Saturday, September 30, 2006

Location, location, location

First, an interesting post by the wise and likeable Northern Planner about his visit to London's soulless Canary Wharf financial district, which is also home to a single ad agency - Ogilvy.

Then - spookily - yesterday's Campaign reveals that Ogilvy is leaving Canary Wharf for that hotbed of creativity... Victoria. (If you've never been to Victoria, you have missed out on a big railway station. And lots of civil servants' offices).

Ogilvy just don't get it. If you want to attract creative people, you can't be in Victoria.

You have to be in Soho, NoHo or the wild East.

Or whatever the trendy/media district is in whatever city you're located. (Is this true, international readers?)

Just as individuals are influenced by their surroundings, companies must be too, mustn't they?

Geography is destiny, as Jared Diamond so brilliantly lays out in Guns, Germs, and Steel.


copyranter said...

we are in one of the coolest old buildings in NYC. it makes a difference.

Anonymous said...

Here, it used to be St Kilda Road, which was a culinary wasteland. Then it was South Melbourne, which wasn't much better. Then Richmond - improving. Then M&C Saatchi moved into a building in the legal precinct of the CBD near the Hardware Lane and Little Collins Street eateries. Great move. A few others followed.

It's all about the food. You have to have great coffee and food nearby.

Northern Planner said...

I'm not international, although Yorkshire feels like another continent sometimes, but where you are matters here too. We're on an industrial estate, so it's no coincidence that I work from home, or a cafe, as often as possible.