Monday, June 23, 2008

Cannes 2008. The Last Post.

So, what have we learned?

1. The UK is shit at press, apparently.

2. All the people who accuse me of giving Juan/ Fallon undue praise are wrong. Gorilla won the Film Grand Prix. Fact. That's Juan's second GP after his Tate posters. You can criticise the man's hairstyle, perhaps, but you can't fault his creative ability.

3. It isn't a good idea to look through all the winners, as I did. You just get depressed. Overall, there's a lot of good stuff around. Great dialogue in the American TV ads is particularly noticeable, and clever strategy from all over the world. Still, if it encourages one to work harder, in a 'Boxer from Animal Farm' kind of way, then maybe it's no bad thing.

For what it's worth, here's my 'Should Have Been More Than A Bronze Surely' award -



Love this ad. Yes it's portentous, but it's so damn visceral also. Always loved Michael Mann (he directed this) and that music from The Last Of The Mohicans gets me every time.

And here's my 'Crikey How The Hell Did They Get To That Idea?' award -



Click here for a version with English subtitles.

It's an Argentinian ad for the Buenos Aires Independent Film Festival, and it took Gold. Awesomely surreal. In fact, combined with the wonderful Skittles ad, it seems surrealism could be the next trend. Lobster.

What did you make of the results?

53 comments:

Anonymous said...

1. Not many people care about American football.

2. LSD.

Anonymous said...

Just because an ad wins an award it doesn't make it officially good. Haven't you ever said "how the fuck did that shit win an award?"

Anonymous said...

It does make it officially good actually. You don't have to personally agree.

Anonymous said...

No it doesn't make it officially good actually.

Anonymous said...

funny:

http://www.youtube.com/watch?v=j50Xd40EfJg

Visionary said...

Previous anon you're a visionary.
That IS fucking hilarious!
Now you just have to travel in time 5 years into the past and show it to everybody while it's still fresh.

Anonymous said...

I can't believe that bloody WCRS total rip-off got a Gold! Where's the frickin' justice in that? It makes a mockery of the whole creative process. Being a good ad creative doesn't mean matching existing films to fit briefs does it?

Anonymous said...

"That's Juan's second GP after his Tate posters". You mean the ones you regarded as "Poorly written and ugly" in this very blog on a post called "Wrongest Jury Verdict since O.J.?

Anonymous said...

to visionary:

someone (obviously not as hip as you are) just sent it to me.

what exactly is the snip it from? a film or a tv show?

Anonymous said...

A gold for an ad for an Independent Film Festival? No matter how funny it is how fucking easy is that to write to? That's as scammy as anything in the print or outdoor section

Anonymous said...

I don't think it's that easy at all. There's so much that's been done from 'low budget films' to 'part time directors' that I think it's a fresh perspective. Not to mention they won Gold last year as well.

To Anon 11:55 AM. I guess it helps when the President of the Jury is an Argentine.

Wal said...

really loved the mustache ad, and the clown one was great as well.

Ted said...

You english Maestros, every time I see the
HARVEY NICHOLS SUMMER SALE winning awards, I think that they are winning only because they are the HARVEY NICHOLS SUMMER SALE ads. Nothing special in those ads except the brand.Million of equivalent ads done in the rest of the world, but they're not HARVEY NICHOLS SUMMER SALE, in my opinion.

Saludos.

Anonymous said...

Another Gold Outrage - the Lynx Chocolate Man ad. What a crock of utter arse!

Anonymous said...

Ted, care to point out a few of those HN equivalent ads? I'm assuming they're utterly original and not just rip offs of HN's brand voice.

Anonymous said...

Some of you may have seen these, others not - you decide

http://agencyspy.wordpress.com/2008/02/07/juan-cabral-and-his-inspiration-for-the-cadbury-gorilla/

http://gizmodo.com/gadgets/sleazy/sony-responds-to-bravia-ad-rip-off-allegationsproof-309716.php

http://www.youtube.com/watch?v=vj0uvl5kbhw

Anonymous said...

http://www.creativereview.co.uk/crblog/passion-sony-play-doh-no-rip-off/

Penny said...

That's way better than bronze. I'd say rose-gold at the least. And not just because my beloved San Diego chargers star, either.

Anonymous said...

Old You Tube videos, old plagiarism allegations, old links. Did I just wake up in 2007?

Anonymous said...

get back to work Wal what are you doing surfing the net?!?!

Ted said...

Anonymous, I don't see an award idea on HN ads. Sorry. The brand voice is interesting, but still overrated. I'm bored.

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

but she has nice buttocks.
And before you delete this scamp it's not an insult, it's a compliment if anything.

Anonymous said...

except you're agreeing that she's a TF.

That's aiding and abetting, my friend.

Anonymous said...

I'm with anon 2.55.
Get over to Lunar (sorry Scamp) and read some of the excerpts from her Shots interview. Silly bint.

Anonymous said...

I'd rather see her doing Page 3.

Anonymous said...

what's a TF?

Anonymous said...
This comment has been removed by a blog administrator.
rhayter said...

Anon 11.00am:
"1. Not many people care about American football."

Only about 250 million.

Anonymous said...

250 million?
That's like the number of proctologists in China. Should we consider them an influential group?

Anonymous said...

http://www.youtube.com/watch?v=HTRJAEvcr2Y

Anonymous said...

experiment over and over again.
80s over and over again.
fallon's one trick pony over and over again.

Anonymous said...

@ rhayter


Okay, that's in the US of A.

Now name one person outside "America" that cares about it.

Anonymous said...

whats with the surreal moustache thing?
isn't it just good old fashioned ads and entertainment?
and the energizer thing is very derivative have we heard from the creators yet?

Anonymous said...

I'm sure the creators are doing the impossible to report to yourself, Sir.

Anonymous said...

gorilla justified by cannes

but cannes is shit


right.

Anonymous said...

i like gridiron. i live in kensington.

there's your one peron.

Anonymous said...

Martin Johnson and David James like American Football.

And Jo Guest.

Anonymous said...

i'm in the USA and i could care less. but a lot of people do seem to get very excited about it here.

Anonymous said...

american football turds all over soccer.

i guess that makes two of us outside america (i'm aussie)

Anonymous said...

Juan Cabral (The Messiah®) just told me futebol rules over american football.

He also said american football is for men that like to touch other men.

Anonymous said...

To Anon 7.24. I think you'll find Gorilla has won at every major awards show.

Anonymous said...

1. The UK press is not "shit".

Most of the UK press that was entered was probably real, hence, not winnable in the Cannes press category.

Charles Frith said...

I think it was Neil Perkin who alerted me to mustache first. Its insanely good and for my part is built on a simple premise when watching a bad movie. "That tash isn't real"

bingo

Anonymous said...

Dear Scamp,

You whinge that the UK did poorly in print (by inference to poor or questionable judging), then use that same judging standard to uphold your opinions on gorilla?

Sorry mate, one or the other.

I really think the UK needs to get over itself in terms of advertising standards and awards. Besides, Cannes is scam anyway.

Signed an Australian Creative.

Scamp said...

Australian Creative - it sounds like you got me on a logical flaw, except... I think the TV results are probably fairer than print, because there's less scam in TV. Wouldn't you agree?

jpandtem@googlemail.com said...

That American Football ad' didn't get more than a Bronze because it completely lies about the game. Honestly, not only are they not that rough with each other, no-one has ever run continuously for more than about 8 seconds in a match..

Anonymous said...

I agree with you Scamp.

If you wanted to pick bones-which is useless anyway- there is a rumour, unverified, that the JWT Sydney stuff that won was all 'initiative'. The people in the Olympus ads work in the agency itself. The CD's are well known to do scammy work since their time at Saatchis. But they would argue who cares if it's all about good work, raising the agency profile and that they have recieved client permission to run them.

Anonymous said...

scamp:
can we have a new topic PLEASE.

suggestion:

what qualities are common amongst effective creative directors (for reviewing/inspiring good work and managing the creative staff). maybe you could post a few insights from some of your favorite big shot cd's?

Anonymous said...

This chap is always suggesting this same thing.

Seems like he's about to become a CD and is a bit clueless of what makes a good one.

It's an interesting topic though.

Anonymous said...

a "how to be an effective creative director" post could benefit MANY of the overpaid, schwag london cd's for sure!

Anonymous said...

Scamp, it seems like there is scam in film, just not from singapore.

http://online.wsj.com/article/SB121427510647899199.html?mod=rss_media_and_marketing

Anonymous said...

was entertaining