It's safe to say your line's a good 'un when even other advertisers start to use it.
Particularly as it just makes you think of the original advertiser. 10secs after seeing this you won't remember who ran it, you'll just have the Boots brand slightly more reinforced in your memory. Some lines you can't steal.
sorry scamp, i think that line belongs to Ernie K. Doe
I thought it was a Boots ad when I saw it. It didn't even matter that I know they don't do CDs.
http://www.brandrepublic.com/Discipline/Advertising/News/870172/Lowe-resigns-John-Lewis-ad-account/just in. Death of an agency
How long can Boots keep using that music though? It feels like they're going to get stuck there (a bit like bacardi did with the dancing cat)
Just to take up 4.41's point - Lowe as an agency force in London died a long time ago. But they remain a player globally (and as such will always need a London outpost) especially with their relationship with Unilever.Lets not forget they just brought in the £100 million Knor business.In Brand Republic it said that Ed might be considering his options because he doesn't fancy the global work - to be honest, after what's happened on the domestic stuff on his watch the global guys probably don't want him near it.A lesson. A great creative (and he undoubtedly is) doesn't necessarily make a great Executive Creative Director.So no, not death of an agency - just change.Sorry Scamp - to your point about Boots owning Christmas - spot on.
I totally agree with Anonymous 1:29pm. Ernie K. Doe owns that line. He should've copyrighted it!
I prefer the 'Here come the boys' execution in this campaign.
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