Well, I don't do super-long hours in the office. Never have. I'm more the person that spends time at home thinking of stuff. The shower is a good place; can't hear the kids crying in there : )
Interesting, scamp. Can I just ask how do you approach a new brief? I'm not asking for a formula just trying to see how you grind it out before any proper ideas.
lol slightly funnier than ours, but if we weren't running round like crazy things in ours I think the inbox babysitting routine would have been quite similar...
Also, I'll be the first anal GTA player here to point out that there were in fact two mission packs for GTA set in London. They were set in the sixties however, so perhaps traffic was at least more groovy than it is today.
between winning a Fucking awards and explain to your daughter how an Unicorn became gay i don't know how you can spent all those hour checking mail....
I like your blog I'm a Copywriter working at Lowe associated advertising agency in the Dominican Republic where everything its completely different..
but either way i like your blog and this the firts time i post....
I'm not a copywriter anymore because basically the industry here in Hong Kong sucks. We have copycats lying around claiming all the credit while shxt happens to those who listens to the CD's instructions too carefully.
Though I changed my industry (I'm now working for an NGO) I still love hate advertising...that's why I adore your blog.
Well it's comforting to know that the refusal of young girls to eat cereal that is not in a pink bowl (preferably one with pictures of DIsney Princesses or Barbie emblazoned on it) is a universal predicament.
On a more serious note- are you familiar with the "My Brand Day" meme started by Canadian blogger Jane Sample? All the cool kids have already done one, but since this post is already most of the way there- all you need are a few logos-- we'll let you hang.
Here's the post that started it all: http://dearjanesample.wordpress.com/2008/05/19/fun-with-brands/
And you should be proud. Most people's take on their 24 Hours involves plugging their agency and client base, and they state the mundane details of breakfast, the gym, meetings etc in a very factual way. So fucking boring.
You raise some interesting issues, such as the breakfast vs lunch thing. My theory on this is that in the morning, one is on auto pilot, not really thinking or functioning 100%, so routine is easier, especially as you usually have a far more healthy breakfast than lunch.
And yes, Rooster - this is far more informative than Campaign. But Campaign sets out to appease a far broader readership, consequently loads of people think it is shit, whereas Scamp is talking specifically to creatives, and others (like me) jump on board to get a great insight into how you lot like your bread buttered. And long may it continue.
"Well, I don't do super-long hours in the office. Never have."
And you wonder you had nil points at Cannes? Juan does 24/7. Maybe if you'd try as hard as him you'd also have his gongs. Or at least his shabby looks.
1) People who refer to their PA's as "the wonderful Susan." Patronising and designed to give the impression the 24 hourer is so busy and important they can't look after themslves. 2) People who say "...realise I'm in bed" or "realise I'm in Shanghai." Unsophisticated attempt at humour. No one "realises" this stuff. If it's a goddam surprise that you're where you are, you're clearly an idiot. 3) Senior people who say "review some concepts from Bifbat and Ben, they're brilliant." Concepts are never brilliant, they're always wrong and need tweaking, otherwise the senior person's job would be irrelevant. 4) Anyone even mentioning that they own a Blackberry is automatically an arse, let alone telling us how many emails you got on it overnight from New York. 5) Any sweet little story about their kids (sorry Scampo) is irritating. Kids are sweet for approximately 3% of the time. Mostly they're selfish, boring, ill-tempered, money sponges. 6) Anyone over 34 saying they spend some time on Facebook. You're a liar. Facebook's only interesting if you are a massive idiot or you are a 16 year old girl (essentially the same thing). You are only saying it so your digital people think you understand the interweb. h) Meetings that only take 1/2 hour. It takes half an hour to get everyone there! Then you have to listen while everyone says the same thing over and over again and reaches no conclusion.
I like the 24 hours with when people talk about being on a plane flying to or from somewhere like LA. It makes them sound glamorous, important and inspirational. Shoot yourself in the face.
Some Monday advice, Mr Scamp... A little more time spent scamming rather than writing Scamp, reading email and parenting may be required to meet Johnny O'Keefe's terms of employment.
Hi, I'm Simon Veksner, founder of social media agency Hungry Beast. Formerly a Creative Director at BBH London and DDB Sydney. See house rules for posting comments.
41 comments:
Scamp,
I can't help but notice the sizeable 'add jpandtem to the blog list' time slot between 2.23pm and 3.35pm.
I like it. You sound like you have a nice life. Fancy selling it on eBay?
Cheers Scamp. Good luck with the gay unicorns.
Is that all the hours you work at BBH? It's got easier since my time there. Hegs was obviously a lot scarier than O'Keeffe
Well, I don't do super-long hours in the office. Never have. I'm more the person that spends time at home thinking of stuff. The shower is a good place; can't hear the kids crying in there : )
Dude,
Grand Theft Auto: London would fucking rock.
Just out of interest, what's your daily readership?
Interesting, scamp.
Can I just ask how do you approach a new brief? I'm not asking for a formula just trying to see how you grind it out before any proper ideas.
Tuesday tip maybe?
Thanks!
Congrats! Couldn't have happened to a (seemingly) nicer ad guy.
lol slightly funnier than ours, but if we weren't running round like crazy things in ours I think the inbox babysitting routine would have been quite similar...
Very amusing, particularly the last entry.
Also, I'll be the first anal GTA player here to point out that there were in fact two mission packs for GTA set in London. They were set in the sixties however, so perhaps traffic was at least more groovy than it is today.
great piece scamp. enjoy the wedding. don't forget to check your email in between :)
between winning a Fucking awards and explain to your daughter how an Unicorn became gay i don't know how you can spent all those hour checking mail....
I like your blog I'm a Copywriter working at
Lowe associated advertising agency in the Dominican Republic where everything its completely different..
but either way i like your blog and this the firts time i post....
his spanish is much better..
you've earned it.
weird, though, as i get more from your blog than i do the industry rag.
maybe campaign should justify itself here.
I'm not a copywriter anymore because basically the industry here in Hong Kong sucks. We have copycats lying around claiming all the credit while shxt happens to those who listens to the CD's instructions too carefully.
Though I changed my industry (I'm now working for an NGO) I still love hate advertising...that's why I adore your blog.
BTW we can never get out of the office at 6pm.
Well it's comforting to know that the refusal of young girls to eat cereal that is not in a pink bowl (preferably one with pictures of DIsney Princesses or Barbie emblazoned on it) is a universal predicament.
On a more serious note- are you familiar with the "My Brand Day" meme started by Canadian blogger Jane Sample? All the cool kids have already done one, but since this post is already most of the way there- all you need are a few logos-- we'll let you hang.
Here's the post that started it all: http://dearjanesample.wordpress.com/2008/05/19/fun-with-brands/
this is very comforting.
And you should be proud. Most people's take on their 24 Hours involves plugging their agency and client base, and they state the mundane details of breakfast, the gym, meetings etc in a very factual way. So fucking boring.
You raise some interesting issues, such as the breakfast vs lunch thing. My theory on this is that in the morning, one is on auto pilot, not really thinking or functioning 100%, so routine is easier, especially as you usually have a far more healthy breakfast than lunch.
And yes, Rooster - this is far more informative than Campaign. But Campaign sets out to appease a far broader readership, consequently loads of people think it is shit, whereas Scamp is talking specifically to creatives, and others (like me) jump on board to get a great insight into how you lot like your bread buttered. And long may it continue.
"Well, I don't do super-long hours in the office. Never have."
And you wonder you had nil points at Cannes? Juan does 24/7. Maybe if you'd try as hard as him you'd also have his gongs. Or at least his shabby looks.
Working long hours doth not a good idea make. It's needless and should remain the sole preserve of brown-noses and suits.
Things I hate from "24 hours with..."
1) People who refer to their PA's as "the wonderful Susan." Patronising and designed to give the impression the 24 hourer is so busy and important they can't look after themslves.
2) People who say "...realise I'm in bed" or "realise I'm in Shanghai." Unsophisticated attempt at humour. No one "realises" this stuff. If it's a goddam surprise that you're where you are, you're clearly an idiot.
3) Senior people who say "review some concepts from Bifbat and Ben, they're brilliant." Concepts are never brilliant, they're always wrong and need tweaking, otherwise the senior person's job would be irrelevant.
4) Anyone even mentioning that they own a Blackberry is automatically an arse, let alone telling us how many emails you got on it overnight from New York.
5) Any sweet little story about their kids (sorry Scampo) is irritating. Kids are sweet for approximately 3% of the time. Mostly they're selfish, boring, ill-tempered, money sponges.
6) Anyone over 34 saying they spend some time on Facebook. You're a liar. Facebook's only interesting if you are a massive idiot or you are a 16 year old girl (essentially the same thing). You are only saying it so your digital people think you understand the interweb.
h) Meetings that only take 1/2 hour. It takes half an hour to get everyone there! Then you have to listen while everyone says the same thing over and over again and reaches no conclusion.
This was an oasis in a desert of boring 24 Hours with. Well played Mr. Scamp
anon 11.15 - hilarious. coz it's true!
anon 11.15
great post, spot on.
Is there any truth to the rumour that the writers of 24 are using this as the basis for the next series?
Surely a gentlemen would prepare ones wife tea
in the morning.
I like the 24 hours with when people talk about being on a plane flying to or from somewhere like LA. It makes them sound glamorous, important and inspirational. Shoot yourself in the face.
Or people who get up before 5am. Whatever.
Commissioned to write a book on the tips eh? Well, as a guest writer of one of the tips (Digital) I'll expect a cheque in the post.
No, seriously.
As scamp isn't around can we say really naughty things and not have them removed?
DON"T GET MARRIED! Are you mad? The same person for the rest of your life!
God hope I'm not too late.
Was just reading this in Campaign. Laughed out loud a few times. MUCH NEEDED!
Have a great weekend.
Best,
D
people, check this blog on Scamps list...
http://ideasbrothers.net/
anyone know who these guys are???
they deserve to be named and shamed, surely they can't have jobs in advertising!
this sounds like my day (only without wife, kids and gay unicorns)
hey, scamp, really loving this.
it's like you have no job whatsoever.
awesome!
Some Monday advice, Mr Scamp...
A little more time spent scamming rather than writing Scamp, reading email and parenting may be required to meet Johnny O'Keefe's terms of employment.
So Scowling AD does all the work then?
Scamp, sorry meant to put a ;-) thing at the end of the last comment.
I like the "ballet ponies" section best.
Anon 11:52pm, that is quite strange. But i laughed.
Just so you know, Grand Theft Auto London came out in 1999.
Geek, Out.
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