Friday, April 20, 2007

The Ad Blog Charts for April 2007

Last month I experimented with basing the charts on links, as measured by Technorati. But I've now decided to go back to my previous method - traffic rankings from Alexa. Why? Well, it's quicker to do, basically. So here we go.

Top 25 Ad Blogs (world
1     (1)AdRants15,547
2     (2)Advertising/Design Goodness  39,910
3     (3)AdFreak40,105
4     (4)Adverblog58,427
5     (5)Adverbox66,788
6     (9)Logic + Emotion86,514
7     (6)Adland89,156
8     (7)Coloribus125,948
9     (10)Jaffe Juice149,095
10   (11)AdPulp177,166
11   (8)Twenty Four198,861
12   (14)Experience Curve208,822
13   (16)Copyranter214,430
14   (15)Beyond Madison Avenue240,175
15   (13)How Advertising Spoiled Me240,363
16   (new)Hee-Haw Marketing289,516
17   (18)Advertising For Peanuts373,899
18   (19)AdScam405,803
19   (25)Welcome To Optimism470,913
20   (new)Hidden Persuader491,690
21   (new)Make The Logo Bigger508,695
22   (17)American Copywriter508,726
23   (24)Ernie Schenck550,625
24   (23)Scamp555,761
25   (21)BrandFlakes for Breakfast632,290

The biggest riser, going up 6 places from 25th to 19th, was Wieden & Kennedy's Welcome To Optimism, a fascinating and candid blog, which this month included their controversial report on the Nokia pitch briefing.

In an exciting new feature on the chart, I've added an ↑ if a blog's traffic has gone up by 20% or more in the past month, and a ↓ if it's gone down by 20%.

Lots of ↓'s, you'll notice.

In fact only one blog bucked the trend and increased its traffic by more than 20% over the month - David Armano's ever-interesting Logic + Emotion.

Is the adblogging boom coming to an end?

Top 10 UK Ad Blogs (world
1   (2)AdScam405,803
2   (5)Welcome To Optimism470,913
3   (4)Scamp555,761
4   (3)FishNChimps650,371
5   (6)Adliterate800,561
6   (new)Living Brands1.01m
7   (9)Beeker1.30m
8   (7)What If...1.57m
9   (10)Faris1.84m
10   (new)Northern Planner3.46m

UK means UK-based. Ad blog means ad blogs not marketing blogs, so that excludes Gapingvoid. Paul Colman doesn't class Life In The Middle as an ad blog and - in the move that shook the blogosphere - Russell Davies has announced he will no longer blog about advertising, so sadly he's not in either. Also, I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next month.


Anonymous said...

Thanks for your ongoing understanding in this matter Scamp, and good afternoon.

Anonymous said...

What about 'The Advertising Agency' and 'why advertising sucks'
and 'wrightoff'

Scamp said...

All three very interesting blogs.

The Advertising Agency is ranked at about 5.3m, by traffic, so wouldn't be in the Top 25.

Ads Suck and Wrightoff are 'unranked' because their traffic levels are not high enough to be picked up by the Alexa methodology.

Though perhaps Wrightoff will go up now he has returned from a long hiatus.

SchizoFishNChimps said...

yay! still there...

Interesting question you raise about the adblog boom coming to an end. I'll be curious to see if future charts show that this is indeed a trend.

A few days ago the famous rob at the-ad-pit recorded the sudden demise of a couple of good ad blogs.

Anonymous said...

Bigger miracle is people who waste time reading whatever it is I post.