I've just received a copy of 'The Account Planning Survey' - a global survey of who Planners are, how happy they are, and on this page - what they earn.
There's no such thing for Creatives, as far as I'm aware. So we'll have to do it manually. Could you just write in the comments below whether you are earning more than an equally-experienced Planner?
Friday, July 04, 2008
Do You Earn More Than A Planner?
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40 comments:
I earned £873.74 last month.
I'm no mathematician but i'm gonna plump for 'no'.
After seeing this I'm even more angry at that Orange ad.
I am now, but for the first ten years I wasn't.
I earn way more than the highest paid planner on that chart. And rightly so
No.
that's in US dollars, right?
right?
Highest paid planner -
$195,000 is what about £98,000.
Err... no too.
Good for them.
I still wouldn't want
to be one though.
No. Well short.
Wait til the planners from
the States get here,
they'll be falling over themselves
justifying their obese wedge.
Having a creative background and being a planner I can definitely say I'm happy to be a planner, but I'd prefer a creative's salary.
I can use a mac, think creatively and I wear strange clothes. Can I have the salary to suit please?
Yes.
What about you scamp?
Yes - Scamp - what do you earn. I'll tell you mine (anonymously)
How to be a planner:
1) Disagree with whatever the last person just said.
That's it. Money for old rope.
Scamp earns more. No question
I am a mid weight creative at a good london agency and earn about the same as a planner. These figures are american. Are they about the same in the uk?
i earn less than those planners and i've been in the job longer.... if its in Us dollars then i'm loaded
i think planners should earn more, i mean all that extra work in the edit suite should count for something right?
Pardon my ignorance, what does a planner actually do?
pretty much the same, I have to say that I am a little surprised. I expected planners to be getting more than that of an account exec.
Can we call a focus group on this please?
Planners are scum.
confirmed.
i´m definitely not in it for the money.
:$
anon 3:08
contrary to common perception, planners, rather than being at the very beginning of the process are actually only usfull at the very end of the process. their skill is in post rationalising whatever strategy/insight the creatives have come up with and writing an IPA paper on it, to justify pointless existence.
oh and of course, in the edit suite.
2.07 - these figures are global. The UK figures were actually a little higher than these (UK and US were the only countries broken down individually)
I'm not about to disclose my own salary to the whole internet, but I did do a week on Creative Pay about six months ago. The result of the survey is here.
I earn $150,000 a year and have been working as a copywriter for 11 years. Which I'm quite happy with to be quite honest.
I'm not sure the comparison to Planners wages is helpful, we do totally different jobs. Personally I would rather stick to what I do. I'd rather eat a jar of laxatives and fire a staple gun in my eyes than spend days in research groups.
I once asked Dennis Lewis about BBH planners.
He's been in my group at BMP, then he became a CD at BBH.
He said that, at most agencies, after creatives get the brief, it takes you about a week or so to get the brief right.
So you can do some decent advertising to it.
The difference was at BBH the brief is perfect when you get it.
Brilliant, succinct thinking, nothing else for the creatives to do but make some brilliant ads.
I don't know if that's still true, it was a few years ago when Dennis said it.
The Planners here are very good, but I think to describe the briefs as 'perfect' is a bit strong! Sounds to me like Dennis was trying to get you to follow him over...
Hi Scamp. What I always admired about BBH planners was they reduced it down to a word, and then kept doing that same thought.
They didn't keep changing everytime they got bored.
So for Boddingtons you got ice CREAM, shaving CREAM,strawberries and CREAM, CREAM cakes, etc.
Don't know if they're still good, but I always admired that simplicity, focus, and consistency.
@ anon 4:44...
your wages sound like new york numbers to me (nice and big!). one of the larger agencies? i'll bet? did i guess right. and if i am right, then are the wages on the west coast comparable?
...just curious.
I've just given-up the top salary on that scale to avoid turning in to a corporate whore. Now I'm earning nothing, zilch. Starting-up: free, scared, happy but with my integrity intact. Forgive this shameless self publicity but you can read about it here:
http://newshopontheblock.blogspot.com/
I think you're missing the bit where at every single level women are being paid less than men.
I'm a senior freelancer and have averaged more than the highest paid planner in the table over the past 4 years.
As a junior digital creative, I seem to be earning slightly more than a junior US planner, but the same as a junior UK planner.
That said, a peer in Norway (2 years in the business) has just secured a contract worth £75K, so the Nordics kick our planner's asses, and our creatives' for that matter. Unless, of course, their planners get the equivalent.
Perhaps a future article Scamp? Are there advantages to selling out in foreign lands? I'd write it myself but the men's singles championship is on.
Even Planners earn less than a Planner here in Italy.
Wich is your dream-agency? the test is here:
http://www.teddisbanded.blogspot.com/
@ ted:
how much do full-time/staff senior creatives in italy earn?
sources (above) say that in new york they get $150K (or €96K). in london they get about £65K (or €82K). how do those numbers compare out your way?
To be fair, creatives should earn much more, as they are the ones everything hinges on. That's just the reality. My old boss used to say, 'you can pare away everyone in an agency and the last two standing would be the Finance/Operations director and Creative director.' That is the core of the business and everything else is secondary or tertiary. I know of a few CD's who can think as strategically as a planner and handle client relationships as well as an account person, but I know of no account person or planner who can make direct a great ad.
In general, I tend to think salary comparisons based on years of experience are unhelpful. (Unless you're very junior). Salary is linked to talent and the ability to add value to your agency and your clients' business. Whatever department you work in, if you can do this in a demonstrably excellent way, you should be able to get a well-paid job at a good agency. Strong planners earn more than weak creatives. And vice versa. Which is as it should be.
I'm a planner with 8 years experience in Chicago. NO. We do not get paid that much.
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