Friday, December 12, 2008

Poll: Ad Of The Year 2008

Today, we're going to compare apples with oranges.

Of course it's impossible to judge a poster against an iPhone app, or a TV commercial against a print ad. But it's fun.

The nominations I'm putting up are Campaign's picks for ad of the year in each medium: FT (poster), Hovis (TV), iPint (digital) and Harvey Nichols (press).

Here they are (just click on an image if you need to make it bigger).











Vote now, in the right hand column of this blog. And hey, don't just vote, say why you voted how you voted, in the comments.

Meanwhile, the result of last week's poll shows what an industrious little lot you are. Only 15% of you are working at less than half power. And an impressive 25% are on maximum burst, or at least 90% of max.

The comments added texture to those high-scoring numbers. Some were from juniors and recession-fearers, who report feeling pressured to bust a gut. But pleasingly, some were from folks who just love what they do, and who are giving it 100% (in the words of Billie) "Because We Want To."



Previous Polls

28 comments:

Holly said...

Bit disappointed that the ripped-off iPhone app is in here. They're being sued for that, why is it worthy of nomination for anything?

Anonymous said...

Its not the only rip off on the list.

If This Is A Blog Then What's Christmas said...

I'm sorry. I want to care more than I do, but I can't lie to myself. That press ad isn't as good as the graph one, the poster isn't as good as the St Bernard (or, for that matter Originals Never Fit - and I'm not just saying that), ipint was...well, Holly said it all, I like Hovis but it doesn't spark the uncomfortable jealousy gland like Gorilla, Cake, Space and Here Come The Girls did.

So I'm not voting. Put an abstention option up and I'll tick that.

Anonymous said...

Sorry Ben. The nominated FT poster is way better than the St Bernard. It's got far more topicality and intelligence to it. St Bernard feels like it came from the 70's - and it doesn't really make total sense anyway

Anonymous said...

is it me or is the financial time very ordinary if not a little studenty/naff

on the other hand the harvey nichols ad is really good

Anonymous said...

The Harvey Nic's ad is simple and elegant. It also encapsulates the brand well. That why it gets my vote.

The Hovis ad is a cracker too.

The FT ad is a bit too adland for my tastes.

Carling. My mum always said if you don't have anything nice to say don't say anything.

john w. said...

Seeing as the lad took a lifetime to get the bread I still think the mother, in the hovis ad, should be saying at the end 'where have you been till now!?'
Don't disagree with the choices 'cept the Harvey Nic's ad. I generally love print but…can someone get me excited about the Harvey Nic execution/strategy?

jpandtem@googlemail.com said...

shit year for advertising, wasn't it

Anca said...

John, I subscribe to your opinion on the HN ad. I really love Dimitri Daniloff's works for HN and starting with the Campaign BIG Awards I kept wondering what was so fantastic about this radical change DDB found suitable for this brand. To me it simply looks like superficial work -- both the idea and the drag-and-drop-free-images-from-the-web graphic style.

john w. said...

I reckon there should have been a special category for best use of arrows. Asda would have won hands down.

Rob Mortimer said...

FT: Good ad, relevant and witty. But not exactly opinion changing or particularly bold.

iPint: Rip off. Shouldn't be here. BMB have done better work than this anyway.

Harvey Nicks: Nice message done in a smart visual way.

Hovis: Brings a dated brand bang smack into the present with a wonderfully produced piece of work. Not only is it great to watch, and an effective brand piece, but I bet its sold a damn sight more product than either of the other three.

If This Is A Blog Then What's Christmas said...

We open on a bowling alley some where in London (All-Star Lanes, perhaps).

"Here, if you have a computerised pint, and I have a computerised pint, and I have a straw. There it is, that's a straw, you see? You watching?. And my straw reaches acroooooooss the room, and starts to drink your computerised pint... I... drink... your... computerised pint!"
[sucking sound]
"I drink it up!"

Liam said...

Followed by a game of virtual headsmashing-with-bowling-pin!

Anonymous said...

dude, that is slim pickins for the year. marginal stuff. except for the bread ad. the UK needs a kick in the bottom.

Anonymous said...

The uncomfortable twinges of jealousy tend to come when we see a piece of work that we wouldn't have thought of, but wish we had. These ads don't have that because they're what 99% of creatives would have done had they had that brief. Doesn't make them bad ads, it just doesn't make them great ads.

me said...

Financial Times adverts - simple and so effective / reflective of the current situation but Harvey Nic's has far more creative thought... maybe there can be a joint winner??

Anonymous said...

Does anyone care anymore.

Anonymous said...

FT is very poignant.
Hovis is average.
IPint is theft.
Harvey Nichols is ok.

Anonymous said...

Have to say the Hovis Ad does it for me, still wouldn't but the product,though. Mind you, I'm not likely to go to Harvey Nicks, buy the FT or drink Carling either........

Anonymous said...

The ipint was stolen. And we all know that stealing is naughty.

Paul said...

They are all pretty good but nothing moves things forward. Where's the big idea from the UK? Where's a Tap Project or the Earth Hour? Or the HBO Voyeur? HBO is the ad of the year surely?

deep throat said...

Paul,

The rumour around adland is that BBDO NY paid several million dollars to stage the somewhat indulgent HBO voyeur. It's a wildly inappropriate waste of money that a station like HBO simply wouldn't pay for. Scam fucking City.

And have you seen the stories? Very few people bother to look beyond the main idea. The stories are dismal.

Otherwise, yes: campaign of the year.

Anonymous said...

The biggest disappointment of the year is that Hovis is being talked about as the best ad of the year.

It's one of the oldest and recycled advertising scenarios ever used. The walk through time. How original. Guinness Evolution did it two years ago and won a Cannes grand prix. Or did everyone at MCBD not see that ad?!

Honda did the best thing this year with the live tv ad. OK, sky diving isn't an amazing concept, but the idea to try something different with TV as a medium surely makes it worthy of being in the campaign top ten ads of the year.

Somehow, a singing dog beats it. And that pile of shite from Grey does too. What happened to the Barclaycard ad as well? Also much better than 122 seconds mood film.

Client-side said...

If I was the client...
FT: This feels like it was written for adland. I'm just not certain anyone else would notice it or care.
Hovis: Really like this one. Feels very on-brand, very charming and brings the brand up to date. Plus I get a bit more from it every time I watch it.
Harvey Nicks: I want to like this but something just doesn't quite feel right. It has no immediate emotional impact and doesn't quite stack up logically either. Maybe it's an ad for a clothing brand rather than a shop.
ipint: Can someone tell me who ripped who off? I wonder if Carling knew? I wonder if many of the end users knew? I hope Carling did know - that way they'll only have themselves to blame...

Anonymous said...

HBO was actually last year.
Was it really scam?
Its the first time I've heard that but it would make sense if it was true.
After all where the hell have bbdo NY been these past few years?
I blame the Gunn report.

Anonymous said...

I hear there is a great new ad for the golf about to break directed by Ivan Zacharias.
Lets hope it is great so we can all stop talking about that boring mood film for hovis.

Lauren Rebecca Hurst said...

Really like the Financial Times ad.
We came up with the same ad, including other forms of traditional media to advertise online advertising to businesses.
It perhaps discourages advertising in the financial times though, and is a bit ironic as the financial times is a newspaper therefore a form of the traditional media they're showing as eroding.

Anonymous said...

FT - far to addy. Nobody outside of adland will connect with this.

Hovis - Charming enough but slightly boring when you consider that it cost so much money. Didn't want to watch it again once I had seen it.

I-pint - well it's nice but they directly ripped it off someone else's idea. So it shouldn't even be a contender.

So it has to be Harvey Nichols. Surely...