Thursday, October 18, 2007

Congratulations Indra Sinha. Although He Didn't Win He Did Bloody Well

Last night, Indra Sinha didn't win the Booker prize (Britain's top literary award) for his novel Animal's People.

But getting shortlisted (he was in the final six) is itself an incredible achievement, and usually the best book doesn't win anyway.

Indra Sinha was one of the top creatives in London a few years ago, working mostly at CDP and mostly on print, before going on to do amazing work for the victims of the Bhopal disaster, and write novels.

I reckon he's the 4th ex-copywriter to be nominated for a Booker, after Fay Weldon, Salman Rushdie and Peter Carey. If you can think of others, do let me know.

Here's the ad commonly considered Indra's best.

This won 3 silvers at D&AD, in 1989.

It is brilliant, and would undoubtedly still work today. In fact... it does. M&C basically nicked the 'could you?' from the headline and made it the endline for the Metropolitan Police's current campaign.

Oddly enough, on his website, Indra states that he doesn't have any of his ads to put up, because after he decided to leave advertising and become a writer, he burnt his portfolio. Sounds like he was quite keen to switch then.

Still, he talks warmly of his advertising days, and the little 'advertising' section on his website is worth a visit, if only to see the poster for sausages... art-directed by Tony Kaye.

We all start somewhere.


Adam Atkinson said...

Probably the most under-rated long copywriter of the past 25 years. He had a knack of taking the argument to the absolute limit, compared with a lot of Tim Delaney's work where you felt like someone should have told him when to stop. Although with Tim, who'd have dared?

Rob Mortimer (aka Famous Rob) said...

Any ad with that much copy has to be brilliant to get read, it was.

Anonymous said...

i remember that "turn the other cheek ad" as a cross tracks tube poster back in the proverbial day. read every word. awesome. it and "i never read the economist" made me want to be an ad writer. glad i did. thanks indra (and dave).