Friday, January 04, 2008

Hot In Here

I forgot to put up one of my favourite ITV ideas.

This ad is appearing in newspapers:


Turn over, and on the other side of the page you see:



I didn't expect to get so much heat for our ITV work - I thought it was quite good. But there you go. That's life.

Too many criticisms to answer them all individually, but I will say this - ITV's advertising is going to kick C4 butt this year! For real.

Meanwhile, the funniest anecdote I have read in a while appears in Lunar's obituary of Phil Dusenberry.

Maybe that will make you all less snarly...

9 comments:

Paul said...

Well you had kind of posted half this ad before. My 2p worth? The work is ok. Not great and not awful. It's of the genre for tv stations (and newspapers). It lacks the cut through of the best C4 stuff and also doesn't have the wit and cool art direction of the Guardian work DDB did. Looking forward to seeing the work that kicks C4's ass - you've laid down the gauntlet now Scamp

Rob Mortimer said...

Again its good, not amazing, but better than itv have done recently.

Cedric said...

nice work overall. I really like this one as it implies for the reader/audience to fill the gaps.
Keep it on.

Anonymous said...

This is better than the poster because I can engage with it. But to beat the C4 work, it's gig to have to get a lot better, Scamp. Good luck!

harris said...

well done for being able to take the criticism on the chin - a few people should learn something from that.

Anonymous said...

Yeah, absolutely agree with Harris. Unlike all of us who comment, you put it out on the line not just by having a great blog and talking about issues but also by putting your work out there to be shot at. Not everyone is going to like what you do, and some are just going to be shitty for the sake of it - but at least you have the balls to put it out there. Good on you Scamp.

Stan Lee said...

"The Scamp blog doesn't represent the views of the agency I work for."

So what does this mean?

"...one of my favourite ITV ideas."

Sorry for being a smartarse...Stan x

rjhayter said...

Hey Scamp; just saw the online execution of your 'Echo Beach/Moving Wallpaper' idea on the BR web site. It's really rather good as an online idea.

Scamp said...

Very much agree with you there, rjhayter. Nice job by the folks at Dare.