Thursday, April 05, 2007

Second Life Flooded

Really neat idea this, from Ogilvy.

To highlight the dangers of climate change, they arranged to flood parts of Second Life yesterday.

It's the best use of Second Life so far, I reckon, and a pretty original way to get the message across.

More details here


Giles Rhys Jones said...

hey scamp - thanks for the mention - kate clough & jo griffiths came up with the idea. i have just posted a video of the event here:

Anonymous said...

this sounds like a good thing, maybe it's because it doesnt servce a commercial purpose, it just makes a statement. like it.