Thursday, July 03, 2008

The New Orange Ad

Is out. It's good, but is it better than this?

98 comments:

James said...

It's a close call. I'd put them both into research if I were the Orange client.

Anonymous said...

Banal observation.
Po-faced wank of an execution.
Stack all to do with what Orange sells.
I'd go with the sheds.

Anonymous said...

I am a load of plop

Anonymous said...

I got it after the first 3 seconds. Then I got bored.

Anonymous said...

I am up my own bum-bum

James said...

I am next week's turkey in Campaign

Anonymous said...

I am a white, middle-class, cock and I wake up every day feeling pretty good about it.

jpandtem@googlemail.com said...

i am.. being crushed by raining sheds.
raining sheds campbell kelly y&r.

PH said...

Sheds is obviously better but I like the Orange ad; it's thought-provoking and emotive and visually different from anything out there currently. Thank f*ck that horrible washed out look has disappeared up its own ass.

Anonymous said...

The Orange ad is a bit boring. Sheds is better.
But the latest Mastercard one is bloody hilarious especially the two blokes at the start pulling their trousers up and the people flinging their bags at the check in desk.

Anonymous said...

nice but this is better

http://adsoftheworld.com/media/tv/bouygues_telecom_repertoire

m

Anonymous said...

http://adsoftheworld.com/
media/tv/bouygues_telecom_
repertoire

m

Anonymous said...

And I am bored to death by your ad, Orange.

Anonymous said...

scamp has officially lost it.

Anonymous said...

What happened, Scamp?
Did Flintham send back your reel?
Anyway, it's refreshing to see you're not over-praising Fallon's turds.

It is Fallon's, isn't it?

Emil said...

they remade the french one, but made it a lot worse. just like remakes in general.

Anonymous said...

Shit.
And they say Tucker wasn't up to the job. What a bunch of wankers.

Anonymous said...

Sheds by a mile. Turkey of the week for Fallon I'd say.

Ant M said...

The DDB French ad's lovely. The Fallon ad takes itself so seriously it makes you want to puke.

Anonymous said...

those sheds bring a far bigger smile to my face that the orange ad can muster. What a master piece.

Dion Hughes said...

arghhhh. i've been shed-rolled.
and orange-rolled for that matter.

Penny said...

I think it's lovely.

It aims to get people feeling something when so much work these days is is emotionally bankrupt visual-wank.

It's a bit long though.

Anonymous said...

If there was any justice, sheds would win a black pencil.

Anonymous said...

I am sad because looks like the future isn't quite so bright anymore.

Anonymous said...

i am the places i go to with mates...

So -

Burger King.
Old pub
The Local curry house?

i preferred the future's bright to be honest. much nicer image.

and i am my mum...?

- now that opens up a whole new debate.

Anonymous said...

Did they edit the line 'I am desperate to get every aspect of my life into this commercial (including work for business users) because the account men couldn't sell it otherwise.'
Shame.

Anonymous said...

Well it's better than anything Tiger Savage has done this millenium. But it's still a pile of cheesy poo

Anonymous said...

"I am a cunt"

Anonymous said...

Did you see Tiger with her bangers out on the front of that creative mag last week? She'd been retouched to fuck, but I still wouldn't mind a go.

Anonymous said...
This comment has been removed by a blog administrator.
Ted said...

It so 90...

Anonymous said...

about 60 seconds too long.

Anonymous said...

pmsl at "i am my mum"

Anonymous said...

All those who think this ad is shit are just sour grapes.

It's deep, it stirs up emotions, it has interesting cinematography and I sincerely believe anyone can easily relate to it. How have you done that could stand next to this lovely crafted piece of work?

I'm referring to Sheds, of course.

Anonymous said...

Pretentious as fuck!

Anonymous said...

1:28

you made a shit ad. deal with it.

it stirs up fuck all.

misses the mark completely.

looks nice though

Anonymous said...

i am mercedez-benz.
i am orange.
i am confused.

Anonymous said...

anon 1.54
woosh - think you may have missed the gag there.

Anonymous said...

Why no double barn door shed and a link to screed foundations. Serious oversight

Anonymous said...

Anon 1:54 PM,
Just read it again,
think it over the
weekend and comment
again when you get it.

Best.
Anon 1:28

PH said...

To summarise:
Everyone rates Rainhams.
Just me and Penny like the Orange ad.
What do you think of it Scamp?

Anonymous said...

I'd wank in your hand and throw it at her.

Anonymous said...

i am a thirty-something failed creative. I have a moustache, a borrowed accent and deep sense of insecurity from not being nearly as good as the argentinian bloke down the corridor.

Anonymous said...

Scamp's swimming against the tide
in a sea of jizz.

Three from forty odd posts so far

Anonymous said...

is that tony mctear's orange ad? isn't he looking after that account now?

Anonymous said...

Noam Murro shot it... (the orange ad)

anyone know who the creatives are?

Scamp said...

Now that all the ads I watch, I am watching on the internet, I have a very simple way to gauge how much I like something: how many times I watch it. So far the score is Orange: 2, Sheds: 5

Anonymous said...

I agree with scamp, the sheds wins, for one reason, I've heard people looking at the website all around our agency today.

And If I lived in Rainham, which I certainly do not. I'd be down there buying a shed this weekend. With regards to the Orange ad, I'm sticking with O2.

spartacus said...

That Orange ad basically says, what? Use the phone occasionally? I guess it beats Vodaphone's 'don't even use the phone, do cartwheels or live your life like groundhog day for no discernible reason'.

By the way, BT could have got away with this ten years ago. Today it's a lazy strategy that can't possibly do the job for one mobile SP over another. Irrelevant wallpaper.

By the way, I am Spartacus.

Anonymous said...

"No. I'M SPARTACUS!"

Anonymous said...

NO! I'M SPARACUS!!

Anonymous said...

i am ...not doing any work. Like the rest of you twats.

Anonymous said...

I am what I am...I'm Popeye the sailor man!

...and this spot is shit! (TOOT TOOT!)

Anonymous said...

Anon 2.40 - Seagulling is the term you are looking for.

James - Sadly I am probably pick of the sodding week (although I've sent Sheds to Campaign in the hope that they will see sense).

Anonymous said...

I am seriously pissed of that you are not writing ads Scamp.
I am looking at a book better than yours (With a reel)
I am going to fire you
I am your boss!

Anonymous said...

Rainham Sheds is awesome. Quite an array of sheds they have too. They could probably accomodate a wide variety of budgets.

the orange thing is woefully awful would-be anthemic UK corporate poo. there isn't even a story. it's nauseating.

btw, the song is "It's rainham sheds" not "it's raining sheds". that would have been stupid.

Anonymous said...

thanks for clearing that up

Anonymous said...

no worries. glad to help.

Anonymous said...

are the last two comments from a scriptzophrenic (yeeeeeeeah i can spell)

Anonymous said...

I think youre all being a bunch of whiny ad ppl. Ask yourself: Does it set out what it was meant to accomplish? I'd say yes. Does it resonate with the consumer? Again I'd say yes.

BUT...

It IS too long.

Anonymous said...

Whiny ad ppl?
And what are you if you're on this blog complaining? Probably the same as the rest of us, except a little more self righteous.

emilysadd said...

Rainham sheds wins handown, much more engaging. I feel let down by the orange ad, too cosy bllllahhh

badger said...

christ_that geeza looks like me (ish)


badger_off to buy a shed_despite living in a flat.

Anonymous said...

yawn yawn yawn - impeccable production values but underneath a little too smug, self important and lacking charm. Good try.

rhayter said...

I can't believe Murro shot that. It's utter toss.

You'll be telling me The Mill did the post on Rainham Sheds next.

Aaron said...

Sheds is good, but is it as good as this: http://www.youtube.com/watch?v=AC0sR5_NTFo

Anonymous said...

>>>>I think youre all being a bunch of whiny ad ppl. Ask yourself: Does it set out what it was meant to accomplish? I'd say yes. Does it resonate with the consumer? Again I'd say yes.

BUT...

It IS too long.>>>>


we are a bunch of whiny ad people. you are stupid.

Anonymous said...

this blog is fun

No More Suits said...

Do you think Rainham used in-house creatives?

Steve said...

No they didn't. Juan Cabral made it.

Anonymous said...

Steve, sorry but I have to correct you. Juan saw an obscure Canadian video of the same kind of thing on YouTube. Then he made this.

Sam Roberts said...

I found myself spontaneously singing the Rainham Sheds song this morning on my bike to work for what it's worth. Still waiting to Tesco to release their version to the tune of D-I-S-C-O...

Anonymous said...

A Tesco D-I-S-C-O song? Brillant! I'm waiting for the brief so I can unleash my version of Oasis' 'Lidl by Lidl'

Trott would be so proud.

PH said...

Hang on.
I've already thought of the next Lidl campaign.
'Every Lidl helps.'

Anonymous said...

Aaron - that is genius. Do you know who directed?

Anonymous said...

Anon 12.16

Frank Budgen

Anonymous said...

I don't think Juan Cabral made this as he is not the CD on Orange, I think that role belongs to Micha Walker - I may be wrong, but I think I am right.

Steve said...

You're correct, Juan didn't do the Orange ad.

He did Rainham Sheds. And it's the best work he's ever done.

Anonymous said...

Micah Left ages ago, so I don't think it's him.

I too could be wrong.

Phil said...

In answer to the original question, I haven't even watched the Orange ad, but the answer is no.

mihai said...

I prefer an honest side by side demo from early 80s

Anonymous said...

Can we go back to talking about how shit the Orange ad is? It's really shit.

gorilla said...

You don't understand: it's the new naif

Anonymous said...

at least you can tell who sells what...

Anonymous said...

I've had the IT'S RANHAM SHEDS song in my head all morning. The sign of a good ad?

Mark Ready not Reddy said...

Simon if you consider this Orange toss a good ad, no wonder your campaigns win shit at awards.

Scamp said...

Oh but the awards season is still young, my friend, still young. Thanks for stopping by to slag me off. Be sure to come back and say something nice if I do win something!

Anonymous said...

Pretty sad film.

When Fallon, Orange and Noam Murro team up you expect something innovativ or beautiful.

In the end this looks like an inhouse motivation video done by the interns.

The print looks somewhat cute.

Lame NEW strategy - Future is bright was such a good one.

Anonymous said...

The Orange ad reminded of this somewhat better
'one 2 one' ad, done by your lot Scamp.
Pretty much the same strategy/execution.
http://www.youtube.com/watch?v=EDzvy9BiW9o

borat said...

wasn't the whisper ad a huge big scam ad? where can you get whisper from?!?!

Olishaw said...

am I sitting in a Orange AGM, waiting for the keynote?

Anonymous said...

Everyone's orange....

http://i-am-orange.blogspot.com/

cheek2001 said...

This is far better
http://i-am-orange.blogspot.com/

jpandtem@googlemail.com said...

oh, i much prefer http://i-am-orange.blogspot.com/

Anonymous said...

absolutely awful. total wank-fest.

Nathaniel said...

I thought the ad was promoting this blog:

http://i-am-orange.blogspot.com/

Anonymous said...

Noam is totally hit and miss with his executions.
This feels cynical, distant and badly cast.
That's his fault.
Numerous directors could have dragged something half-decent out of this.

Anonymous said...

This is the eighth time in my knowledge that the so-called "ubuntu" strategy has been sold to an unsuspecting client by an unscrupulous planner, and the second time to a major telecom, the first being to Vodafone in 2002. Ubuntu is a southern African philosophy based on the idea that "I exist because you exist" and usually taken to imply a profound sense of community that we in the west are no longer in touch with, unlike in Zimbabwe, say. You can see why it's easy to sell to someone who sells phone calls.