Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.
| Top 25 Ad Blogs | (world | ||
| ranking) | |||
| 1 (new) | Ads Of The World | 6,059 | |
| 2 (1) | AdRants | 28,158 | |
| 3 (2) | Duncan's TV Ad Land | 41,589 | ↑ |
| 4 (4) | Adland | 51,536 | |
| 5 (7) | Coloribus | 51,771 | ↑ |
| 6 (9) | Adverbox | 60,028 | ↑ |
| 7 (3) | Advertising/Design Goodness | 64,203 | /tr>|
| 8 (6) | AdFreak | 68,066 | ↑ |
| 9 (8) | Adverblog | 72,059 | ↑ |
| 10 (5) | Bannerblog | 82,162 | |
| 11 (10) | Copyranter | 96,527 | |
| 12 (11) | Logic + Emotion | 123,935 | |
| 13 (12) | AdPulp | 125,452 | ↑ |
| 14 (14) | ViralBlog | 160,561 | ↑ |
| 15 (15) | Jaffe Juice | 197,126 | ↑ |
| 16 (17) | Agency Spy | 222,696 | |
| 17 (18) | AdScam | 245,264 | |
| 18 (25) | Crackunit | 271,857 | ↑ |
| 19 (re-) | Beyond Madison Avenue | 327,353 | |
| 20 (22) | Scamp | 330,952 | ↑ |
| 21 (re-) | Make The Logo Bigger | 338,957 | |
| 22 (21) | BrandFlakes for Breakfast | 339,083 | ↑ |
| 23 (19) | Experience Curve | 339,779 | ↓ |
| 24 (23) | Behind The Buzz | 352,886 | ↑ |
| 25 (new) | Only Dead Fish | 384,334 | ↑ |
I thought long and hard before including Ads Of The World for the first time. You could argue it's more a commercial website than a blog. Then again, they do have a blog on there. The line between a blog and a website is getting blurry, since most commercial websites now host bloggers, and many blogs are now also commercial enterprises.
A simpler (because purely mathematical) decision was the well-deserved first appearance on the chart for Britain’s own Neil Perkin, whose sparky Only Dead Fish (swim with the water) blog has grown rapidly of late.
| Top 10 UK Ad Blogs | (world | ||
| ranking) | |||
| 1 (4) | Crackunit | 271,857 | ↑ |
| 2 (2) | Scamp | 330,952 | ↑ |
| 3 (3) | Behind The Buzz | 352,886 | ↑ |
| 4 (6) | Only Dead Fish | 384,334 | ↑ |
| 5 (1) | Adliterate | 425,549 | |
| 6 (9) | Spinning Around | 474,124 | ↑ |
| 7 (5) | Welcome To Optimism | 521,737 | |
| 8 (new) | Interactive Marketing Trends | 641,815 | |
| 9 (8) | David Reviews | 659,956 | ↑ |
| 10 (7) | TV's Worst Adverts | 722,608 | ↑ |
For those new to the chart, I might just re-cap how it’s calculated. The chart is based on rankings published by web metrics company Alexa, which solely measure visits by users who have the Alexa toolbar installed. As it’s mostly bloggers and techies who have that, the chart is somewhat biased towards blogs which are popular with other bloggers, or tech-heads.
Some people find the chart boring, others say it helps them discover new things. I tend towards the latter view, but there isn’t enough movement to justify doing it monthly so I am now doing the chart quarterly.
An ↑ means a blog's traffic has gone up by 25% or more in the last quarter, and a ↓ means it's gone down 25%.
UK means UK-based. Ad blog means ad blogs not marketing or PR blogs. Paul Colman is now a planner at W&K and doesn’t blog though he occasionally blog-sits. Russell Davies no longer blogs about advertising but is still unmissable reading. I'm only counting English language blogs.
If I've missed anyone out, please tell me and I'll put them in next time.
17 comments:
Just our of interest, what is the number one blog in the world?
Technorati lists US news/politics blog The Huffington Post (http://www.huffingtonpost.com/) as the world's No.1 blog. It has an Alexa ranking of 568 (meaning it is the 568th most visited website in the world).
AdAge has a ranking system for US blogs that's dynamically updated, and uses all sorts of complex measurements. (adage.com/power150)
One of the most popular blogs on there is a site called Copyblogger (http://www.copyblogger.com/) - it usually ranks either #1 or #2 on Ad Age's index and with an Alexa ranking of 54,788, it would be at #6 on Scamp's chart.
I point it out not to ask Simon to change his rankings (he shouldn't) but because it represents a completely different view of advertising than the one we're all used to and it's a good hubris-check to realize just how popular and well-read it is.
Hmm... these posts are coming in a bit
slow, what does that tell us?
Ads of the world is horrific
copyblogger is the most boring fucking blog in the universe. It's all about SEO, which is the most boring subject in the world. But that why it ranks so high... It's all about driving traffic... Not about being worth reading. Fucking douchenozzles!!!
Cheers/George
@GParker - SEO is but a part of what Copyblogger covers... it's about that hardcore form of DM - to wit, the most recent post is entitled "How to Collect Tons of Testimonials
with the Secret “SPURF” System"
Really.
Paul Colman no longer has a blog. Done. Dusted. MOVE ON.
No, don't move on.
There are so many haters on this blog now, blimey.
@alan, to GP’s point, the problem with that list is that it throws any ad/marketing/PR/SEO blog into the mix. How-to posts/lists on any blog are almost always guaranteed to drive traffic and game the SEO system.
;-p
Makethelogobigger hits the nail on the head... It isn't about gaming the system... It's about what people want to read. i.e. Content. As Howard Gossage once said... "People don't read advertising, they read what interests them... Sometimes it's advertising." And just what the hell is the Secret “SPURF” System" Some kind of detergent? Really, just what the fuck have we become?
Cheers/George
Most people I speak to say they visit Scamp's blog daily. So how many is that then Scamp?
Clearly you move with a super-hip crowd!
For the last month or so, the average number of weekday visitors to Scamp has been around 2,000. It's less at weekends.
You are forgetting www.bestadsontv.com. This site is very popular in our agency. Unlike others, they only post good work and have a guest reviewer every week.
You're right, they should be in. I'll include them next time.
i second that – bestadsontv is the only source for pretty much every creative in australia. In fact Best Ads on tv was a few years ago the highest ranking in the world – does it not count as a blog?
Duncans TV is now commercial – bought out by the inspiration room (owned by 3 or 4 private capital ventures).
Apparently blogging is big business but he's taken a massive hit in reach / rankings since it was taken over!
Shame, everyone likes a beer with Duncan.
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