Monday, January 21, 2008

Another Example Of My Least Favourite Endline


This was scanned from an art magazine, but that doesn't make it excusable. Maybe it makes it worse.

"Hmm, the ad's going in an art magazine..."
"I know, how about 'The Art Of...' something?"
"By Jupiter, Carruthers - you've cracked it!"

Feel free to post endlines that you despise, in the comments. I find it helps.


Previous 'Art Of's:

The Art Of Refrigeration

25 comments:

the harris said...

There's a few isn't there but at the moment it has to be

'Because change happenz'

for Zurich Bank. such insight. such branding!

zzzzzzzzzzzzzzzzzzzzzzz..........

Mr Orange said...

ANYTHING with "because..."

Aaaargggghhh

crapjokespazman said...

I saw a good 'Art of...' headline.

It was for an art/pop band in the mid eighties.

'Art of Noize', it said.

Summed it up nicely, I think.

Charles Frith said...

Its art innit.

Taking you to new heights is another classic.

Gordon Comstock said...

The woman opposite me on the tube this morning was reading a book by the Dalai Lama entitled "The Art of Happiness".

I thought at the time that it suggested both that happiness is something beautiful, and also a skill that needs to be honed. Or that true happiness, something we all supposedly take for granted, is as rare as true art.

With headlines like that, no wonder he's the Dalai Lama

hugh dunnit said...

'the fart of self-expression'

ho hum

Anonymous said...

"By Jupiter, Carruthers...."
Is this ad another off the Rooney conveyor belt of absolute belters?

George said...

I'm with Mr. Orange - "Because" is primitive, and shows a complete lack of effort.

Robbie Rae said...

Most are awful, imo.

Currently its "The pizza delivery experts" for Domino's pizza. Talk about communicating the least glamourous part of the transaction.

Had they not changed it, however, "it's your money we're saving" for ING would be my personal least favourite.

Yes, I know it's MY money you're saving....no need to rub it in.

I could go on forever about endlines. In fact, I have done.

http://tinyurl.com/26v3x9

Great point about "because" from Mr Orange, by the way.

Anonymous said...

MFI- We've Changed. Have you?

Add to that the half laughing tone of voice it's read out in......

*shudder"

I don't want to change to shop at MFI. Shouldn't it be they've changed so that I can now shop at MFI?

Emily said...

Ford - Feel the Difference

Anonymous said...

Peugeot - 'Inspired by Nature'.....HOW??

Flo Heiss said...

It's: http://tinyurl.com/2st4b9
:-)

Anonymous said...

"impossible is nothing" really gets up my nose. patently not true.

Just do it, has a lot to answer for.

Ad Broad, oldest working writer in advertising said...

Almost every retailer print ad that ran last month: The Art of Giving.

Anonymous said...

My.Other. Pet. Peeve.

twisting grammar in taglines. fuck off!

]-[appy Thought said...

Samsung's use of the word "Imagine" in front of everything is an abomination. My favourite, for a mobile phone, was:

Imagine expressing yourself with 3x digital zoom...

Oh, just imagine!

Anonymous said...

Totally with you Happy Thought.

I once worked on a campaign where every headline had to start with the words "Imagine [brandname] technology so advanced that..."

Surely that has to take some kind of prize, whether for inelegance or the sheer tedium of reading the damn thing.

Anonymous said...

one word: zoom. And zoom.

Antiquote said...

Am I the only one who thinks the new Eurostar 'Welcome to Tomorrow' endline is shocking?

Welcome to tomorrow... Is that because constant delays and maintenance work means that getting there the same day as departure is now impossible?

copyranter said...

"________ redefined."

Ales said...
This comment has been removed by the author.
The Kaiser said...

Scamp - it can't be any worse than new new Guinness commercial:

http://tinyurl.com/2z3fmn

"Guinness It's alive inside"

Anonymous said...

Philips make me angry with their "Simplicity is..." endline. Simplicity is having fresh juice in the morning, Simplicity is having clean teeth, Simplicity is a lightbulb that lasts for years and years. Simplicity is...Bollocks

Chris said...

"Imagine expressing your emotions with optical zoom"

Nice one, Samsung