Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.
|Top 25 Ad Blogs||(world|
|1 (1)||Ads Of The World||7,991||↓|
|3 (new)||Creativity Online||26,784|
|6 (15)||The Inspiration Room Daily||53,171||↑|
|8 (8)||Advertising/Design Goodness||59,388|
|12 (11)||Logic + Emotion||93,267||↑|
|13 (14)||Ad Forum||104,892||↑|
|16 (17)||Best Ads On TV||158,483|
|17 (18)||Jaffe Juice||231,092||↑|
|19 (new)||Campaign Brief||275,394|
|22 (22)||Make The Logo Bigger||309,394|
|23 (25)||BrandFlakes for Breakfast||345,306|
|24 (new)||Only Dead Fish||366,553|
|25 (new)||Talent Imitates, Genius Steals||379,328|
Four new entries on the world chart this quarter.
At No.3, I have decided to count the excellent Creativity Online in the chart. Formerly known as Ad Critic, this site is a lot more than an ad blog - it has a wealth of opinion, analysis and interviews. But since the line between a website and a blog continues to blur, and their content is updated daily, I'm including it.
The Australian ad site Campaign Brief makes its debut at No.19. If you have an interest in the land Down Under, or just like sparky ad blogs, I recommend it.
Only Dead Fish (Swim With The Water) is a highly insightful UK advertising/marketing/social media blog written by Neil Perkin of IPC Media, now in the chart at No.24. Neil's traffic has doubled in the last 12 months. Go visit and you will see why.
Finally, my friend Faris, who has previously featured in the UK Top 10 but is now based in New York (as McCann Erickson's 'Digital Ninja'), has busted into the world chart at No.24. His blog Talent Imitates, Genius Steals will make you just a little bit smarter every time you read it. Plus it's amusing.
|Top 10 UK Ad Blogs||(world|
|3 (4)||Only Dead Fish||366,553|
|4 (8)||Welcome To Optimism||472,775|
|5 (5)||Spinning Around||478,768|
|7 (7)||Interactive Marketing Trends||487,164||↑|
|9 (re-)||Chimp Media Monitoring||889,993|
|10 (10)||TV's Worst Adverts||913,770||↓|
For those new to this quarterly-published chart, I might just re-cap that it’s drawn from the rankings of web metrics company Alexa, who measure visits by users who have the Alexa toolbar installed. Since that means mostly bloggers and techies, the chart is somewhat biased towards blogs which are popular with other bloggers, or tech-heads.
Some people say the chart is extremely boring, others say it helps them discover new things. I just like doing charts. I also like maps, and statistics. So sue me.
An ↑ means a blog's traffic has gone up by 15% or more in the last quarter, and a ↓ means it's gone down 15%.
UK means UK-based. Ad blog means ad blogs not marketing or PR blogs. I would love to be able to include Dave Trott’s brilliant blog, but there isn’t a way to count its visitors separately from those visiting the website of Dave’s agency, CST.
I'm only counting English language blogs.
If I've missed anyone out who should be here, please tell me and I'll put them in next time.