Wednesday, January 09, 2008

Stop Surfing The Internet You Sad Sack Of Shit And Go Out And Pull A Woman

That's the message of Lynx's new website, which is full of tips and tools to help you do just that.

Here's one of the films they've got on there:



The work is by BBH so it wouldn't be very objective of me to big it up.

I will say though that it's definitely worth checking out.

The most interesting bit is maybe what they've done with Mobile. We all know that phones are a huge part of our lives now - especially for the young people - but no one's fully cracked how brands can exploit them.

But a downloadable application that turns your mobile into a 'Babe Detector'... it's probably a step backwards for civilisation, but may just be a step forward for Marketing.

43 comments:

Anonymous said...

my phones got a 'shit ad' detector and its beeping like crazy at the mo

CP said...

It appears to be a campaign saying 'be a utter fucking cock like me'.

Lynx has made some great ads over the years; this is dismal.

It's not a step backwards for evolution; it's a(nother) step backwards for the creative reputation of your agency.

Anonymous said...

Why the fuck do Lynx always have complete cocks in them. I hate Ben Affleck and i hate this fucker too. S.

Anonymous said...

I want to punch that guy in the face. Although I did laugh at what he said.

I think there are plenty of guys who go out on a Friday night to get smashed and get an STDs who will love it...and secretly I'm jealous of them.

Security Dog said...

That guy was...what...20-22? Do you honestly think he would wear Lynx and not Boos, or Chanel, or even Armani? And if he is wearing Lynx, the legendary 'effect' definitely did not kick in, did it?

Lynx, as I have stated before, is bought by either ageing Aunt's at Christmas for males they only meet at Christmas, or by Mother's who are fed up of their 14 year-old son's smelling like the gym sock covered in stale semen that they hide underneath their bottom drawer, right with the well-stuck copies of Razzle and Fiesta.

Seriously, who the fuck scripted this shit? Because now the girl whose phone he borrows thinks

a. some pissed off nightmare will come through the door and twat her for stealing her clot of a boyfriend.

b. This prick just proved what a loser he is by dumping his ex to an audience.

c. My phone doesn't have number barring: great, now I have to change my number because of you, you fucking asshat.

d. You have 'suspected of carrying clamidia' wrote all over you, and you just stole my drink. People like you make James Blunt seem attractive.

proxikid said...

If you're looking for a bit more positive comments you should read Punk Planning. I can't help but wonder if the difference between these two blogs is the difference between a creative and a planner?

]-[appy Thought said...

I don't think the ads are terrible, but compared to some other stuff I've seen for Lynx it seems shallower, or more obvious than most.

I've always thought "The Lynx Effect" concept was a broadcast idea, it works fine when its a TV ad or poster telling you something in a funny way, but I think as an interactive thought it'll have a tough time, but we shall see...

Hickesy said...

Hark at all the 'he'll get an STD' old farts on here. The bloke is a cunt though

Anonymous said...

For goodness sake get over yourselves. So bloody negative. First, if this was a sketch from Peep Show you'd be laughing your arses off with the rest of the Hoxton wankers going "right on, cool C4 comedy" and getting in line with the rest of the ad world to rip it off. Second it's from BBH so for some reason you want to shoot it down (maybe something to do with Scamp - things have got really negative in here recently). Listen, it's funny, it's perfect for the target audience (said 14 year old stale semen smelling teenagers), and you wish you'd done it.

Anonymous said...

No, I wish I'd done the Paul Goldman directed spot from a few years back 'can I ask you a question..... do you mind if my friend joins us'.
At least that was true to the 'lynx effect' idea, and not a few cheap laughs showing blokes talking women into the sack, rather than their deodorant doing the job for them.
Muppet.

Anonymous said...

when some good ads get posted, things will become more positve. come on scamp you can do it, show us some good ads.

Anonymous said...

Muppet? How old are you - Eight?

Scamp said...

A good ad every day? Nah. Slagging stuff off is fun. And often criticism is more useful than praise (hence the term 'book crit').

Also, I'm not sure our industry produces 365 good ads in a year...

Anonymous said...

Yes, yes, yes, we all think that the bloke is a moron pulling a stupid stunt, but we're all grown-up, 25+, jaded media savvy bores.

I bet it would go down a storm if you show it to a bunch of 16 year olds.

tol said...

the idea of get in there is fine, however Match.com have done something similar and taken it further/deeper in my humble opinion. the advice on the ad--like adopting an animal is all fffffing great people who over criticise these clips are being a little silly,they are aimed at entertaining and inspiring the target audience, not mirroring them or really providing a how to, he did not really call his girl friend it is a joke--i think it would have been better if he called to see if his adopted baby orangutan was OK and then explained how worried he was to the girls---just a thought guys keep it up

Anonymous said...

Has the planner the lowered the age of the target audience? Teenagers will lap it up; anyone older will ignore it as rubbish.

Also from an IA point of view the site looks very confused. IA is information architecture for those of you who still aren't digitally savvy.

Also Scamp I know you work for BBH, but that doesn't mean everyone is interested in seeing every BBH ad that's produced on here. Are you getting pressured by your bosses into giving free PR to BBH projects? Let's hope not.

Scamp said...

Happy to report no pressure from bosses to PR BBH stuff.

The main reason there has been so much BBH stuff on here is because I've had a policy of putting all my own work up, on the grounds that I criticise other people's work so I should let them slag off mine. But I think I might stop that now as it does seem a tad egotistical.

I stand by putting the Lynx launch up; it was the most interesting thing happening in the world of advertising yesterday.

Gordon Comstock said...

These aren't TV ads though are they? They're for viewing on YouTube which is what this audience watches. That's why they don't look like the high-production value TV ads that everyone likes to make. YouTube is all about people with "mad-skills" doing stuff for real ("OMG IS THAT 4 REAL??!!), as such these are spot on.

It's actually a major step forward for Lynx online (who have so far only managed to create communities populated entirely by teenage boys) to bring real women into the equation at all.

The women in these ads clearly don't find the men that charming - so in a surprising way, it offers a rather healthier view of sex relations than the TV ones ever did.

Proper integrated advertising if you ask me.

Anonymous said...

i was always intrigued that BBH won the account with Dare producing some great work with Feather and Blow...... hopefully the client will realise what a mistake they have made with giving a digital account to an ATL agency...

cp said...

Anon 10.15

Your post makes you look very, very stupid.

'If this was a sketch on Peep Show?' To compare Peep Show with this dross is to compare a Persian Rug with a doormat.

No creative worth their salt would wish they had done this. Aside from the fact that it's full of cunts, it ignores the entire Lynx premise (wear this spray and pull women) and offers tips on how to pull women.

It's retarded. You're retarded. Fuck off.

And Scamp: keep posting the ads. A bit of healthy debate is what we need. With swearing.

Bob from Asda said...

re CP @ 12.51

Oh my god I'm so glad I dont work with you.

or maybe I do.

But agree, keep putting the ads up Scamp.

Anonymous said...

i haven't looked at it but i'm sure it's fine for pubescent boys. that's the audience. that's why i didn't look at it. i have three kids. my opinion doesn't matter.

lynx/axe is one of the biggest marketing success stories of the past decade. can't argue with that. bbh did it.

you were on the cover of the campaign 2007 round up scamp. nice one.

Anonymous said...

cp. I may look stupid (and who hasn't said something stupid in their time), but you are a tosser.

Scamp said...

From now on can we just say "I think you're wrong" not "I think you're wrong you twat," please. (N.B. using obscene language about the work is still fine).

cp said...

Scamp, you've got a point. I went too far.

I apologise.

Anon, I apologise to you as well. You're not retarded (or maybe you are. If you are an actual, proper spazz, I apologise even more for my insensitivity.) I don't want to you to fuck off. Instead I'd like you to point out my shortcomings so that I can be a better person

It's just that I've never, ever said anything stupid in my life (scroll up this page to see how clever I am) and it has made me arrogant and intolerant of what I consider to be the shortcoming of others.

xxx

PS: the ad is still dreadful. Sorry Richard and Andy. I like you, but this is not your best work. Nor is that excruciatingly dull ad for the A8.

xxx

Anonymous said...

i don't think it's either a great example of the idea or a great ad.

but I do think making your phone sound like an aftershave spray is a great way to show off to girls. and that's all I wanted to do when I was 16-32.

http://uk.youtube.com/watch?v=bIWZEjNkEtI&eurl=http://www.lynxeffect.com/

Paul said...

Well I like it. Spot on for the audience

Anonymous said...

putting aside whether the "ad" is any good, i think the more interesting story here is how from getting digital BBH still clearly are. The half-arsed attempt at additional content and the baffling, unnecessary site design just prove that Lynx have made a bit of a cock-up moving the digital out of Dare. It's not as comically awful as their first audi website attmept though...

Anonymous said...

what was that audi site?

Daryl Corps said...

re 5.08pm.

Erm, dont mean to be rude, but I think you will find BBH was one of the first ad agency's in the UK to get digital work into D&AD.

1997 Annual. Page 367.

If anyone is interested.

Anonymous said...

this was great. this feels like it was reality tv. and if it wasn't, then kudos to the director. and the "actresses". it feels real enough to fool the masses.

it's funny idea. yeah the guy is a knob but so what. it's reality. he had to be a knob to get a reaction. it's funny and it's not some painful "ooh what's this all about?" alleged epic. it hooks me as a viewer.

Anonymous said...

me again. oh, and kudos to the editor too.

Anonymous said...

audi site: http://www.ttremastered.com/

it's like a how-not-to

Anonymous said...

i think its good. exactly right for the target. and builds nicely through the ad. you all sound like old people. maybe you should go home and trim your nose hairs.

Hickesy said...

Knowing fuck all about pop-ups, sorry, Digital, I'd be genuinely interested to know what's wrong with the TT site (anon 5.08)

Anonymous said...

i'm hungover and stink. but i still wont use lynx!

Anonymous said...

It's Poo. Simple as that.

Smelly post curry Poo, thats been sitting in the loo for a while.

Anonymous said...

Anon 9.24am. which agency do you work at - Goodtech or Dare?

Anonymous said...

wow. I'm quite impressed by what's going on here.

It shows me three things:

A/ Most of you seems to be incapable of putting yourself into your audience shoes. This is for 16 years old, and they are going to love it.

B/ Although I think the website design is quite poor, I find most of the content to be very good, and shows great understanding of digital and especially mobile.
If you take a look at the whole thing together, you'd see that the project is not a simple video but a big web of content, matching what 16 years old really do on the web.

C/ most of you don't know how to judge or review digital work. This is not an ad for Christ sake, and shouldn't be judged like one. This is digital content.

This will win awards, and those who cant see why should start worrying for their jobs.

Anonymous said...

agree with prev. anon. and i am old. it has the hallmarks of ad agency designing screen like they'd design the page.

one other niggle. i went to the site and found their only widget was a countdown widget. lame! with others "coming soon". lame! widgets are easy. get em done.

Jacob said...

LOL @ widgets comment. Surely this kind of thing is exactly why clients are giving their digi business to ATL agencies - because digi agencies still do things because they can, as opposed to if there's any point in doing them.

Anonymous said...

you could do great widgets for lynx. will anyone ultimately use them? maybe, if they're cool and relevant. what we're seeing is big agencies and digital agencies desperately trying to come up with things for the net that use their expertise (film).

let's face it, the internet is hard. the burger king freakout thing was a good use of video on the net. and they used it on tv too.

Anonymous said...

sorry but you 30 plus alt retards are so out of touch with people half your age.

you think a 16 year olds not going to see through this cunt for the cunt he is?

teenagers aspire they're lives to be like that skins ad from 4 creative last year, getting fucked up and pulling girls completely out of their league - but still in their in their age range, not some 24 year old cunt who has to act like a complete douche to get some random chubby bird in a sweaty pub.

this is an absolute disgrace compared to bbh when you think about the lynx ad with over the rainbow song the other year.