Friday, May 05, 2006

Sins Of The Planners

OK so we get this brief - for our agency's biggest and most important client - but it's not one proposition, it's three. "Take your pick," the planner says. "This is great for you, you have all these different ways you can go."

Hmmm. I have a way you can go. Back to your office and do your job.

2 comments:

Dalbir said...

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desicreative.com

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Make the logo bigger said...

scamp - sins indeed. On the train home tonight I was ranting like Brad Pitt in 12 Monkeys about the lack of decent briefs in the world. Good to see someone lese shares the pain. Still gotta post about it later though 'cuz it's frustrating as hell.