Thursday, December 11, 2008

Top Ten Virals Of 2008




The Guardian has a neat rundown of the Top 10 virals of the year, including the one above... an ad that ridicules the making of adverts.

How many had you already seen? My score was 5. Shabby.

And did you think they were better than the regular TV ads? I would say yes. There's very little big spectacle here - no giant zoetropes or foamed-up city blocks. But there is a lot of cleverness, and a lot of cheek too.

The standard of virals is going up, as more and more agencies start to do them. However, it's interesting to note that the top two on the list - Wassup 2008 (Charles Stone III) and Diesel XXX (The Viral Factory) - weren't done by ad agencies.

21 comments:

Anca said...

And then there are these mad guys that suddenly turn into actors and end up producing this kind of bathroom-made non-ad virals, which are still better than many ads.

If This Is A Blog Then What's Christmas said...

It's a similar list to Campaign's, but this one is in a better order (they had the Pot Noodle Guinness spoof at number one).

DIESEL! DIESEL! DIESEL!

Anonymous said...

idea for a post.

where have all the funny ads gone?

why is humour so rarely used in the UK in advertising.

15 years ago, you ask someone what the funniest ad was they could tell you three. today i struggle to think of one.

the US are still doing it. but not us.

provato said...

"it's interesting"??????


WHAT an understatment.

will said...

i'm disappointed there's no Rainham Sheds in that Top Ten.

Funny Emil said...

(on and) off topic

After Ogilvy Athens embarrassed the shit out of all of us at Ogilvy, and while Anca Radu is... well... we did a Christmas TVC at Ogilvy Bucharest which I think is nice...

"Serendipity/I Miss You Tamara":

http://www.youtube.com/watch?v=eks9RXwG3Wo&fmt=18

shit... I hope I'm not just joining the list ;-))

Anonymous said...

Emil, that TVC still has an Ogilvy Athens air, has it spread across the entire network or is there a latitude limit?

Anonymous said...

http://uk.youtube.com/watch?v=4pXfHLUlZf4

This had 3 and a half million hits yesterday afternoon. Today it's on 4 and a half million.

Blake said...

The Viral Factory may not be an 'advertising' agency but they do a lot of good ads and get ad teams to concept for them.

I am still confused about the difference between a great ad and a viral ad. If an ad is liked by lots of people and passed on, surely this should just be called a great ad? Isn't that what we all want to create?

Rob Mortimer said...

I think its a fair top ten. There have been some great online videos this year.

Anon 5.10, I think there are still funny ads in the UK. They just tend to be (at the moment) more 'witty' than outright funny.

Rachel said...

I've seen all but the last, then again, these are one of the key things I blog about. I'd love to know how many of these had paid media support as well as a seeding strategy

Funny Emil said...
This comment has been removed by the author.
Anonymous said...

i totally agre with rachel.

these days you can make any old rubbish, and to the guy that knows nothing about seeding... they arent aware that oyu've effectively 'paid' to get 3 million views.... it might be your content is great, it probably isnt,.... or whatever....

Flo Heiss said...

Also seen only 5 of those.

I have a simple rule for virals:
If it's not been in my inbox it's not a viral.

I think this should be applied as a standard across the globe.

Anonymous said...

Flo is wrong. a viral doesn't have to be a global phenomenon to be a viral. not everyone has to see it. it just has to go viral among the target it was intended to reach. no need to make a tough thing even harder.

and if you haven't seen all ten on the list you just aren't that interested in advertising/virals.

Anonymous said...

I wouldn't worry overly, Scamp - the way I see it, if I haven't seen a 'viral', it's the viral's fault, not mine.

neil christie said...

Top 2 not done by agencies but four out of the ten done by wieden + kennedy: no 3 Kobe jumps Aston, No 4 EA Extreme Street Football, no 6 EA Tiger Woods walks on water, no 9 Nike Fate Leave Nothing. Unfortunately none of them by us at W+K London.

Funny Emil said...

@anon 10:43

my guess, it's a latitude limit... however, I can't be sure as I only showed you mine. show my me yours and we'll all figure it out, I think ;-)

Christian said...

What's to note here is that it's a list compiled by Goviral. They're a seeding company. And to me the list seems to be a bit partial to videos they seeded. Guess we all like to blow our own horn.

Anonymous said...

sorry Emil, I'm not in the Ogilvy network, we'll have to stick with your ad and completely rely on the conclusion it provides.

Pat said...

Just thought you guys may be interested in seeing what the most popular virals for the Chinese Internet is....

http://tinyurl.com/5pnhav

Currently the most popular is 'Bruce Lee playing Ping Pong' thought to have been created by W+K Bravo Shanghai