Thursday, June 19, 2008

News From Cannes: Angleterre, Nul Points. And The Cheating Continues

So the Press Lions are out.

The UK didn't win any. Not one. Is our whole nation completely useless? Must be, I guess.

I actually like the Grand Prix.



And this one.



But there's soooooooooo much scam in there.

Gratifying to see, for example, that the Matchbox marketing budget is not limited to Outdoor - their multi-execution poster campaign (all 3 ads the same of course) took Gold - but they can afford press campaigns too, for which they won a Silver Lion. Congratulations to that noted bastion of creativity, Ogilvy Frankfurt.



And I hope Heinz Hot Ketchup is benefiting from their big push in Belgium. Last year they ran not only a poster campaign with three different executions (which took Silver) but also the same executions as a press campaign, which won a Bronze.



Of course they did.

Simple solution: set a 25-site minimum for Outdoor (excepting special builds) just like they did for Campaign Poster. And press winners must supply a signed-off media schedule.

Cannes may suffer a serious drop in entries. But it will gain a healthy rise in integrity.

69 comments:

Anonymous said...

i don't like the grand prix.
i think it's bollocks.
student book.
where's the brand?
where's the big idea?
where's the paradigm shift everyone loves to witter on about these days?
it's a small idea for a small product.
and the jury thought it was unanimously brilliant - i give up.

Anonymous said...

"Set a 25-site minimum for Outdoor (excepting special builds) just like they did for Campaign Poster. And press winners must supply a signed-off media schedule"

I can't believe they don't do that already? Bastard. I could have entered my spec book. Could have won something if this shite did:

www.ideasbrothers.net

A blind war vet with no sight or arms could have done a better retouch job on this very familiar brand - Anils Fucking Anvils.

Anonymous said...

The anvil thing is a wind-up.
(Isn't it?)

Lunar BBDO said...

I'm bored of the visual joke style of ads.

Instead, check out the Henkel ads that won gold.

http://www.canneslions.com/winners/press/win_2_1_07052.htm

Are they scam? They look too expensively made for that. And they don't look like 'ads'.

Anonymous said...

Jesus. Bitter as fuck.

Anonymous said...

Not to mention it's Henkel. I've work for them and let's just say Cillit Bang looks like Lynx compared to them.

Anonymous said...

@ anon 2:37

Maybe it's because you don't have Erik Vervroegen on your team.

Anonymous said...

Did you have a brief for your Grand Prix, Scamp?

Anonymous said...

Don't worry, I can always chain some monkeys to macs running Photoshop.

Anonymous said...

That's a fair question.
Or your King Kong ad which the client didn't actually like.

Blake said...

Not a frequent commentator but find the comments for more satisfying a read.

Anonymous 2:14 PM: How can you question where the brand is? The brand is Energiser and the copy says "battery" in it. The engagement is for the reader to make the connection. The big idea is also clear and has been demonstrated in several DIFFERENT executions. What is not clever and worth the prize here? If you can't see it then I recommend that you do give up.

As for Angleterre Nul Points as Scamp puts it, I don't see what is so shocking about this. The rest of the world has been upping their game for a long while. The fact that an agency that comes from a relatively unknown ad sector of the world is no reason to say they aren't more deserving than UK shops. UK (and I am including Manchester, Brighton, and everywhere else as well as 'London') need to swallow their pride and accept that the competition isn't from your mate across the desk but worldwide.

Anonymous 2:31 PM: "Bitter as fuck." Agreed.

Suck it up people

Scamp said...

We did have a brief for the Grand Prix winning ad. It was 'Polo is small but tough.'

I don't know if the client liked the King Kong ad or not, but they spent quite a bit of money running it in press and on posters.

Morey said...

Spot on. I love you.

Anonymous said...

anon 2.57
anon 2.14 here

sorry, i should have made myself clear.
how does this poxy little campaign help build the Energizer brand?

what would the brief have been?

'remind white south african parents that energizer batteries last a long time'

apologies for not being blown away by the scale of their ambition.

Anonymous said...

Energizer, Wonderbra, Matchbox, this newish detergent/stain remover/P&G fad, Strong Coffee, Che Guevara, Hitler, Bush, sound prof windows, Anti-flea dog collars.

That's Cannes for you this year.
How fucking boring.

Anonymous said...

which tv channels did small but tough run on, scamp?

sorry. i'm too young to remember.

Blake said...

I don't want to be anonymous so here I am, Blake (2:57 PM comment as well)

Anon 2:14PM;
Whilst the ads were produced in South Africa and do seem to target the white segment, the idea and brief still seem clear to me. Demonstrate that buying longer lasting batteries is better in the long run. They tackled it from a different point of view, demonstrated products that need that kind of long charge and are put through a lot of demand. They probably also wanted their brand to become synonymous with family life.

This is just me trying to show that there are quite a few legitimate possible brief propositions.

However, each to their own. I like it and think it worthy but you don't have to.

Anonymous said...

Anon 3:19 PM. It was a print campaign.

Anonymous said...

PRESS SHMESS, BRING ON THE TELLY!

Anonymous said...

It's not on the website yet but the shortlist is out and you won't like it.

Anonymous said...

anon 2.57/blake
me again
well put.
let's agree to differ.

Anonymous said...

78 shortlists for the UK in film.

How's that for a performance?

Anonymous said...

Why is a dog sitting in the sun a good ad for a car with a sunroof? If an animal's instict is the same as a human's, does it mean i should go round sniffing arses and licking my balls too?

Anonymous said...

Anon 4:07 PM, link?

Anonymous said...

anon 4:07

No link for now.

Anonymous said...

sorry, meant anon 4:10

No link for now

Ted said...

Totally agree with you, Scamp.
ted

Anonymous said...

Here's the link:
www.biteusasiancharlatans.com

Anonymous said...

It used to be pink - two thirds of it.
Now its twisted and mutated
and coming back to bite us.

Anonymous said...

Get your GP to check it, mate.
Could be a STD.

Fred said...

The US has 599 (yes, 599) films on the shortlist.

But, of course, they submitted way more than the UK. (1198 x 381)

Pseudo Jeff said...
This comment has been removed by the author.
Anonymous said...

Why do we bother playing with a straight bats
and stout hearts?

We all know how to break the rules.

Let's have a year of playing really dirty!

Anonymous said...

Craig Davis, the JWT worldwide chief creative officer, and president of the Film and Press juries, is clearly irked.

A distinct froideur settled in at the press conference over which he was presiding when journalists began to question the reasons behind a total absence of UK Press Lions winners and a meagre showing by the US.

When one asked him to shed light on where most of the good work was emerging, he rounded on him, saying, “I know it’s your job to ask questions, but can’t you just celebrate the great work in the Grand Prix? The UK and US is not a category.”

(Campaign Blog)

fred said...

Film short list:

http://www.portaldapropaganda.com/imagens_portal/p1/cannes/noticias/2008/0057/arquivo_ext/FilmShortlist.xls

Pseudo Jeff said...

hi simon, it's me janson from adsareboring

I'm enjoying this debate you've got here and I've posted my perspective on adsareboring (i'm from singapore)

But apologies first as I don't mean to steal your thunder and direct everyone to look at our blog but it's quite a long post, took me a while to write and this stupid comments thing have fucked me up before, so much so that I have to retype my comments...

so i've posted on my blog there. let me know what you think. maybe we should all post our views here...

Anonymous said...

I work in advertising and the best thing ive seen in ages was that english cricketer who's not really english swapping hands at the last minute

Anonymous said...

shit
so just the 650 ads on the shortlist then...

Anonymous said...

Anonymous @ 5:57 PM. Wait until you see an Argentine picking up the Film Grand Prix for Britain.

Anonymous said...

Saatchis NY scammed agency of the year last year and it seemed to benefit all parties concerned. Also, Droga made a name at Saatchis Singapore before moving to London and upwards. Seems that scamming and collecting award along the way to the top is just how it works in the global arena.

Don't mind scam work if it's good. Perhaps there should be a separate category at the awards shows for scam. Everyone used to moan about charity ads too being unfair because they're easier to win awards on.

Creatives are promoted on their awards. I've never heard of anyone getting a pay rise or becoming creative director for just putting the hours in and being a decent bloke.

Q- Is tactical work considered scam?

Anonymous said...

Scamp - 'Congratulations to that noted bastion of creativity, Ogilvy Frankfurt.'

You have an awful attitude. Makes me feel ashamed to work in this industry. Reason number 274: An ad agency has to have a heritage of award winning ads in order for them to even be considered for an award.

The sooner this type old-fashioned snobbery leaves the industry, the better. I've started reading your blog to remind myself how not to think.

Anonymous said...

Nah, you Brits are just bitter cos Droga, an aussie went to London and made all of you look like ridiculous. He's a talented man and that's the reason of his success.

Love from NYC.

Anonymous said...

And what of Mr Granger? He's from SA and has also risen through the ranks by being a scam meister.

Agree, Droga is a legend, yet he has a dubious past.

Scamming doesn't mean these guys aren't smart or even great, they're just a wee bit shifty.

Scamming's a well-trodden path, so it seems strange that people are all up in arms.

Anonymous said...

I'm so glad about the Film Shortlist that don't even mind that Orange toss being there.

Anonymous said...

granger is one of the worst. it's a little known fact that erik vervroegen spent 3 years learning his craft from tony granger at tbwa hunt lascaris in johannesburg

Anonymous said...

Little known? It's on Erik CV.

Scamp said...

Dear 6.43, you raise an interesting point - does an agency's heritage matter?

Well, basically, it does.

It doesn't affect my judgement of how good their ads are - I hope I'm above that. Indeed, I think the Matchbox ads are pretty good. But it affects my trust.

I know W&K have the Nike account, and I know they have great creatives and account handlers there, who work bloody hard to get real ads through, so any W&K Nike ad I see, I can pretty much trust 100%.

Ogilvy Frankfurt have never done a good ad before, as far as I know. There's no heritage. That makes me less likely to give them the benefit of the doubt, when they present a multi-execution multi-media campaign for a tiny brand.

That's all I meant.

But happy to be proved wrong, if you would care to send me the media schedule.

Anonymous said...

Which would you prefer Grand Prix Press or Grand Prix Telly?
Gorillaxxxx

jpandtem@googlemail.com said...

have you ever read 'lovestruck' in thelondonpaper?
all the anonymous posts on here are starting to sound like that..

'anonymous 5.47, you caught my eye whilst i was trainsurfing in brockley. you hate cannes lions too. you have lovely cleavage. drink?'

Rob Mortimer said...

Absobloodylutely.
And create a new category for 'limited run or concept' ads.

Anonymous said...

I remember this anti-british creative feeling starting some years back, alot of it by people in agencies over here.

I remember a certain Jeremy Craigen saying in campaign that he doesn't look at books from young british teams anymore. all the books 'sat by his door' were from foreign teams.

the thinking behind this i think was that if you're not from britain you will automatically come up with ideas that are more fresh.

an utterly moronic way of going about hiring. and he certainly wasn't/isn't the only one.

I think there's alot of positive descrimination in awards juries towards non london agencies. and alot of grudges from the past.

Anonymous said...

Not that I agree with Jeremy on this one but can you really blame him?

The best creative in London is not English and I doubt any of his works could have been ever done by an English man.

Anonymous said...

Touché.

Anonymous said...

Did anyone realise that 'Cannes awards two thousand and eight' is an anagram of 'lynch cheating twats from abroad'

quite amazing.

Anonymous said...

Creating "different" ads isn't the problem. It's getting some recalcitrant, unimaginative, fearful, lazy client to buy the bugger that's the problem.
I'd love to know the real process that Fallon went through to get Gorilla on air.
I bet it wasn't show ad to CD, CD suggests changes, show ad to planner, planner suggests changes, show ad to client, client suggests changes,
show ad to research group, research suggests changes,
make ad,
show finished ad to CD, CD suggests changes,
show ad to planner, planner suggests changes, show ad to client, client DEMANDS CHANGES,
ad goes on telly.
Awards follow.
No, I bet it was simpler than that.

Anonymous said...

Yeah, it was more like this:
Juan turns on computer.
Juan searches "funny gorilla" on youtube.com
Juan sticks Cadbury's logo in it.

Simple yet groundbreaking, innit?

Anonymous said...

I can do that and I'm from Barking.

Anonymous said...

yeah, but you didn't.

Anonymous said...

They filmed the Gorilla thing and took it to Cadburys as a spec idea.

Anyone know how to find out the Titanium shortlist. Link on the site doesn't seem to be working.

Anonymous said...

Funnily enough, the cadbury brief was first at publicis before fallon were given it. Similar ideas were presented and never even made it past the cd let alone the client. Rumbol would never have bought this sort of mad stuff from publicis anyway because they haven't established a reputation for doing great work. It goes to show that there are a lot of different factors at play here. Good agencies can do average work and this can then be projected to great because of their bbh/fallon labels, whereas the less creative hothouses like grey are marked down, even if they do ground-breaking work. It is therefore good if these places, even the german ones are given more of a chance by squeezing out a bit of scam. Let the onslaught begin.

Anonymous said...

Rumour has it this campaign has been awarded gold:

http://uk.youtube.com/watch?v=ht_LNxySlJo
http://uk.youtube.com/watch?v=f2EdEDVej2A

Anonymous said...

Anonymous 10:09am

The best creativeS in London are british.

get a grip son.

Anonymous said...

Are they going to be the ones picking up the Grand Prix tomorrow night?

Didn't think so, old bean.

Rob Mortimer said...

But it is really an anagram of:

Now Anaconda Dreadnaughts Shit Wets

Anonymous said...

You're doing too many drugs for a planner, mate. Did you get them at the editing suite?

Anonymous said...

They filmed the Gorilla thing and took it to Cadburys as a spec idea.>>>>>

did they? if so, great idea. there are some film ideas that are just better shot and then presented. "gorilla drums" doesn't sound like much, does it?

Anonymous said...

Check out the energiser ads that actually ran.

http://www.energizer.com/media-center/Pages/energizer-bunny-ads.aspx

Anonymous said...

If you've ever worked for someone who's built a career on scam, you'll realize the majority of them can't sell a real ad. They can't deal with real clients.

Scam is fraud. It pads resumes and plumps the credentials and capability of otherwise terrible agencies.

You might think scam is harmless, but if these awards have any influence on hiring decisions, talent recruitment, or client consideration, it's nothing more than an industry embarassment.

Len said...

I agree, Scamp. Though tactical ads are not scam. Ghosts and one offs are.

Not everyone has done scam ads though.

If I'm not mistaken, doesn't BBH have a strict policy against scam ads and it is a sackable offense to let even a 'minor adjusted' advert be entered into shows?

Many other creatives and agencies have a basic code of gamesmanship ethics with are equally respectable.

Some of the more well known shops and creatives that allow scam (shall remain nameless but we all know who you are) may indeed have talent, but one must question their basic integrity if they must always cheat to best their peers.