Monday, March 05, 2007

World's Wittiest Copywriter?

Saw an old movie over the weekend - Mr Blandings Builds His Dream House - in which advertising copywriter Cary Grant experiences mildly amusing difficulties with builders.

But there's a rather more amusing (for us) subplot, in which Grant is required to come up with a slogan for a ham product called 'Wham'.

The deadline? Well, he's given six months to come up with the idea. That's right, folks, six months.

Second, it seems that no campaign idea or even a visual is needed. Nope, just a slogan. No 360 degree thinking in 1948, no Sir, no way.

And the winning tagline? It springs fully-formed from the mouth of the family's black maid (!)

"If you ain't eatin' Wham, you ain't eatin' ham."


Will said...


KFad said...

Sounds eerily similar to Corrina, Corrina with Ray Liotta and Whoopi Goldberg. Whoopi puts the stunning lyrics, "Who says you shouldn't have instant puddin'?" to Ray's jingle for Jell-O Pudding.

Here's to droppin' Gs like copywritin' millionaires.

Anonymous said...

I found these from Crazy People while searching for the show where Keanu Reeves played some guy doing a Hot Dog porno campaign:

Volvo. They’re boxy, but they’re good.

Forget Paris. Come to Greece. We’re nicer.

Sony – because Caucasians are just too damn tall.

Most of our passengers get there alive. (United Airlines)

copyranter said...

Grant was an adguy in North by Northwest, too right?

Anonymous said...

6 months? Do you not think it's possible that the scriptwriter may have been having a pop? This was not a fickin' documentary, dope.