Monday, June 30, 2008

The Ad Blog Charts For Q2 2008

Here are the world's most popular ad blogs, as measured by traffic rankings from Alexa.

/tr>
Top 25 Ad Blogs   (world
   ranking)
1     (new) Ads Of The World 6,059
2     (1)AdRants28,158
3     (2)Duncan's TV Ad Land41,589
4     (4)Adland51,536
5     (7)Coloribus51,771
6     (9)Adverbox60,028
7     (3)Advertising/Design Goodness   64,203
8     (6)AdFreak68,066
9     (8)Adverblog72,059
10   (5)Bannerblog82,162
11   (10)Copyranter96,527
12   (11)Logic + Emotion123,935
13   (12)AdPulp125,452
14   (14)ViralBlog160,561
15   (15)Jaffe Juice197,126
16   (17)Agency Spy222,696
17   (18)AdScam245,264
18   (25)Crackunit271,857
19   (re-) Beyond Madison Avenue327,353
20   (22)Scamp330,952
21   (re-) Make The Logo Bigger     338,957
22   (21)BrandFlakes for Breakfast339,083
23   (19)Experience Curve339,779
24   (23)Behind The Buzz352,886
25   (new)Only Dead Fish384,334


I thought long and hard before including Ads Of The World for the first time. You could argue it's more a commercial website than a blog. Then again, they do have a blog on there. The line between a blog and a website is getting blurry, since most commercial websites now host bloggers, and many blogs are now also commercial enterprises.

A simpler (because purely mathematical) decision was the well-deserved first appearance on the chart for Britain’s own Neil Perkin, whose sparky Only Dead Fish (swim with the water) blog has grown rapidly of late.


Top 10 UK Ad Blogs (world
  ranking)
1   (4)Crackunit271,857
2   (2)Scamp330,952
3   (3)Behind The Buzz352,886
4   (6)Only Dead Fish384,334
5   (1)Adliterate425,549
6   (9)Spinning Around474,124
7   (5)Welcome To Optimism    521,737
8   (new) Interactive Marketing Trends641,815
9   (8)David Reviews659,956
10 (7)TV's Worst Adverts722,608


For those new to the chart, I might just re-cap how it’s calculated. The chart is based on rankings published by web metrics company Alexa, which solely measure visits by users who have the Alexa toolbar installed. As it’s mostly bloggers and techies who have that, the chart is somewhat biased towards blogs which are popular with other bloggers, or tech-heads.

Some people find the chart boring, others say it helps them discover new things. I tend towards the latter view, but there isn’t enough movement to justify doing it monthly so I am now doing the chart quarterly.

An ↑ means a blog's traffic has gone up by 25% or more in the last quarter, and a ↓ means it's gone down 25%.

UK means UK-based. Ad blog means ad blogs not marketing or PR blogs. Paul Colman is now a planner at W&K and doesn’t blog though he occasionally blog-sits. Russell Davies no longer blogs about advertising but is still unmissable reading. I'm only counting English language blogs.

If I've missed anyone out, please tell me and I'll put them in next time.

17 comments:

Anonymous said...

Just our of interest, what is the number one blog in the world?

Scamp said...

Technorati lists US news/politics blog The Huffington Post (http://www.huffingtonpost.com/) as the world's No.1 blog. It has an Alexa ranking of 568 (meaning it is the 568th most visited website in the world).

Alan Wolk said...

AdAge has a ranking system for US blogs that's dynamically updated, and uses all sorts of complex measurements. (adage.com/power150)

One of the most popular blogs on there is a site called Copyblogger (http://www.copyblogger.com/) - it usually ranks either #1 or #2 on Ad Age's index and with an Alexa ranking of 54,788, it would be at #6 on Scamp's chart.

I point it out not to ask Simon to change his rankings (he shouldn't) but because it represents a completely different view of advertising than the one we're all used to and it's a good hubris-check to realize just how popular and well-read it is.

Anonymous said...

Hmm... these posts are coming in a bit
slow, what does that tell us?

Anonymous said...

Ads of the world is horrific

George Parker said...

copyblogger is the most boring fucking blog in the universe. It's all about SEO, which is the most boring subject in the world. But that why it ranks so high... It's all about driving traffic... Not about being worth reading. Fucking douchenozzles!!!
Cheers/George

Alan Wolk said...

@GParker - SEO is but a part of what Copyblogger covers... it's about that hardcore form of DM - to wit, the most recent post is entitled "How to Collect Tons of Testimonials
with the Secret “SPURF” System"

Really.

Anonymous said...

Paul Colman no longer has a blog. Done. Dusted. MOVE ON.

Paul Colman said...

No, don't move on.

There are so many haters on this blog now, blimey.

Make the logo bigger said...

@alan, to GP’s point, the problem with that list is that it throws any ad/marketing/PR/SEO blog into the mix. How-to posts/lists on any blog are almost always guaranteed to drive traffic and game the SEO system.

;-p

George Parker said...

Makethelogobigger hits the nail on the head... It isn't about gaming the system... It's about what people want to read. i.e. Content. As Howard Gossage once said... "People don't read advertising, they read what interests them... Sometimes it's advertising." And just what the hell is the Secret “SPURF” System" Some kind of detergent? Really, just what the fuck have we become?
Cheers/George

Anonymous said...

Most people I speak to say they visit Scamp's blog daily. So how many is that then Scamp?

Scamp said...

Clearly you move with a super-hip crowd!

For the last month or so, the average number of weekday visitors to Scamp has been around 2,000. It's less at weekends.

Anonymous said...

You are forgetting www.bestadsontv.com. This site is very popular in our agency. Unlike others, they only post good work and have a guest reviewer every week.

Scamp said...

You're right, they should be in. I'll include them next time.

Anonymous said...

i second that – bestadsontv is the only source for pretty much every creative in australia. In fact Best Ads on tv was a few years ago the highest ranking in the world – does it not count as a blog?

Anonymous said...

Duncans TV is now commercial – bought out by the inspiration room (owned by 3 or 4 private capital ventures).

Apparently blogging is big business but he's taken a massive hit in reach / rankings since it was taken over!

Shame, everyone likes a beer with Duncan.