hate to pour cold water over your literary endeavours, but the "young" part is surely invalid. I'm 40.

Anonymous said...

How about eczema?

Do you have eczema Scamp? Kinda rhymes...

PS Anon 2:41:

Touche

Anonymous said...

shall I be the boring cunt who mentions the speakers in This Is Spinal Tap?

Thought not.

*gets coat*

Anonymous said...

There was a creative called Veksner
Who declined medicine for his eczema,
The Scowling AD
Hated flakes in his tea
So he fucked off home to watch Dexter

Anonymous said...

* high five *

Good work team, aren't we copywriters great.

Anonymous said...

although your age is old your blogging days are fairly young, so you could be known as 'there was a young blogger'

Scamp said...

Shit. I hate being wrong. But on this occasion, I am.

Anonymous said...

Excellent work anon 3.09

Award yourself a pay rise with immediate effect.

Anonymous said...

Of course, it could be said that the "blogger" part only refers to his online persona - Scamp. Therefore Scamp is a "young blogger", but Simon remains at 40. Poor chap.

Anonymous said...

ahem...back to the subject. haven't got the coopers one but have got the b and q version and i would go further. i'd give it 7 out of 7 stars. (but then trying to use effing garage air pumps on a rainy day is one of my versions of hell on earth...)

Anonymous said...

When I was at college we used to do "Ad of the Week" every Monday morning and I'd always bring in weird shit like this. One of my favourites was for some Telescopic Hedge-Trimmers. Amazing.

Guy (from http://guyandsarah.blogspot.com/)

Anonymous said...

There was a young blogger called Veksner,
Who's wife requested he text her,
'Will you be home late?',
'Or come home in a state?',
'No such luck dear, I'm chained to the desk here'

Note: The final word 'her' to be pronounced with a posh 'h-yur' annotation or it doesn't rhyme.

rhayter said...

It's the same f*cked-up thinking that allows hotels in Dubai to award themselves 7 stars, where everywhere else in the world 5 stars is the absolute apogee of hoteldom. Amazingly, Joe Public is impressed by this. Probably because they think that some independent body has awarded the rating.

40's not old Scamp. Older than me, sure, but not old. That pink polo shirt takes years off you, for a start...

Anonymous said...

There was a middle aged blogger called Scamp,
Whose dress sense was incredibly camp.......

I'm stuck.....
Help....

Anonymous said...

There was a middle aged blogger called Scamp,
Whose dress sense was incredibly camp......
his pvc shorts,
invited ridiculed snorts,
but left the planning department quite damp.

I wrote the first limerick too said...

There once was a blogger called simon
who feasted on elephant hymen
He said with a grin
As he dabbed at his chin
'They taste even better with lime on.'

anonymouse said...

I know a lad called Scamp
his job resemblances that of a tramp,
For he too gets paid to please
and might even catch a disease,
specially on a trip to Cannes.

Anonymous said...

Cannes and Tramp?! Are you my art director?

Sir Pedantic Writer said...

Tramp and Cannes works if you pronounce it right. Are from the studio?

sir you are a cock said...

So do you pronounce Cannes as camp, or tramp as tram? And Scamp as scam?

Uh-oh.

Ant M said...

Last year, Time Out magazine switched to a six-star rating system in their book/film/music etc reviews. It's absolutely bamboozling. I mean, how good is a four-out-of-six film? And how bad is a two-out-of-six album?

Naked blonde said...

I urge everyone to see this before they remove it. Someone from Creativity was bored and messed up with this JC Penney ad description.

http://creativity-online.com/work/view?seed=ed75dba4

Anonymous said...

hahaha
Brilliant!
How is it that nobody noticed?

Anonymous said...

Seems to be that without Fallon arse licking or slating, this blog just falls apart.

Let's just hope this Tuesday tip is, how to be as brilliant as Fallon juniors think they are?

Sir Pedantic Writer said...

Dear Sir You're a Cock.
You're one indeed. Please note the following:

Assonant rhyme. Rhyming of similar vowels but different consonants.
example: dip/limp. Or as per your examples: tram/tramp, scam/scamp.

Sir you are a cock said...

Fine, whatever. Rhyme Scamp with Cannes if it makes you feel better.

It's still a shit limerick.

Anonymous said...

Actually the idea of STDs and Cannes made me laugh a bit.

On a different topic, anyone knows whats that new Shane Meadows thing he's doing with Fallon?

the golden oracle of truth said...

Dear sir pedantic writer,

You are an awful writer.

Before we get into your use of meter, can I point out that resemblance isn't a verb? (you probably mean resemble).

You have six syllables in your first line, ten in your second, then seven, then eight, then eight.

Limerick: Rhyming and syllable pattern:

A (7, 8 or 9 syllables*)
A (7, 8 or 9)
B (5 or 6)
B (5 or 6)
A (7, 8 or 9)

*Note: If the first line is seven (7) syllables, the second and fifth lines require the same meter (seven syllables each, too); if the third line is five (5), the fourth line must be five (5), too.

Tool.

Nigel and Murray said...

There's a Trevor Beattie kicking thread on Popbitch this morning.

All welcome!

sir you are a cock said...

WHAMMY!

Anonymous said...

boring thread. next.

sir don't you have jobs to do said...

For fuck's sakes this is soooooooooooooooooooooooooooooooooooooooooooooooooooooooo boring. Even Wal's blog is more interesting today. At least someone got fired.

Anonymous said...

What? First Steve Henry, then Craig Davis and now Wal. Where's the world going to!

Mark said...

A know a certain agency has been banned from this blog but since some of you have been questioning their print output, let me just say that agency won this months ANNA for best print ad for Cadbury.

Who's wrong now?

Anonymous said...

One swallow doesn't make a summer.

Loads of agencies with a generally shit print output can manage one decent effort a year.

Mark said...

Mark

http://url.moosaico.com/4623
http://url.moosaico.com/4624
http://url.moosaico.com/4625

Possibly the best print campaign this year.

Anonymous said...

Agreed.
Much better than anything I've seen lately. Including HN's vultures.

Jerry said...

Was JC behind this masterpiece? Absolutely genius.

Anonymous said...

No idea but his is classic stuff.

Anonymous said...

you mean they have no idea but you can expect that coming from him? Not taking the piss, just didn't get that, honest.

Anonymous said...

The problem with this strand of comments is that it sounds like it's coming from some rather bitter people in Fallon's print dept.

Does anyone else really give a shit about it?

Would it make you buy one of these very low quality chocolate bars that prize ingredients above all else despite the fact that it's all curled out by the ton in some factory near Birmingham?

Boy & George said...

We think it's wicked.
A Campaing Poster Winners, def.

Johnattan said...

Anon 2:20 PM, And I guess a drumming Gorilla did convince you to it.

Great print folks, keep it up. These are just bitter comments. You have your 2500 quid and that ANNA, they've got nothing.

Anonymous said...

Best print campaign of the year hands off. This is how it's done, no logo, no sell out to the client. Spot on. This is the evolution of print. Watch and learn you lot.

Martin said...

what a refreshing campaign that is.
wonderful. Reminds me a bit of that Silkcut brilliance.

Anonymous said...

brilliantly art directed CG ... it almost looks "real"

Simon said...

Don't think people from fallon are so desperate that they're typing all this comments themselves. It'd be pathetic really.

It's a bloody good campaign nonetheless.

Anonymous said...

Oi, it's not CG, they're proper mock ups.

Anonymous said...

You can question THAT agency's creative commitment all that you want but their reply is this: more fucking brilliant work. Eat your heart out *bleep* haters.

Dirty old man said...

It's good, but i wouldn't give it six stars.

Go Coopers!

Anonymous said...

Don't get why you're all bigging this up. It's just another nice looking print with no idea in it.

Who let the planners out of the editing suite?

jizzle drizzle said...

Hold on, BR just announced Lowe won the latest ANNA for John Lewis!

Surely they haven't announced Julys winner already?

There's still time for Grey to bring out printed gold.

Anonymous said...

Mark, they're beautiful.

Who did them?

At last, Scamp has some competition for Levi's.

Incredible flying fuck said...

This is light years ahead from Levi's to be honest. Sorry, Scampy.

Anonymous said...

Yes, jizzle drizzle there's room for Grey. Send over whatever you've got mate.

Anonymous said...

haha, someone at Fallon bigging up their own print work for sure!!!!

don't name and shame them, it's obvious they are desperate for their names to appear.

Alex Godard said...

Levi's is advertising, these Cadbury prints could easily be exhibiting next to Warhol Brillo box.

Anonymous said...

Anon at 3:26 PM, you're off the mark, mate.

So everyone can slag their work off but when they prove you wrong by producing amazing print, it has to be necessarily them bigging their own ads up.

Interesting.

Anonymous said...

its toilet.

its a pack shot.

with the brief on it.

jizzle drizzle said...

I got nothing :(

Johnattan Cox said...

Pack shot? I didn't know cadbury sells milk. I don't think they give ANNAs for best pack shot anyway.

It's subtle and tasteful and a prove Fallon can produce world class print work. Silkcut comes to mind.

Johnattan Cox said...

Pack shot? I didn't know cadbury sells milk. I don't think they give ANNAs for best pack shot anyway.

It's subtle and tasteful and it proves Fallon can produce world class print work. Silkcut comes to mind.

OOF! said...

There's nothing like writing a smart arse comment then fluffing it and posting it...

Johnattan Cox said...

point stands.

Anonymous said...

johnattan - if that's how you want to spell it

pack shot. describes the art direction.

SILK CUT comes to mind.

the collective appreciation up up of this work
is also happening on lunar too.

there must of been a group email
sent round...

Anonymous said...

WOW an ANNA you say, you must have got a bit excited and creamed your pants (see what I done there)

Please stop writing about your own work, I'm embarrased for you.

Anonymous said...

I think it's a brilliant campaign and will get lots of awards. Can't think of any worthy competitors in that category.

Yellow pencil for art direction maybe.

Anonymous said...

David Brent tactics to big himself up come to mind. Are you a junior there by any chance?

Anonymous said...

Hopefully you'll think twice before criticising Fallon's work. That's all I'm going to say.

Anonymous said...

Reality check.

The cadbury print work is utter shite.

What's the idea?

Anonymous said...

learn how to read and then ask what the idea is.

larry bird said...

i just showed this to a non-industry mate of mine. his reaction:

'What's it for? Milk? Dairy, obviously! What does it say? Who's it for?

yep, great ad.