This has been around for a while, but I've only just discovered it.
Very nice piece of work by JWT France, especially when you consider how staid the category is.
And I'm loving the Freudian subtext.
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8 comments:
this is the funniest thing i have seen in ages! (badly exeuted though)
Scamp, I'm really shocked. I hate this campaign sooooooooo much! It's not even executed well. Rubbish of the highest (or should that be lowest) order.
Scamp, Scamp, come on. As a fan of your creative work and of the opinions you usually express on your blog I'm a little disapointed, infact shocked that you actually find this badly written badly executed pile of crap worthy of praise. It's wallpaper, wallpaper from woolworths.
So...at the end, there's a duel to the death between a ninja in nappies and it's father who has shown it no love.
So....the message is is that the man that buys these razors is essentially so insecure, he'll torment his child to the point that it wants to beat the shit out of him. So selfish that he only wants love for himself, and none to share.
That's quite some subtext there. Hey, I'm buyin' them products.
Just a regular father son relationship - I love the bit where the baby farts to propel himself over the fence. Funny but, though I agree with Scamp that it's really reaching in this god awful category, not great.
Interesting post about this over at Nobody Reads Ads:
All I know is that over the last 3 months I have been sent 2 ads by people outside the ad industry - Fighting for Kisses and the Cadburys Gorilla... If people are willing to write an email and forward on a link to an ad that must have had some effect on them... How many Gillette ads with their perfect execution have been emailed to friends I wonder?
That's a looooooooooooongggggg fucking walk for a very short drink.
Gawd, didn't think you'd actually like this piece of crap. Really, really horrible piece of advertising.
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