Monday, November 06, 2006

Will It Blend?

It's been said that the most powerful kind of ad is a demonstration, and that if you can do one for your product, you should. Here's proof. Via Seth's blog.


William said...

Where can I get one?

Anonymous said...

That was soooo cool!

Willoughby said...

Interestingly, on youtube, almost every single comment is positive about these films. Like William, many even go on to say they're going to buy one (I agree, I also want one).

And yet youtubers normally hate it when advertisers hawk their wares on this supposedly public site (despite ever increasingly clever ways to hide what they're up to).

I think part of why it works so well on youtube is that it is so completely transparent about what it's doing. It's not trying to hide anything. And because it's also very interesting (and gorgeously geeky) you love the brand for it.

One comment on list even expressed joyous suprise when she realised that by going to the blendtec website she could actually buy one.

Love it.