Last night I was still pondering over something said at our lunch yesterday - why is it that every agency is shit right now?
One possible answer is the lack of start-ups with a commitment to creativity.
The last wave in the UK included shops like Leagas Delaney (that's Tim Delaney in the pic), Rainey Kelly, Howell Henry, Simons Palmer and - more recently - Mother. All great agencies.
The new wave consists of places like CHI, VCCP and DLKW. Very successful business-wise... but their ads smell like three-year old gorgonzola wrapped in a sock.
Plus, no creative start-ups means less pressure on the big agencies to be creative.
Any other theories?
3 comments:
Because no-one's teaching creatives to be aggressively creative and no-one's teaching suits to be aggressively suitish. I don't know if that makes sense but there's a creeping blandness about the business that is dulling the creative edge.
The industry needs a bit of standing-on-the-window-ledge aggression from all parties - and that comes from having a few larger-than-life characters who know exactly what sells to start standing up for the business otherwise we can all bugger off and be stockbrokers; except I couldn't, I'm hopeless with figures.
Very, very interesting point, writer.
In fact I would like to make it the subject of my next post if you don't mind.
we all suck?
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