Friday, November 23, 2007

Apparently This Is Why


A while ago I decided that, since I slag off loads of other people's ads on Scamp, it was only fair to put my own up.

I haven't done it for a while because, well, I haven't done an ad for a while.

But now I have. And I'm very excited about it.

52 comments:

Anonymous said...

Nice. So nice in fact, I'm amazed it hasn't been done before. (That's a not cue for somebody to find a 10-year-old ad from Indonesia that looks a bit like it).

Anonymous said...

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Angus said...

Love it. Likewise I'm surprised it hasn't been done before!

denton said...

I think it's great. Good looking and really simple. If I see when I'm judging this year it'll get my vote.

Charles Frith said...

Excellent. First class Scamp.

Anonymous said...

i fucking love it! S.

Damianov said...

Simple great ad, well done Scamp.

Anonymous said...

I don't get it... chickens can't drive cars. Trust me.

Adam Atkinson said...

Strong, simple elegant idea that works perfectly in either print or outdoor. What's not to love? Well, my love is conditional, and here's why:
The art direction is overwhelmingly grey and silvery. Different colour car (unless it's the only colour you can get it in, what with it being a special edition)or a darker road surface. And maybe a different coloured chook, too.

Anonymous said...

Is that one VW didn't buy Scamp? ;-)

Lunar BBDO said...

Very nice. I saw it in some magazine (ES?) on the weekend and it stopped me and made me think of the word awards.

It also made me wonder one thing: the drain. Is that just to give balance to the composition? (If I have to ask, does that mean I'm the non-art directing copywriter I've always thought I was?)

Scamp said...

Adam - this pale business is Audi's new look, that started with the R8 campaign. Previously, all was black. Now all is light. Go figure.

Lunar - I too wondered about the drain. But it's a small detail. Scowling A.D. knows best, I guess.

Anonymous said...

(Scamp; one for your account team) Was that one a tough sell? I'd imagine Audi might have been a bit scared of that one cos it has universal appeal, rather than specifically seducing to 32-39 yr old stockbrokers wives?

Scamp said...

Good question... and beautifully phrased definition of the target!

I guess the extreme and somewhat arty look helps make it feel upmarket. Plus the media placement - upmarket mags.

Anonymous said...

very smart. love it

Laurence said...

Nice work.

Looks like Audi are well and truly leaving "dark and moody" behind them ;-)

Rob @ Cynic said...

Well done. You now have licence to slag as much of the world off as you like.

[From the 'DENNIS WISE: ARGUMENT IN AN EMPTY HOUSE' Fan Club]

Lunar BBDO said...

Drain update:

Observer Sport Monthly=drain missing.

I now feel like the mysteries of art direction are the seething cauldron of bullshit I always suspected.

Anonymous said...

Nice looking ad but yes it's been done before in the UK - quite a few years ago Paxo used to have a very famous tv campaign where the animated chicken crossed the road to get the Paxo stuffing. The endline was Paxo - The Rooster Booster.

Scamp said...

Hmm, vaguely remember the Paxo ad... from approx 30 years ago! Is that a problem? Also, was he a chicken or a rooster? And was he crossing the road? That part I don't remember. Ads where animals are excited about being eaten always freak me out...

Anonymous said...

Well done old chap. Can you stick one of your bad ads on there next time. So we can all have a good laugh.

Anonymous said...

To Anon 10.40: you 've missed the even more obvious steal. There was that old joke about 'why did the chicken cross the road?'. Scamp appears to have just 'borrowed' from this classic without realising that an eagle eyed observer like myself would be watching, ready to grass him up.

It's like Cog, bunnies and those shadow ads all over again.

Scamp said...

I put them all up, good and bad. Fear of being ripped to shreds is another driver to make decent work...

Rob Mortimer said...

Its very nicely done. The lack of any 'explanation' makes it all the better.

Audi's ads are on a bit of a roll right now.

Anonymous said...

amazing!!!!...
a place with no parking restrictions.

Anonymous said...

has everybody gone mad, are you all licking up to try and get some sort of bum warming session with the scamp man.
it's an ok ad, but thats as far as it goes. it might scrape a bronze at cannes because some cracy french judge has a thing for chickens, but thats about it.
To win awards it needs to be in the same leauge as the mercedes skid mark ad from a good few years back and believe me lickers, its not.

Anonymous said...

To win awards it doesn't need to be in same league as Skidmarks or Cops (you're right that it isn't).

It only has to be in the same league as that crappy tomato sauce ad that won at Campaign Posters, or Economist Cog (ditto) or those Very Attractive BA prices (ditto).

See? You can produce complete excrement and fill your shelf with ease.

Daryl @ Lunar BBDO said...

re: anonymous 12.09pm, to hide behind 'anonymous' and say such acidic things about an ad that is definatly above a bronze at Cannes is cowardly.

I think its a cool ad. Very nice idea and very well Art Directed.

And I'll put my name to that.

Anonymous said...

lick harder daryl, your tongue is not quite brown enough.

Rob Mortimer said...

Frankly I think anyone who has to hide behind an anonymous tag for such comments is hiding something more important.

If you dont trust your opinions enough to put a name to them...

Anonymous said...

The best print ad I've seen this year.

Great ads should congratulated and rewarded. As this has and will be.

Anonymous said...

what's it been rewarded with?

Lunar BBDO said...

some nice comments, you pedantic arsehole.

Anonymous said...

What's your next ad? An Englishman, Irishman, and Scotsman in the car? Or an interactive 'guess how many Audi mechanics it takes to change a headlamp' online idea?
Raises the question: are you CD'ing Audi now as well and approving your own work?

Anonymous said...

The new Audi A4 Cabriolet. Driven by Cocks.

Anonymous said...

@daryl,

and what's wrong with a cannes bronze?! i find a bit of bronze serves to accentuate all the gold and contrasts nicely with the silver.

Scamp said...

An Englishman, an Irishman and a Scotsman... hmm... that actually sounds like it could make quite an interesting ad

Anonymous said...

I don't think any ad can be guaranteed to be an award winner before the fat award lady has warbled. I did an ad years ago that, despite everyone saying was an award winner singularly failed to pick up any awards in this country (though it did get in the One Show annual).
Imagine my surprise and chagrin then when several years later the same idea was used by a different agency for a different brand of the same product and won a Campaign Silver. (And did the team who did it look through old copies of the One Show for ideas? I suspect not because, given that the briefs were identical, it's not inconceivable that two teams came up with the same idea independantly.) I just want to know why it didn't win an award first time round when we did it?

It made me question the validity of the whole awards concept. Not to mention moan that it wasn't fair, like a spoiled brat who's had his ice cream stolen and shoved up someone's arse. If you can picture that in your head.

Anonymous said...

a bit off topic, but i just got my campaign poster awards supplement. (i'm foreign you know). have to say there's not a lot of life in british advertising these days. everything feels very planner-y and just so. nothing feels dangerous or even remotely edgy.

what's up with that?

richard.hayter said...

Anon 4:56 – 
I can picture that. But I wish i couldn't.

Toad said...

This argument is hilarious.
If you're averaging one Cannes Bronze Lion a year, that's pretty fucking amazing.

It's a very nice ad, btw. Made me laugh. Love the juxtaposition of downscale joke-chicken with upscale stockbroker-wife-car

Lunar BBDO said...

Anon 4.56.

Did your ad involve a car towing a poster site?

Anonymous said...

Scamp. Yes the Paxo ad was from circa 1980 and yes it involved crossing the road (by zebra crossing - probably a bacc mandatory). It probably was a rooster but does that matter? Same idea but yours in more stylish

Christian said...

The genius of course being you got it sold to Audi.
After it had been in your drawer for 10 years during which all other car brands turned it down. So did all detergents. And sandwich spreads. It's like the ad version of templatemonster.
I love it.

Anonymous said...

Appreciate the opportunity to see your work (and like it too, btw) but I'm not sure you're right that you're obliged to post it simply because you critique/analyse the work of others.

It kind of encourages people to play the man, not the ball.

Anonymous said...

and if encyclopedic ad memory serves me correctly, wasn't that paxo ad art directed by a certain young Tony Kaye at CDP?

so you're in excellent company there Scamp. or at least your art director is. well someone is!

Anonymous said...

anon 4:56,

((((((((((( It made me question the validity of the whole awards concept ))))))))))

ROTFL! OMG! LOL!

Security Dog said...

Errr...isn't the market for rag-top Audi's mainly...female? Isn't this car perceived by the TT Roadster owner as the next step up?

So...do that make them TT owner's old birds? Did that chook look both ways before being motored over by a 3-Series? Will the old man buy it for her to stop the hen-pecking?

Chickens are associated with terrible deaths in battery farms, Bernard Matthews, and death by influenza these days. I mean, OK, it's wrily amusing for all of ten seconds, but is that enough when contemplating a solid purchase of what must be a 30-40 k vehicle?

I'll give you one thing though: it was at least cheap and easy to produce: I expect the client was happy with the bill.

Anonymous said...

Stop brown nosing. This ad is the kind of thing you see in a Watford student book (which is probably where Scamp lifted it from).

Good luck getting a "bronze"

Anonymous said...

it's brilliant. anyone that slags it off is just jealous. bronze...my arse.

Nick F said...

lovely lovely

seth said...

shame for me someone (?) mentioned awards, pretty boring...

anyway, i really like the ad, wryly funny, looks smart, and makes the audi desirable - in a 'sophisticated' way, i.e. a welcome conclusion to that bloody 'unsophisticated' joke