Wednesday, November 28, 2007

The Ad Blog Charts For November 2007

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.

Top 25 Ad Blogs (world
   ranking)
1     (1)AdRants31,092
2     (2)Advertising/Design Goodness  52,635
3     (3)Duncan's TV Ad Land53,843
4     (4)Adverblog65,784
5     (5)AdFreak73,782
6     (6)Adverbox80,122
7     (8)Adland121,661
8     (7)Copyranter125,789
9     (9)Logic + Emotion134,236
10   (11)Coloribus152,257
11   (12)AdPulp174,419
12   (10)Ad Punch184,340
13   (13)Experience Curve229,807
14   (14)Jaffe Juice255,709
15   (15)Twenty Four274,722
16   (16)Agency Spy314,086
17   (17)AdScam397,186
18   (18)Behind The Buzz430,133
19   (24)Adliterate438,290
20   (19)BrandFlakes for Breakfast485,944
21   (22)How Advertising Spoiled Me540,900
22   (25)Welcome To Optimism    551,604
23   (re-)American Copywriter562,615
24   (21)Hee-Haw Marketing562,850
25   (re-)Make The Logo Bigger575,893


Somewhat moribund this month. Like the American pop charts always seem to be.

An ↑ means a blog's traffic has gone up by 15% or more in the past month, and a ↓ means it's gone down 15%.


Top 10 UK Ad Blogs (world
  ranking)
1   (1)Adliterate438,290
2   (2)Welcome To Optimism    551,604
3   (3)Crackunit579,105
4   (4)Scamp692,621
5   (5)Faris772,867
6   (6)Northern Planner1.2m
7   (7)Only Dead Fish1.3m
8   (re-)Fish N Chimps1.4m
9   (9)TV's Worst Adverts1.5m
10 (10)Life Moves Pretty Fast1.6m


And an almost implausibly static UK chart. Were it not for the mysterious re-entry of Fish N Chimps, it would be completely unchanged.

UK means UK-based. Ad blog means ad blogs not marketing blogs, so that excludes Gapingvoid. Although Paul Colman is now a planner at W&K, and even smiling apparently, he doesn't class Life In The Middle as an ad blog and Russell Davies no longer blogs about advertising. He does write about it in Campaign though. Great column. Also, I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next month.

12 comments:

Lunar BBDO said...

Out of interest, Scamp, how many readers do you have? Or is that a really vulgar bloggers question?

I'll happily say that we cope with a few hundred, depending on the day and the time of year.

Anonymous said...

zzzzzzzz...... how the heck did you make fourth with self referential nonsense like that. Is there nothing more interesting out there to talk about? The excellent new Carling ad, for instance.

Scamp said...

Yesterday Scamp had 1,071 visitors, and registered 1,724 'page loads'. Which I suppose means that each visitor looked at about 1.7 pages.

I would love to do a chart based on real traffic figures but there's no way to get them.

Sadly, Alexa is very inaccurate. It only measures visitors who have the 'Alexa toolbar' installed. And as only nerdy bloggers have that... the blogs that score high on Alexa are the blogs that other bloggers visit!

Scamp said...

anonymous - I do agree that the Carling ad is far more interesting than the blogging chart, and I've often wondered whether to keep doing it. It takes ages to put together, for a start. But I guess I think that it's only once a month and does have a value, in terms of pointing readers to worthwhile blogs.

Rob Mortimer said...

Its useful, though my blog isn't ever on it...sob.

I do like the new Carling ad though. Still BMB I assume?

Morey said...
This comment has been removed by the author.
Morey said...

This chart is absolutely useful for discovering new blogs. I don't know (that have given them permission) if this will be useful for you, but there is a nice alternative to Alexa out there: http://compete.com

I've asked the owner of the website how they function and here is what they told me in short: they survey a sample of 2 million U.S. users and the websites they visit, then go through some heavy normalization process (panel selection, demographic scaling, surveys, etc.), which makes it a tad bit more reliable than Alexa.

Oh, and I don't have any stock option in them.

Anonymous said...

i've seen that new carling ad, the spaceman thing, and i have to say it is, regrettably, poo.

we have an old saying in the beer commercial biz: if your spot involves astronauts, it's probably poo.

they don't drink beer in outer space, you see.

Anonymous said...

anon 3.40am Poo? 'king poo? Whathaveyoueverdone? (apart from sit up all night surfing dogging websites and ad blogs)

Anonymous said...

previous,

what have i done? much better beer ads than that one. that wouldn't be hard.

maybe i was a bit too harsh. it's not the worst but, again, it's an beer tv ad straining to be a cinematic epic when it should have stuck to being a beer ad. and "belong" is a poo endline.

PS: there are other time zones. it's the world wide web.

MrTruffle said...

Alexa rankings are a little sketchy

but hey my blog http://www.bannerblog.com.au which you left off the list is up there in the top. I had a recent rise it seems

Scamp said...

Banners-a-go-go, Mr Truffle. I'll put you in next month.