Sunday, June 08, 2008

Advertising Is Number 1

Britain's new No.1 music track is Mint Royale's remix of Singin' In The Rain, which first appeared on a VW Golf advert.

We are number 1!

Well, I say 'we'. I mean 'our industry'. It's the last advertising number 1 since Lynx 'Pulse' in 2003, if I recall correctly. There was a time when a lot more ad tunes used to become hits - usually from Levi's ads. But it seems rarer now. That's a shame. A little more glamour drips down the drain.

Still, let's enjoy the moment. It's a great track, from a great ad.

(In case you don't know, the reason why a track from a 3 year-old ad has got to Number 1 now is that a kid called George Sampson won top-rated TV talent show Britain's Got Talent last week with a performance based on the advert. Dance starts at 1'25")



And here's the advert.

20 comments:

Anonymous said...

credit where it's due. sir hegarty started all this with "launderette". everyone had forgotten all about sixties american soul. what a rich seam it was. music, it can be huge.

advertising can still have an impact when it makes the effort to.

personally, i thought the ddb spot was a tad light in excitement. but undeniably well executed.

Anonymous said...

"everyone had forgotten all about sixties american soul."

No. They. Hadn't.

Jesus, advertising people are so fill of themselves....

Anonymous said...

*full* of themselves, obviously....

Oh, and the Singin' In The Rain ad was shit.

Anonymous said...

anon. 1251,

calm down!

clearly not "everyone" had forgotten about sixties soul. but my generation hadn't a clue. which is why the music was a surprise. which is why it subsequently went to number one. i'm guessing.

wilson pickett was a surprise to a generation that thought dexy's midnight runners invented soul.

touchy!

Anonymous said...

oh and...


>>>Jesus, advertising people are so fill of themselves....

You don't say! that's kind of what it takes to get anywhere in advertising. believing in one's intuition and ability. otherwise you're screwed.

hope this news isn't coming too late to positively affect your career. whoever you are.

and in other news: actors and performers have big egos too. apparently. mindblowing, i know. but it needed to be said.

Anonymous said...

anon 3.06: "but my generation hadn't a clue. which is why the music was a surprise. which is why it subsequently went to number one. i'm guessing."

Exactly. You're guessing. And you're wrong.

anon 3.11: "You don't say! that's kind of what it takes to get anywhere in advertising. believing in one's intuition and ability. otherwise you're screwed."

Are you really suggesting that making erroneous statements about everyone forgetting sixties soul is somehow akin to being full of self-belief? Ho ho. When I said advertising people are full of themselves, I meant - by using that well-known (and well-understood) phrase - that they're full of shit. Not full of confidence and drive.

Oh, and all this 'calm down' nonsense - pointing out you're wrong in a comment box is hardly the height of hysteria is it?

]-[appy Thought said...

I've been a massive fan of Mint Royale since they played their first live, gig and subsequent "discovery" gig at Fabric in London. All 3 of their albums are worth checking out, but does anyone know which came first in the case of the VW ad? The ad idea or the track?

PS. I loved this ad, shame it was released the same time as Honda's Grrr, it just couldn't compete.

Anonymous said...

Are you the bloke/girl who was stroppy all weekend?

Calm down. You're making this blog a bit of a chore to read (and you're making yourself sound like a pedantic, anal titwipe).

Anonymous said...

George Sampson Rules!

ThePGTipsMonkey said...

Surely the folks at Apple have filled the gap between Lynx Touch and this Mint Royale track. U2 launched their piss-poor track Vertigo with an Apple ad and Coldplay have just done the same for their new album. They don't just focus on pushing the big stars - little-known Naim Yael is selling buckets of her track New Soul after it featured in an Apple ad.
Mind you, it is in Apple's interest to hype the music used in their ads, they do sell it after all...

Btw, a bit rich to say that 'Advertising is Number 1'. Surely winsome breakdancing kids are Number 1 in this case. He did more to sell the track than the VW ad ever did.

Anonymous said...

Idea First. Then Track.
Great Ad.

Anonymous said...

"George Sampson Rules!"

But he's no David Elseswhere.

http://www.youtube.com/watch?v=WAyTK6jF5o8

Anonymous said...

RE: Anon 03:06

Wasn't it Marvin Gaye?

Anonymous said...

Sam Cooke, then others including Marvin and Ben E. King.

Anonymous said...

marvin who?

see, i told you.

jpandtem@googlemail.com said...

beaten to the Elsewhere VW ad trivia...

Anonymous said...

Songs from adverts getting to number one used to be testimony to the power and ubiquity of advertising. Now it's only happened because of a TV talent show - the fact that it used to be in an advert is pretty much incidental.

I guess the glory days of advertising really are over if this is what we're reduced to celebrating. Ho hum.

Alan Wolk said...

I've always said that one of the "hidden secrets" of advertising is that we all remember the jingles of our childhood.

As in we can recite them word for word.

Not sure if that's due to the effect of repetition on the juvenile brain or the power of song to stick in our heads.

Much as we like to believe in the supremacy of concept, it's often the music that the consumer remembers.

Anonymous said...

Phil Collins was in the press recently thanking "the man in a gorilla suit" for the interest in the Genesis tour.

Anonymous said...

Years ago I wrote an ad for Skittles Mints and who did the soundtrack, non other than Mint Royale. Nice to see they've made it to number one.