Friday, July 11, 2008

Friday Poll - Fallon's Print Work



Fallon created one of my favourite-ever print ads (see above).

And yet recently there's been a lot of discussion as to why their current print work (viewable on their website in the ‘design’ section) is not as good as their TV.

I reckon there are 3 possible explanations:

1) They don’t care about print.
2) They don’t know how to do good print.
3) They are operating a deliberate strategy of putting all the dirty stuff into the print ads – like massive packshots and product information – in order to keep the TV clean and award-winning.

Give us your view. (I’ve taken the liberty of moving comments about Fallon’s print made on a previous thread onto this one).

Also you can vote on those possible explanations, in the right hand column of this blog.

151 comments:

Anonymous said...

Yes Fallons print would be worth a topic. And maybe just maybe scamp you could get someone from fallon to send you their print examples or other owrk that isn't from the stable of one person.

Just like BBH there is always more to an agency.

Because at the moment all your assumptions are made from what you see that gets PR'd or wins awards and/or your own praise for TV spots. You do not see everything therefore lets do this the right way from the outset.

Anonymous said...

Fallon don't even list print as category for their work on the website. They simply have 'film' and 'design'.

I take that as a sign of their disregard for print.

Anonymous said...

Scamp. Fallon are doing a blog on why you can't do anything but print

Anonymous said...

I would believe you but I don't even think they know what a blog is.

Anonymous said...

Now I'd definitely be interested what you have to say about Fallon's shit print work. Even Mr God Cabral's print work is shit. You could even ask Tucker for some insights.

Anonymous said...

I work in a traditional atl agency (not fallon,mother or w+k) and I don't give a shit about print didn't the UK get a grand prix and a few golds in TV?
Shouldn't we be more concerned with the idea?

m

Anonymous said...

I'm afraid the discussion shouldn't be about print but about integrated. And yes, Fallon is good at TV one offs (gorilla, skoda, balls) but that's about it. It's still a one trick pony.

TV golds or not, here's no one doing truly great integrated work in the UK and that's a fact.

I don't know how to compete with Juan Cabral on TV but I know I can beat his ass in all of the things he's not doing simply cos he can't be bothered.

Anonymous said...

If I ever read the name Juan Cabral here or in any other blog I'm going to fucking relocate him to Australia personally.

You're all too obsessed! The guy isn't a genius, he just got lucky! Can you all stop treating him like he's leading the way for all of us?

Anonymous said...

Juan Cabral Juan Cabral Juan Cabral.

Can you relocate me, i'd like to go too please.

Anonymous said...

i've tried to integrate a campaign with fallon. they didn't seem able to come up with an idea that didn't depend on film.

which is fine, i guess, if it's a principle. but it could equally be lack of talent.

here's an idea for a film.

a band of serene white angels playing heavy metal in heaven.

easy. now put it in print.

Anonymous said...

that's the problem with execution v.s. idea and Fallon seems to be execution centered and no matter how great a piece of film is, they've failed miserably to translate the same idea to other media.

I know they don't care. They're happy with their Cannes golds and GP. The question is, aren't they wasting powerful momentum for their clients and themselves?

The other thing is, even at film their success ratio is about the same as anyone else's.

Asda - Shit
Ask - Shittiest of them all.
Budweiser - Shit
Eurostar - Shit
Grazia - Shit
More Than - Shit
Orange - Shit

Cadbury - Brilliant
Skoda - Brilliant
Sony - Brilliant
Velvet - Good.

Anonymous said...

Ah come on. Budweiser isn't shit. It's pretty watchable. I'd say good - and Asda is not shit either - it's ok. Morrison's is the shit benchmark there. Orange is good even if the new spot isn't a great one although Vodaphone and now possibly even T Mobile is making better stuff. Agree with you on ask and more than though and their print is genrally lazy - but overall Fallon is still the best agency in town right now.

Anonymous said...

Is it? Really?
DDB was second in the world at Cannes.
Shouldn't that make it the best in town?

Anonymous said...

Fallon has broken the mould for Cadbury and Sony. While I respect DDB a lot it does nice Cannes friendly print which is why it does well there. And i dont work at Fallon. Do you work at DDB?

rhayter said...

The print for the Sony Bravia 'paint' campaign was rather nice.

Anonymous said...

No, I don't work for DDB I'm really tired about listening to people saying Gorilla changed it for all of us. That's not true.

Just think about this, A black pencil goes to Johny Ive for the iPhone. That's culturally ground breaking. Then a black pencil goes to a Gorilla playing drums, it's funny, granted but what am I missing? So it doesn't show chocolate, so? It's the emperor's new clothes or me. Juan has acknowledged it was merely a fluke, an idea he had for years and he just shoehorned it into a brand. How's that remarkable? how's that the future? Juan couldn't even follow his own strategy with Trucks.

David Droga or Alex Bogusky, those guys now what they're talking about. That's the future.

Anonymous said...

Anon who doesn't work at DDB. You're in a minority mate. Look at the public reaction. Look at cadbury sales. Look at the awards fallon has won. Look where the majority of bright people coming into the business want to work. And look at the imitators that will surely follow soon

Anonymous said...

i thought Ed Morris' Private View comment might be a discussion topic on here today.

what does everyone make of that?

Anonymous said...

god i wish the agency i worked for had a blog worrying about why its print was shit compared to its tv.
our print's shit.
our tv's shit.
and our creative director's a selfish cock.
poor old fallon.
Rich and andy used to do the best print around (as well as tv, posters etc.).
i'm sure it's just a blip.

Anonymous said...

anon 10:58

trev's on the poster jury for the campaign bigs, you work it out.

Anonymous said...

Still not worthy of such a level of bum licking though?

Anonymous said...

I don't know, if your bonus's were tied to awards...

Anonymous said...

The average bod on the street will very rarely talk to their friends about 'that great new print ad' they saw on a billboard. When I tell people I work in the industry, the first thing they talk about is tv. Never do they mention an ad they saw in the paper for Skoda. That is not to say the ad isn't great - we know how well crafted it is, but it's not as enjoyable to look at to most people. Annoyingly, the first ad they bring up (recently) is the gorilla. And before that, Cog, and before that, Surfer and so on.
I'm not saying that print is dead, but for the average consumer, they are going to talk about the new Honda tv ad, not the Economist press ad.
Shame, but true.

Anonymous said...

It's not a shame.

TV costs much more than print, so it's great that people actually pay more attention to it.

Anonymous said...

Maybe Fallon should consider employing Tiger Savage?
She used to be great at print and needs to do some work before she gets savagely torn apart by us industry tigers at the next awards do. (How ironic.)

Anonymous said...

Just for the record, DDB London won a lot more at Cannes for TV than it did for print - gold, silver and three bronze (TV) vs 2 silver and 1 bronze (outdoor)

I now feel both like a saddo and a pedant. Ho hum.

Anonymous said...

anon 10.58
Bit disappointed that the bloke from Dare did the old 'a TV ad, how quaint' gag.

Anonymous said...

Yeah, that Ed Morris thing was so weird...I'm thinking maybe it's an in-joke or something? You'd never seriousy big up an average place like BMB like that. It must be a joke.

Anonymous said...

Lunar's gone mad, too.

Must be something in the water...

jpandtem@googlemail.com said...

I'd go with option 3 as far as the Fallon thing goes. Generally I watch things in the hope of being entertained, but read things in the hope of being informed.. so that works for me I suppose.

However, please can someone explain how the iPhone is 'culturally groundbreaking' or even worthy of a black pencil?

Ted said...

Is it so outstanding the Skoda ad?

Vote for you best copywriting for print, on Disbanded blog-

Lunar BBDO said...

The iphone is culturally groundbreaking and worthy of a black pencil because it is a piece of design which married form and function in a beautiful, user-friendly way which worked brilliantly.

Then the world gave a huge, great throbbing shit about it.

I had a chat with someone at Fallon about their print output yesterday. I'd paraphrase his answer by saying that they do indeed give a shit but perhaps the things about which the shit is given are wider in scope than their conventional print output.

I hope that's crystal clear.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

Crispin don't do good print (and rarely do good tv) but they do good ideas...

fallon should be worried that they aren't doing anything worthy of integrated awards.

Thats a much bigger fault if you're emant to be one of the best agencies around

Anonymous said...

Ok scamp, leaving out the rudeness.
Is the harley street ad one of yours?
Or is it by one of your young teams whose sensitive eyeballs must not see mean comments about their work?

Anonymous said...

I'm afraid it's not crystal clear and just a bad justification for lazy print.

About the public not commenting on print campaigns. I do remember papers reporting members of the public STEALING those Harvey Nics bean/cat/toilet/etc prints off the tube. Talk about something people like.

About DDB's winning more lions for TV than Print. That's only because the fucking scam. Just look how many things DDB had shortlisted. Why is DDB 2nd in the ranking and Fallon's nowhere to be found?

Jeremy Craigen has always put a big emphasis in Print. He reckons it is more likely to get away with award winning ideas in print than TV just because there's less people and opinions involved. When you do TV, there's wankers everywhere trying to add their 'magic touch' to the idea.

Flintham does have a brilliant print pedigree and it makes me wonder why is he comfortable with losing so many opportunities to do really good stuff.

I heard Wankacabral once refering to posters as 'pollution'. He's actually right, those cadbury posters are fucking awful.

Anonymous said...

2:17 PM Dude,
You're right about Fallon's lack of integrated work but I don't think it's because of their ideas, it's just because they're lazy.

Stuff like Skoda's 'Full of lovely stuff' wouldn't work as an integrated idea but Cadbury's 'Joy' and Sony's'Colour like no other' has so many possibilities and what did they do? Nothing.

But then no one is actually doing it in London, mate. Wiedens maybe but that's it.

Scamp said...

The Harley Street ad was created by one of our teams here, and CD'd by myself and Scowling A.D. We're very happy with it - a cast shot but with style and wit. Think how dull most cast shots are, e.g. film posters.

Anonymous said...

Scamp

Are you saying that you have seen most of fallons print work and that you are only interested in print that has won awards? because that is what the assumption is which of course would be flawed. As there maybe a lot of good print that hasn't been entered for various reasons or seen.
I find it a little odd you can generalise so much when most of the PR out of there is for one person for the same thing. Can you ask someone from Fallon?

Scamp said...

I am saying that I have seen the print work on their website, and it's not as good as their TV.

Anonymous said...

Still, a big chunk of their good work is because of Juan. Other than that we have Skoda.

To put it into perspective DDB's awards came from lots of different teams. It's not Justin & Adam anymore.

I'm not a mathematician but I reckon more than 5 people work at Fallon. Question, what are they doing? I guess it's just how it is, 90% of all advertising is crap even at Fallon.

Anonymous said...

Fallon is probably the best agency in London right now next to Weiden and yet you are trying to pick them apart. Trying to find flaws because the success is discomforting. No agency scores 100% on everything they do. There are realities at play. Their print may not be at the top right now, but so what. The same thing could said about every agency. I can name a few things your agency just did that aren't quite up to par with what it's capable of.

Scamp said...

That's a bit unfair. I'm not trying to pick them apart because I'm jealous - I'm an open admirer of what they do. I just think it's interesting that their press hasn't been as good as their TV. And if there's a deliberate strategy at play, as I suspect there is, then it's even more interesting. Isn't it?

Anonymous said...

Just hope that 'strategy' is a bit more clever than the one they used for their Ask.com's campaign that people so widely despised.

Wait, maybe they just wanted to create the same effect than Gorilla just backwards. Clever.

Anonymous said...

Sorry, what has Wiedens done in the last year that is really good.

Or even 'good'?

No trying to hate, just think their rep is beyond the work and has been for a while.

Anonymous said...

Well they did hang some socks around their block or something. That has to count, right?

Anon 3:15 PM
What was that about ask.com?

Anonymous said...

The Tate posters recently won a Cannes Grand Prix in 2006. And a different Tate integrated campaign won a One Show Best of Show a year or two ago. That seemed to include print and posters. They certainly weren't TV spots.

Maybe it's not that they sacrifice print for TV, but they sacrifice getting into Archive for a cohesive campaign.

Anonymous said...

Ask.com? It's nothing really, you might have seen it on the tube last year.

A campaign some loser did at Fallon and ended up backfiring and now as a hate fan club all over the web.

Here's the Wall Street Journal slagging off the campaign:

http://w3t.org/u/7y17


So let's just say they look very strategic to me, Scamp.

Anonymous said...

3:31 PM
Good point but it wasn't because of that. It was because Tate didn't have the money to do TV. They were forced to do that.

Anonymous said...

Not all agencies put all their work on websites. I have heard there are a lot of great creatives (that are not gorilla boy) at fallon doing good print work. So scamp...Why not ask someone at fallon and end this once and for all?

Anonymous said...

Fallon seem very innovative in the way they do TV. Would love to see how could they innovate other media.

I think this is what this thread is about.

Anonymous said...

does the fact that several people have asked for Fallon to contribute to this blog and they haven't indicate

1. that they're not very interested in the web?
2. that they are not very interested in what anyone else thinks about them?
3. that they are all very busy working.

maybe we could have another poll?

Anonymous said...

3:39 PM
It's easy, mate if they'd be doing great print work it'd be all over London. It isn't. All they use are stills from telly.

I checked the website and I quite liked that Old Speckled Hen campaign but that's about it.

Scamp said...

Yes. Come on Fallon creatives. Tell us what the story is. Anonymously of course.

Anonymous said...

1. that they're not very interested in the web?
Not true. Juan is very interested in You Tube.


2. that they are not very interested in what anyone else thinks about them?
Not true. They wouldn't enter any awards like St Lukes.


3. that they are all very busy working.
Possibly true. On You Tube.

Lunar BBDO said...

I saw a new Tate Tour poster on the tube a couple of days ago. I was (honestly) enjoying it so much that I was pissed off when the train arrived.

My Fallon friend told me that it wasn't written by Juan.

He also told me their website is not really kept up to date.

Anonymous said...

I had an interview with Flintham last year - and before anyone jumps to the conclusion that I'm bitter, I can assure you I'm not.

I handed in my book, he told me plainly, I'm not interested in posters, let me see your reel.

Is that crystal clear for all of you?

Anonymous said...

LosersBBDO is obviously trying to get a job there. That "Instant Critic" has only a couple of good jokes for a 500 words ad.

Their website is not up to date? To the guy who asked if they care about the web, there's your answer.

Anonymous said...

3:17 PM

Ok so it wasn't in the last year but W&K pretty much cleaned up with the Nike 'St Wayne' print work.

Anonymous said...

Two years old and shit.

Anything else?

Anonymous said...

I liked the new Tate stuff. it was better written if you ask me.

M.

Anonymous said...

Anon 4:25 PM
2 years old and shit.

(Sorry to repeat that comment it was REALLY shit).

Anonymous said...

Yeah.

What was the big fucking deal about St Wayne?

An idealess image that's actually a bit shite.

Let's all wank ourselves blind.

(2 years old and shit).

Anonymous said...

Ok, that Tate advert is actually good.
Now, 1 good print ad in 2 years.

That has to be a feat.
For Grey.

Anonymous said...

Anyone want to give their print award to Fallon to melt down to make the Fallon name plate?

http://youare.fallon.com/

Anonymous said...

What a narrow view of print. Does it have to be a visual joke every time to be appreciated? Going by their website alone, I'd say simply the re-design of the BBC radio idents is more impressive than what most have done.

Anonymous said...

Oops.... I smell a designer

Anonymous said...

"In a result that has shocked even the jurors, not a single UK agency has won a Press Lion of any colour, despite entering 293 submissions."

What are you all going on about? None of us are any good.

Difference being that, while their print is shit, they go off and win 5 film lions and the Grand Prix.

Anonymous said...

4:49 PM
Yes it is. For Rapp Collins.

Anonymous said...

5:00 PM
We're all shit at print, right but then Fallon is abysmal for not even trying.

Anonymous said...

Funny. Reading the US Wall Street Journal today. And there is a front-section picture of a Sony print ad with the headline "Sony Going Global with Ad Strategy."

I bet they are very disappointed, though, that it wasn't Archive's ad of the month.

Anonymous said...

To whoever said Fallon is kinda like the new BMP. You're still talking shit mate.

Fallon is not BMP. Juan is not Webster. Period.

Anonymous said...

5:13 PM, What the fuck does that has to do with Print? it's a still from the tv ad and it only goes to show they haven't got a strategy, they only have photos of coloured bunnies to use. That's the 'strategy'.

Anonymous said...

The point (from 5:13) is that, with Sony at least, they seem to have a larger idea that seems to be working for them and for Sony. That their strategy of matching print and TV works globally better than regional one-off print ads that win (or, as is the case, don't win) awards.

Anonymous said...

print simply doesn't have the cultural importance it once has. fallon is right not to place too much emphasis on it. outdoor is still important though.

Anonymous said...
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Anonymous said...

5:28 PM Ok, their outdoor work is SHIT. Satisfied?

Anonymous said...

when you have an idea as powerful as say, gorilla, your print becomes a picture of a gorilla sitting at drums. sometimes it really is that simple. and to overthink it is stupid and wrong.

Anonymous said...

I agree with anon somewhere above - Alex Bogusky makes Juan Cabral look amateur... Crispin, Porter + Bogusky is amazing...

Anonymous said...

Gorilla is not an idea, don't call it that. It's just a gimmick if anything. It never was intended for Cadbury, Juan just shoehorned it into that brand. Good things to those who wait is an idea, Small but strong is an idea, No evil is an idea. All of them had good tv, and good print and even good digital.

A gorilla playing drums is just a gimmick.

Anonymous said...

previous anon,

gorilla is a great idea. and it was a huge hit with the viewing public. maybe you should call them all up and tell them they shouldn't love it and they're wrong.

if you want to remain stuck in the 70s that's your right. times is changed.

Anonymous said...

Gorilla isn't a gimmick - but neither is it an idea. Its a truly great execution. the idea is 'a glass and a half full of joy'; and Fallon's problem is executing that idea again as well as they did it the first time. Trucks didn't do it.

Nice problem to have though

Anonymous said...

Anon - 5.41
And that's all it needed to be to win award after award, and get every single consumer in the country talking about it.
Call it what you like - gimmick or whatever, but it worked.

And using an image from the TV as print just makes the viewer remember the ad - maybe turn to his mate next to him and start talking about the tv ad. That's why Fallon do it that way. They do stunning tv ads (in my opinion) and refer people back to it with press. It may not be the way you were trained and may not be as well crafted. It's pretty lazy and cack handed in a way, but it works.

Anonymous said...

I guess they are significant no matter what. Cause if their work were shite, there wouldn't be a post with over 80 comments about it.

Anonymous said...

fallon is making the biggest impact on the culture. by far. their work is rocking the proverbial house.

criticising their print is small-minded and pedantic, frankly. nobody gives a shit.

Anonymous said...

except all the above, dumbass.

Anonymous said...

fallon is making the biggest impact on the culture. by far. their work is rocking the proverbial house.

criticising their print is small-minded and pedantic, frankly. nobody gives a shit.

>>>

everything i said above is not a matter of opinion, it's a matter of fact. to focus on their print output is to miss the big picture entirely.

what's next, criticising fallon's office space? the comments above are largely reflective of the UK ad industry obsession with the past. print is over. wake up.

Anonymous said...

Oh dear. You don't know what a fact is.

You can look these thngs up in dictionaries, you know. Or if you're a bit thick just pop it into Google.

Anonymous said...

They suck in print simply because I don't work there.

No, now seriously, have you noticed how the Argentina always in print? Compared to their TV output, of course. Sort of like Fallon. I wonder why.

Anonymous said...

10.41 anon,

You are wrooioooooooooooooooooooooooooooooooooppoopoopooooooooopooopooooooopooong!

Anonymous said...

anon 10.41,

you are wrooooooooooooooong!!!

jpandtem@googlemail.com said...

what is this, anonymous-world?
what are you, cyber-fannies?

Anonymous said...

OK: 'nobody gives a shit' is not a fact because, evidently, people do give a shit (see above). Even if they were all lying, I give at least a small shit.

That means I'm not wrong.

It also means you are wrong.

Anonymous said...

we have done something right over at fallon towers. look at all of you squabbling. x

Anonymous said...

we? that's a bit pretentious don't you think? unless you're the quiet argentine which i find very unlikely.

Anonymous said...

If there was anyone that could improve their shitty print output, it had to be Adam Tucker and he got sacked. That's how much they care.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

sorry forgot to add, bovill, allison,akesson and mankovsky but again, I doubt you're one of them.

You're probably just a junior with delusions of grandeur.

Anonymous said...
This comment has been removed by a blog administrator.
john woods said...

In 1996, the London club Ministry of Sound approached BMP to create a campaign not supporting, or sponsored by, any political party, to encourage young people to vote in the upcoming election. Flintham and Mcleod created one of my favourite ever print ads "Use Your Vote as you know he will" . For my money it's as good as 'Labour Isn't Working'.

The 'Drivers wanted' campaign for VW was not bad. 'This one goes to 11' for the VW turbo comes to mind, especially as it uses a line from a great movie.

Oh and I'm sure you'll like this one Scamp being a city fan (you'll be alright now that a mighty red is in charge!), ''66 was a great year for English football. Eric was born' by Rob Jack and Paul Shearer whilst at Simons Palmer before it imploded.

Anonymous said...

hey anon 1:53 you are probably one of those people as you fail to mention anyone else in the dept. 4 creatives do not make a dept.
Lets get someone else at fallon to comment. scamp i suggest you send em a mail and ask for a true comment. and not from the fame grabbers there, someone that they have hired that does know whats going on. As a matter of fact scamp that would be more interesting--can you ask a creative there that hasn' got over inflated PR (so not juan or others mentoned here) to comment? surely there are others in their dept? I think there is a big dept there no?

Anonymous said...

oh you mean one of the losers?

Scamp said...

All right, all right, I'll ask someone. For Christ's sake, who do you think I am? The Sunday Times 'Insight' team or something?

Anonymous said...

I would agree on your explanation #3, Scamp but I fail to see how stills from the tv ad with tiny, almost unnoticeable product shots -see bravia or walkman- is leaving product info for print. I just don't buy it, sorry.

Anonymous said...

do i have to point out that the role of print has changed drastically over the last ten years thanks to the interweb? print has lost its importance in the culture and become a minor supporting player. doing great print is like making great buggy whips. what sensible modern agency would hang its hat on that?

and a glance at the recent campaign print awards will tell you that nobody in the UK is doing great print. it's all lifeless planner-y design that isn't going to excite anyone.

Anonymous said...

I've hurt my leg. Oooyah!

Paul said...

The Eric Cantona 66 ad was written by Giles Montgomery and art directed by Andy McKay. During Palmer and Denton's time in charge. Way before Shearer and Jack. Pay attention at the back

Anonymous said...

look, why on earth would you think the flintham guy would give a flying f**K about print?

in case you haven't noticed, print is duuuuull. it just is. it's boring to do it even. it moves like molasses. and then no-one gives a s**t about it anyway.

so if i'm in his position what am i going to care about? labour-intensive endlessly being tweaked print OR cool film and the internet?

hmmm...

Anonymous said...

They know to do prints, I´m sure. I think that this print is a portion of a strategie (it can be good o bad) they aren´t new in this business. If they decided to do this art in the print, it will be a explanation

Anonymous said...

When was the last time you heard anyone talking about a press or poster ad down the pub?


It don't happen, muddafudders.

Anonymous said...

1. Fallon are more interested in cool film and the internet?

Fuck off. Fallon don't know what the internet is or how to use it. Gorilla's popularity on you tube was up to other people. It never was Juan's idea. He picked a fucking awful song and people just replaced it with something more convenient. Is that genius? Don't think so.


2. I don't recall anyone talking about a TV ad down the pub either. Not even gorilla. People have better things to talk about. Still, I remember that Harvey Nics beans,etc being talked about by punters.

So if no one talks about print anymore, it's not down to its unpopularity, it's because of you idiots should be producing stuff worth talking about -which you obviously aren't.

Anonymous said...

I saw 2 print ads from fallon during in Saturday's Guardian.

First was a fake front page which had a double spread on the opposite side. It had some muppets or something and then a tree to write down stuff that makes you who you are. Boring as fuck.

2. A still from 'Foam' advert that actually contradicts the tv ad. It wasn't a very sharp picture. Copy reads: "The world's smallest full HD camcorder". Anyone knows if David Abbott is freelancing at Fallon?

So there you have 2 double spreads and a full page wasted. If this is the 'Pollution' senior cabral is referring to, I have to agree.

Anonymous said...

"you idiots"

talentless client or failed ad creative.

you decide.

bellwhiff.

Anonymous said...

I HATE FALLON I HATE FALLON I HATE FALLON I HATE FALLON I HATE FALLON. IF I LOVED THE BRIEF IM WORKING ON AS MUCH AS I HATED FALLON I MIGHT CRACK IT.

Anonymous said...

why do you hate fallon?
they're just doing their jobs.

Anonymous said...

I HATE FALLON I HATE FALLON I HATE FALLON I LOVE SCAMPBLOG I LOVE SCAMPBLOG I LOVE SCAMPBLOG ITS THE FALLON HATERS CLUB

LETS ALL HATE FALLON AND WHILE WERE HATING FALLON THEY CAN DO SOME MORE GROUNDBREAKING WORK AND WE CAN HATE THEM EVEN MORE.

ITS A WIN WIN RELATIONSHIP

Anonymous said...

>>>Fuck off. Fallon don't know what the internet is or how to use it. Gorilla's popularity on you tube was up to other people>>>


Uh, it generally is up to other people to make something, even something from fallon, popular.

Anonymous said...

what i meant is fallon did nothing directly to channel the ad for internet. They did try to do that with Trucks providing 'exclusive footage' from the ad for people to use but no one (that I'm aware of) actually cared.

Anonymous said...

"People ask me, 'Why bunnies?' and I just say, 'I don't know - maybe it's because they multiply' ... There's no reason or logic to it!"

Same principle applies to everything he does, apparently. So I'm with those who think their success is nothing but a fluke

Anonymous said...

More brilliance from 'fearless' Cabral (does anyone actually calls him that) in Media Guardian 100.

"The three were shot very similarly and I like that they're part of a trilogy"

Three, trilogy. Genius. Why don't we give the man an MBE?

Rob Mortimer said...

That said, their new Orange ads are far better in print than tv.

Anonymous said...

are they?

Anonymous said...

"what i meant is fallon did nothing directly to channel the ad for internet"

gorilla was seeded on the net by hyper, fallon's digital arm, it was recut with different music and reposted and sent to youtube bloggers spurring people on to do their own versions and send them back all helping the gorilla become part of the online consciousness.

Its a fucking great ad that was very cleverly launched.

you clearly have no idea what your talking about.

Anonymous said...

what i meant is fallon did nothing directly to channel the ad for internet. They did try to do that with Trucks providing 'exclusive footage' from the ad for people to use but no one (that I'm aware of) actually cared.>>>>


fallon did nothing to channel the ad for the internet? they put it on TV didn't they? the best possible thing they could have done. that's kind of how it works.

Anonymous said...

It seems to me that everything coming out of Fallon at the moment is pretty similar.... i.e big, ethereal tv spots from ideas which aren't campaignable (in a 'Small but tough' DDB way) and consequently you get rubbish print from them.

Fallon's print used to be very good... Skoda, Ben & Jerrys and all Rich and Andy's old stuff... but now they seem to be in a rich seam of big TV spots.

Anonymous said...

1:34 PM. YOU have no idea what you're talking about. Hyper didn't seed shit, and they didn't send anything to bloggers. It was all spontaneous and anyone who try and credit themselves for that are fucking lying. I dare you to contact any of the people with spoofs of the ad to corroborate what I'm saying.

Anonymous said...

spontaneous is more of a result than seeding (urgh) though eh

Anonymous said...

For the lovers:
Do you think that by licking fallon's arse Richard or Juan are going to hire you? hahahaha.

For the haters:
Do you think that by complaining fallon's print output Flintham or Cabral are going to change anything?
hahahahaha.

you're all idiots.

Anonymous said...

2:03 PM
It might be but no one can take credit for it.

Anonymous said...

1.55pm

ok if it will help you sleep easy at night you can believe that I'm making it all up and so is everyone at Hyper and you are right and fallon are shit and gorilla was a complete fluke there was no re-editing of the gorilla ad and re-seeding done internally at all.

If the truth hurts bitch, close your eyes and pretend its not there.

Anonymous said...

Oh my god, if you can't find it in yourselves to appreciate what's good about 'Gorilla' and 'St Wayne' then you should put down your pens now and stop polluting the rest of us with the mind numbing rubbish you obviously write which purports to have an 'idea' in it.
Gorilla captured the imagination of every person who watched it. That's why the radio shows and TV programmes for weeks after talked of nothing else.
St Wayne made the front page of almost every national newspaper the day after it went up on its one and only billboard in the whole country.
If you need to be told what makes those bits of work good then this business has addled your brain. You will clearly never think big enough to do anything that people outside advertising will even notice, let alone will connect in any way with. You are beyond hope. You deserve to work in the agency you are at and I would imagine the next recession will finally find you out, hopefully once and for all.

italiano medio said...

Scamp, I have the answer to your post's original question: Fallon is doing weak press ad, because their main objective is doing primary "emotional" tv ad, thanks to a "caliente" and music driven creative as the argentinan guy. Press, especially UK press,is instead very cerebral and witty but not emotional, nor simply talking to your heart in a candide, naif way like the stuff they seems so good at doing on the telly

Anonymous said...

Anon 2:20...

St Wayne is shitissimo.

Suck it up.

Anonymous said...

anon 2:20 is right.

Anonymous said...

If Fallon start doing good print, will the next blog be 'Yeah, but they can't do Virals'? And say Fallon start doing good virals will the following blog be 'Sure, but they can't do online'?

If an agency did everything brilliantly, you'd still get some jealous twat from Smees or somewhere blogging "They can't do Z-Cards". You can't win. Hilarious to watch though.

Anonymous said...

st wayne made evry front cover, because it was wayne rooney - not because it was a good idea. if you put amy winehouse in any ad currently, it'd be everywhere

Anonymous said...

Scamp please post something new this is doing my head in.

Anonymous said...

When Fallon started with Tom McElliggot did some of the best print of all time ( Porsche )

Anonymous said...

Scamp, maybe instead of waiting for Fallon creatives to respond, you should ask everyone who is slagging them off to post all the great print that they've done this year. That way we have something to compare to the work on Fallon's website.

Anonymous said...

anon. 3:03,

ten out of ten for mentioning Smees. you win.

Anonymous said...

NO COMMENT.

Anonymous said...

Anonymous 3.22.
Did you do that new David Beckham ad selling pens? It's rubbish. Even though it's got David Beckham in it. No newspapers are clamouring for that iconic image where he takes the pen and writes with it. Sorry to break it to you. Keep trying though.

LADY PATRICIA CAKEBREAD said...

I reckon you're all a bunch of pricks.
Come down to Wolvercote Road, SE2 and let's have a proper argument. Bring your girls to hide behind.

And if you're all so good, you too Scamp, why don't you get jobs at Fallon and stun the world with your print genius (like anyone gives a toss anyway). Plastic wankers. Name a time and bring some thread so you can wear your teeth home as a necklace.

And for you knobs referring to the man as 'WANKABRAL' have you met him?
and did you get turned down for the job?
stop hiding behind your laptop and meet me in Fallon's reception. I'd love to see you say that to his face. C U Next Tuesday Slags

Anonymous said...

LADY PATRICIA JUAN WANKABREAD,

It's so obvious you're just a junior nobody with delusions of grandeur or just a charlatan.

Do us all a favour and go back to your 2x1 dish soap ASDA brief.

Will Hicks said...
This comment has been removed by a blog administrator.
Anonymous said...

Anon 4:15 PM

'Scamp, maybe instead of waiting for Fallon creatives to respond, you should ask everyone who is slagging them off to post all the great print that they've done this year. That way we have something to compare to the work on Fallon's website.'

Too damn right!

Anonymous said...

that's an excellent idea, previous anon, why don't you start off things?

Mayday said...

I heard Fallon have blocked this website from all their employees.
Maybe that's why they haven't responded.

Anonymous said...

i heard fallon employees eat shoehorns for breakfast

john woods said...

Many apologies 8.34 a.m. The Eric Was Born poster was indeed not created by Rob Jack and Paul Shearer.

Anonymous said...

Around 2005 Fallon brought in a new head of art and studio manager from AMV. They immediately set about removing the existing Fallon/Duffy designers and replaced them with more 'advertising' creative artworkers and journeymen freelancers. There's no mystery, thank Elwood & Shelland for the decline in standards.