"No-one's teaching creatives to be aggressively creative and no-one's teaching suits to be aggressively suitish... there's a creeping blandness about the business that is dulling the creative edge... The industry needs a bit of standing-on-the-window-ledge aggression from all parties."
Personally, I always believe you're more likely to get your way if you respect people, listen to them, work with them.
But maybe I'm wrong.
So my question today is a simple one - does shouting work?