Wednesday, January 23, 2008

Two Hearts Beating With Just One Facebook Account


Fred & Farid once did a fascinating interview with Campaign in which they claimed they lived in the same flat, saw the same films, and ate the same food, at the same time... which they considered essential to function as a true team.

I thought it was a load of old bollocks. And yet, a clever piece of image-building.

Now I wonder if it might be true after all.

Look at this - they have the same facebook page.


Is it useful for a creative team to be this close? Or is there such a thing as too close?

Read more Fred & Farid antics here

21 comments:

Senor Kerblammo! said...
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Peter Tatchell (not that one) said...
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Mr Black said...

No. It is not healthy. How can it be!? You might as well just hire one of them if they're basically the same people.

We should be striving to be more independent seeing as the old writer art director system is bollocks.

Anonymous said...

they're trying a wee bit too hard on the pr front. it comes across as weird.

J said...

Eating the same, at the same time is not that astonishing. Matching feces. Now, THAT would be remarkable.

I bet our good friend anonymous knows some good urban legends about them. Where are you, old bean?

Anonymous said...
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Scamp said...

Oh dear, have removed 3 posts because of naughty language. Fred & Farid probably have lawyers, and I don't.

FishNChimps said...

Three words:

Gilbert and George

the Harris said...

Married teams. There've been a few and i just can't get my head around how they keep it going, spending 24/7 together!

still if it works for them then good.

the Harris said...

when i say 'married' i mean 'man and wife'

Dans le know said...

Fred and Farid actually hate each other. It's all an act for the sake of their brand

Toad said...

Someone had better be paying me mad amounts of money to actually live with my art director.
As in over $10 million/year.

Scamp- we're not that familiar with those guys over here. Are they a gay couple? Or just two straight men with no outside relationships?
Or two guys who think that articles like this are pretty funny and encourage them to keep up the charade.

Lunar BBDO said...

Twins Charlotte and Bonnie work together at AMV. They're nice, they get in D&AD and they haven't felt the need to turn themselves into a 'brand'.

F&F seem to be doing what works for them.

I was told by a sound engineer that he greeted them as Farid and Fred, and was told in no uncertain terms (in a French accent) that 'eet eez always Fred and Farid'.

Oooooooooohhhh! Handbags!

Dude00 said...

They remind me of a young Gilbert & George.....

Surely a truly diverse creative team will be extremely different to one another. Otherwise they are going to be thinking of the same things, limiting their creativity.

Anonymous said...

Do you think they shag each other as well? or just the same inflatable doll?

J-C C said...

Cher Scamp,

Vous a dites que Fred et Farid a shitte dans une poubelle. Je suis leur lawyer et je hereby sue vous pour €1million.

Jean-Claude Cuntflap,

Rue de Horsemeat
Paris,
France.

Scamp said...

Toad - they did a stint at Goodby. Anyone know how their act was received over there?

Anonymous said...

This is totally not true, they never lived together.

When they worked over here in England I shared a flat with Farid in Streatham, it may have been above Gala Bingo on Streatham High Road, but we called it home. And all this pretension is a load of old rubbish, if I remember his favourite TV programme was One foot in the Grave and Ever decreasing circles

Anonymous said...

scamp,

based on their scanty output, Goodby/America and les boys was not a good fit.

advertising is more down to earth over here. people just get on with it. self-absorption to that degree gets old everywhere. fast. i can't believe it was tolerated to the degree it was at bbh. they sound insufferable.

Anonymous said...

and what about the pony work they did over there? in a word, pony.

neilperkin said...

All a bit creepy if you ask me